Question 1

Which of the following factors is not a factor that complicates the task of setting prices in foreign markets?

Accepted Answer

A)  Payment systems 
B)  Discounting programs 
C)  Currency types and value fluctuations 
D)  Methods of payment 
E)  Promotion cost 
A)  Payment systems 
B)  Discounting programs 
C)  Currency types and value fluctuations 
D)  Methods of payment 
E)  Promotion cost

Question 2

Adaptation of products to local markets generally increases international marketing costs.

Accepted Answer

A) True 
 B)False

Question 3

The practice of selling goods in a foreign country at prices that are below cost is:

Accepted Answer

A)  Price fixing 
B)  Price discrimination 
C)  Predatory pricing 
D)  Dumping 
E)  Pricing stabilizing 
A)  Price fixing 
B)  Price discrimination 
C)  Predatory pricing 
D)  Dumping 
E)  Pricing stabilizing

Question 4

Which of the following is not one of the major pricing discount methods used by international marketers?

Accepted Answer

A)  Loss leaders 
B)  Seasonal discounts 
C)  Quantity discounts 
D)  Early-payment discount 
E)  Differentiation discounts 
A)  Loss leaders 
B)  Seasonal discounts 
C)  Quantity discounts 
D)  Early-payment discount 
E)  Differentiation discounts

Question 5

Using a cost-plus pricing strategy,and given the following information,what would be the final unit selling price for a product if a manufacturer believes that it can sell 5000 units of a product and desires a margin of 18%? Assume total fixed costs = 50,000,000 Rp and total variable costs = 12,200,000 Rp.

Accepted Answer

A)  10,000 + 60 + 1810.8 = 11,870.80 Rp 
B)  10,000 + 2440 + 1810.8 = 14,250.80 Rp 
C)  10,000 + 2440 + 2239.2 = 14,679.20 Rp 
D)  12,000 + 3600 + 12,440 = 28,040.00 Rp 
E)  12,000 + 6000 + 12,440 = 30,440.00 Rp 
A)  10,000 + 60 + 1810.8 = 11,870.80 Rp 
B)  10,000 + 2440 + 1810.8 = 14,250.80 Rp 
C)  10,000 + 2440 + 2239.2 = 14,679.20 Rp 
D)  12,000 + 3600 + 12,440 = 28,040.00 Rp 
E)  12,000 + 6000 + 12,440 = 30,440.00 Rp

Question 6

Which technique represents an attempt to recover start-up costs as quickly as possible?

Accepted Answer

A)  Skimming pricing 
B)  Penetration pricing 
C)  Cost-plus pricing 
D)  Markup pricing 
E)  Cost-based pricing 
A)  Skimming pricing 
B)  Penetration pricing 
C)  Cost-plus pricing 
D)  Markup pricing 
E)  Cost-based pricing

Question 7

Decreased competition can trigger a permanent price reduction for international marketers.

Accepted Answer

A) True 
 B)False

Question 8

Manufacturers most often offer quantity discounts to which groups?

Accepted Answer

A)  Customers and consumers 
B)  Governments and affinity groups 
C)  Wholesalers and retailers 
D)  Buying groups and wholesale clubs 
E)  Loyalty groups and membership clubs 
A)  Customers and consumers 
B)  Governments and affinity groups 
C)  Wholesalers and retailers 
D)  Buying groups and wholesale clubs 
E)  Loyalty groups and membership clubs

Question 9

The price perceptual map depicts companies or products along two dimensions,typically price and quality.

Accepted Answer

A) True 
 B)False

Question 10

Sell cars at a loss can attract new customers and maintain customer loyalty.

Accepted Answer

A) True 
 B)False

Question 11

Smaller companies in an international market can sometimes be forced out of the market if a competitor uses which of the following?

Accepted Answer

A)  Loss leader pricing 
B)  Price setting 
C)  Predatory pricing 
D)  Price determination policy 
E)  Price discrimination 
A)  Loss leader pricing 
B)  Price setting 
C)  Predatory pricing 
D)  Price determination policy 
E)  Price discrimination

Question 12

Describe the various types of international pricing discounts and how an international marketer could use each when developing an international marketing campaign.

Accepted Answer

There are several types of international

Question 13

What represents the amount of items that are purchased at various price levels?

Accepted Answer

A)  Demand 
B)  Supply 
C)  Equilibrium 
D)  Market intersection 
E)  Marketability 
A)  Demand 
B)  Supply 
C)  Equilibrium 
D)  Market intersection 
E)  Marketability

Question 14

Which of the following is not a common pricing objective?

Accepted Answer

A)  Profitability 
B)  Market share 
C)  Enticing new customers 
D)  Retaining current customers 
E)  Estimating brand awareness 
A)  Profitability 
B)  Market share 
C)  Enticing new customers 
D)  Retaining current customers 
E)  Estimating brand awareness

Question 15

If the percentage change in quantity demanded is 10% and the percentage change in price is 20%,what is the price elasticity?

Accepted Answer

A)  2 
B)  1.5 
C)  1 
D)  .5 
E)  .25 
A)  2 
B)  1.5 
C)  1 
D)  .5 
E)  .25

Which of the following factors is not a factor that complicates the task of setting prices in foreign markets?

Adaptation of products to local markets generally increases international marketing costs.

The practice of selling goods in a foreign country at prices that are below cost is:

Which of the following is not one of the major pricing discount methods used by international marketers?

Which technique represents an attempt to recover start-up costs as quickly as possible?

Decreased competition can trigger a permanent price reduction for international marketers.

Manufacturers most often offer quantity discounts to which groups?

The price perceptual map depicts companies or products along two dimensions,typically price and quality.

Sell cars at a loss can attract new customers and maintain customer loyalty.

Smaller companies in an international market can sometimes be forced out of the market if a competitor uses which of the following?

Describe the various types of international pricing discounts and how an international marketer could use each when developing an international marketing campaign.

What represents the amount of items that are purchased at various price levels?

Which of the following is not a common pricing objective?

If the percentage change in quantity demanded is 10% and the percentage change in price is 20%,what is the price elasticity?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 9: International Product and Brand Marketing

Which of the following factors is not a factor that complicates the task of setting prices in foreign markets?

Adaptation of products to local markets generally increases international marketing costs.

The practice of selling goods in a foreign country at prices that are below cost is:

Which of the following is not one of the major pricing discount methods used by international marketers?

Which technique represents an attempt to recover start-up costs as quickly as possible?

Decreased competition can trigger a permanent price reduction for international marketers.

Manufacturers most often offer quantity discounts to which groups?

The price perceptual map depicts companies or products along two dimensions,typically price and quality.

Sell cars at a loss can attract new customers and maintain customer loyalty.

Smaller companies in an international market can sometimes be forced out of the market if a competitor uses which of the following?

Describe the various types of international pricing discounts and how an international marketer could use each when developing an international marketing campaign.

What represents the amount of items that are purchased at various price levels?

Which of the following is not a common pricing objective?

If the percentage change in quantity demanded is 10% and the percentage change in price is 20%,what is the price elasticity?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters