Question 1

Capacity to consume refers to the power to use goods and services in the satisfaction of human needs.

Accepted Answer

A) True 
 B)False

Question 2

A price discount provided to all countries of the Pacific Rim based on shipping costs represents what type of discount?

Accepted Answer

A)  Early payment discount 
B)  Channel discount 
C)  Quantity-based discount 
D)  Seasonal discount 
E)  Loss leader discount 
A)  Early payment discount 
B)  Channel discount 
C)  Quantity-based discount 
D)  Seasonal discount 
E)  Loss leader discount

Question 3

With target ROI pricing,the first piece of information needed is consumer price elasticity.

Accepted Answer

A) True 
 B)False

Question 4

Pricing against foreign competitors rarely occurs when international bids for contracts are made.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following early payment terms would offer the smallest price reduction?

Accepted Answer

A)  1/10, net 20 
B)  2/5, net 20 
C)  2/4, net 30 
D)  3/8, net 30 
E)  3/10, net 30 
A)  1/10, net 20 
B)  2/5, net 20 
C)  2/4, net 30 
D)  3/8, net 30 
E)  3/10, net 30

Question 6

Many goods and services contain emotional components that affect value judgments and influence purchase decisions.

Accepted Answer

A) True 
 B)False

Question 7

Dumping is the practice of selling goods below cost in a foreign country.

Accepted Answer

A) True 
 B)False

Question 8

Which pricing technique offers a straightforward pricing method that adds a standard markup to costs assigned to a product?

Accepted Answer

A)  Cost-based pricing 
B)  Cost-plus pricing 
C)  Markup pricing 
D)  Demand-/supply-based pricing 
E)  Target ROI pricing 
A)  Cost-based pricing 
B)  Cost-plus pricing 
C)  Markup pricing 
D)  Demand-/supply-based pricing 
E)  Target ROI pricing

Question 9

A common measure of the market share pricing objective includes all of the following except:

Accepted Answer

A)  Product market share 
B)  Product line share 
C)  Company market share 
D)  Return on investment per share 
E)  Cost reduction 
A)  Product market share 
B)  Product line share 
C)  Company market share 
D)  Return on investment per share 
E)  Cost reduction

Question 10

International marketers often take advantage of regional channel discounts.

Accepted Answer

A) True 
 B)False

Question 11

According to the text,providing credit to bottom-of-the-pyramid consumers can be an effective international marketing technique.

Accepted Answer

A) True 
 B)False

Question 12

In international markets,demand,supply,and elasticity are all affected by local conditions.

Accepted Answer

A) True 
 B)False

Question 13

If the percentage change in quantity demanded is 20% and the percentage change in price is 10%,what is the price elasticity?

Accepted Answer

A)  2 
B)  1.5 
C)  1 
D)  .5 
E)  .25 
A)  2 
B)  1.5 
C)  1 
D)  .5 
E)  .25

Question 14

When an international marketer promotes one price but does not include hidden charges and add-ons,the company is guilty of which of the following?

Accepted Answer

A)  Loss leader pricing 
B)  Price setting 
C)  Predatory pricing 
D)  Price discrimination 
E)  Deceptive pricing 
A)  Loss leader pricing 
B)  Price setting 
C)  Predatory pricing 
D)  Price discrimination 
E)  Deceptive pricing

Question 15

What kind of price discount in international markets takes the form of a price reduction associated with a holiday?

Accepted Answer

A)  Loss leader 
B)  Predatory 
C)  Introductory 
D)  Promotional 
E)  Reduced 
A)  Loss leader 
B)  Predatory 
C)  Introductory 
D)  Promotional 
E)  Reduced

Question 16

If Sony introduces a new television in Nigeria at a price below its production and shipping costs,in order to gain in-roads against local manufacturers,the company is guilty of:

Accepted Answer

A)  Price fixing 
B)  Price discrimination 
C)  Predatory pricing 
D)  Dumping 
E)  Pricing stabilizing 
A)  Price fixing 
B)  Price discrimination 
C)  Predatory pricing 
D)  Dumping 
E)  Pricing stabilizing

Question 17

What technique is used when an international marketer sets the lowest possible price in order to end a market?

Accepted Answer

A)  Skimming pricing 
B)  Penetration pricing 
C)  Cost-plus pricing 
D)  Markup pricing 
E)  Cost-based pricing 
A)  Skimming pricing 
B)  Penetration pricing 
C)  Cost-plus pricing 
D)  Markup pricing 
E)  Cost-based pricing

Question 18

In general,setting prices in international markets is less complex than setting them for domestic markets.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a condition that favors the use of profit-based pricing in international markets?

Accepted Answer

A)  The company operates in an oligopolistic environment. 
B)  The company does not seek to recover start-up costs quickly. 
C)  Prices are set to achieve a balance between demand and costs. 
D)  The company operates in a monopolistic environment. 
E)  Information on elasticity has been gathered. 
A)  The company operates in an oligopolistic environment. 
B)  The company does not seek to recover start-up costs quickly. 
C)  Prices are set to achieve a balance between demand and costs. 
D)  The company operates in a monopolistic environment. 
E)  Information on elasticity has been gathered.

Question 20

What kinds of packages are much more prevalent in less-developed countries?

Accepted Answer

A)  Family sized 
B)  Single serve 
C)  Multi-unit 
D)  Bulk 
E)  Containerized 
A)  Family sized 
B)  Single serve 
C)  Multi-unit 
D)  Bulk 
E)  Containerized

Capacity to consume refers to the power to use goods and services in the satisfaction of human needs.

A price discount provided to all countries of the Pacific Rim based on shipping costs represents what type of discount?

With target ROI pricing,the first piece of information needed is consumer price elasticity.

Pricing against foreign competitors rarely occurs when international bids for contracts are made.

Which of the following early payment terms would offer the smallest price reduction?

Many goods and services contain emotional components that affect value judgments and influence purchase decisions.

Dumping is the practice of selling goods below cost in a foreign country.

Which pricing technique offers a straightforward pricing method that adds a standard markup to costs assigned to a product?

A common measure of the market share pricing objective includes all of the following except:

International marketers often take advantage of regional channel discounts.

According to the text,providing credit to bottom-of-the-pyramid consumers can be an effective international marketing technique.

In international markets,demand,supply,and elasticity are all affected by local conditions.

If the percentage change in quantity demanded is 20% and the percentage change in price is 10%,what is the price elasticity?

When an international marketer promotes one price but does not include hidden charges and add-ons,the company is guilty of which of the following?

What kind of price discount in international markets takes the form of a price reduction associated with a holiday?

If Sony introduces a new television in Nigeria at a price below its production and shipping costs,in order to gain in-roads against local manufacturers,the company is guilty of:

What technique is used when an international marketer sets the lowest possible price in order to end a market?

In general,setting prices in international markets is less complex than setting them for domestic markets.

Which of the following is a condition that favors the use of profit-based pricing in international markets?

What kinds of packages are much more prevalent in less-developed countries?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 9: International Product and Brand Marketing

Capacity to consume refers to the power to use goods and services in the satisfaction of human needs.

A price discount provided to all countries of the Pacific Rim based on shipping costs represents what type of discount?

With target ROI pricing,the first piece of information needed is consumer price elasticity.

Pricing against foreign competitors rarely occurs when international bids for contracts are made.

Which of the following early payment terms would offer the smallest price reduction?

Many goods and services contain emotional components that affect value judgments and influence purchase decisions.

Dumping is the practice of selling goods below cost in a foreign country.

Which pricing technique offers a straightforward pricing method that adds a standard markup to costs assigned to a product?

A common measure of the market share pricing objective includes all of the following except:

International marketers often take advantage of regional channel discounts.

According to the text,providing credit to bottom-of-the-pyramid consumers can be an effective international marketing technique.

In international markets,demand,supply,and elasticity are all affected by local conditions.

If the percentage change in quantity demanded is 20% and the percentage change in price is 10%,what is the price elasticity?

When an international marketer promotes one price but does not include hidden charges and add-ons,the company is guilty of which of the following?

What kind of price discount in international markets takes the form of a price reduction associated with a holiday?

If Sony introduces a new television in Nigeria at a price below its production and shipping costs,in order to gain in-roads against local manufacturers,the company is guilty of:

What technique is used when an international marketer sets the lowest possible price in order to end a market?

In general,setting prices in international markets is less complex than setting them for domestic markets.

Which of the following is a condition that favors the use of profit-based pricing in international markets?

What kinds of packages are much more prevalent in less-developed countries?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters