Question 1

Ensuring profitability is one of the most common pricing objectives.

Accepted Answer

A) True 
 B)False

Question 2

In international markets,if an oligopoly sets prices at a uniform level,the members are likely to be found guilty of which of the following?

Accepted Answer

A)  Loss leader pricing 
B)  Price setting 
C)  Collusion 
D)  Predatory pricing 
E)  Monopolization 
A)  Loss leader pricing 
B)  Price setting 
C)  Collusion 
D)  Predatory pricing 
E)  Monopolization

Question 3

Which term refers to the power to use goods and services in the satisfaction of wants and needs?

Accepted Answer

A)  Capacity to buy 
B)  Capacity to use 
C)  Capacity to consume 
D)  Capacity to need 
E)  Capacity to want 
A)  Capacity to buy 
B)  Capacity to use 
C)  Capacity to consume 
D)  Capacity to need 
E)  Capacity to want

Question 4

Markup pricing is usually most useful when consumers are not strongly affected by price.

Accepted Answer

A) True 
 B)False

Question 5

Situational factors can affect price perceptions.

Accepted Answer

A) True 
 B)False

Question 6

A value below 1 indicates:

Accepted Answer

A)  Inelastic demand 
B)  Unitary demand 
C)  Elastic demand 
D)  Perfect demand 
E)  Perfect elasticity 
A)  Inelastic demand 
B)  Unitary demand 
C)  Elastic demand 
D)  Perfect demand 
E)  Perfect elasticity

Question 7

Which pricing technique relies on regular prices for other products in order for an overall profit to be realized?

Accepted Answer

A)  Loss leader 
B)  Seasonal 
C)  Quantity 
D)  Early discount 
E)  Differentiation 
A)  Loss leader 
B)  Seasonal 
C)  Quantity 
D)  Early discount 
E)  Differentiation

Question 8

Which of the following reveals that consumers are not strongly affected by price?

Accepted Answer

A)  Elastic demand 
B)  Inelastic demand 
C)  Market demand 
D)  Supply-based demand 
E)  Supply-market demand 
A)  Elastic demand 
B)  Inelastic demand 
C)  Market demand 
D)  Supply-based demand 
E)  Supply-market demand

Question 9

What kinds of packages match the needs of bottom-of-the-pyramid consumers well?

Accepted Answer

A)  Family sized 
B)  Single serve 
C)  Multi-unit 
D)  Bulk 
E)  Containerized 
A)  Family sized 
B)  Single serve 
C)  Multi-unit 
D)  Bulk 
E)  Containerized

Question 10

Discuss how value considerations,emotional factors,and situational factors affect price perceptions in international markets.Use an example of a product to illustrate your response.

Accepted Answer

Value considerations, emotional factors,

Question 11

If the fixed costs associated with a product is 80,000,000 KES (Kenya shilling),the price per unit is 10,000 KES,and the variable costs per unit is 6000 KES,then the break-even point would be:

Accepted Answer

A)  5000 units 
B)  10,000 units 
C)  15,000 units 
D)  20,000 units 
E)  25,000 units 
A)  5000 units 
B)  10,000 units 
C)  15,000 units 
D)  20,000 units 
E)  25,000 units

Question 12

Using a target ROI pricing strategy,and given the following information,what would be the final unit selling price for a product if a manufacturer invests ₤2,000,000 (U.K.)in a product with unit costs of ₤20 each,expected sales of 10,000 units,and has a desire to achieve 6% ROI?

Accepted Answer

A)  ₤24 
B)  ₤30 
C)  ₤32 
D)  ₤35 
E)  ₤42 
A)  ₤24 
B)  ₤30 
C)  ₤32 
D)  ₤35 
E)  ₤42

Question 13

Predatory pricing is an overt attempt to drive competitors out of a market.

Accepted Answer

A) True 
 B)False

Question 14

Governmental regulations complicate pricing decisions in international markets.

Accepted Answer

A) True 
 B)False

Question 15

Informing business customers about potential price increases is an important part of establishing trust in international marketing relationships.

Accepted Answer

A) True 
 B)False

Question 16

By pricing products as high as the market would bear,Sony used which method when pricing its PlayStation consoles internationally?

Accepted Answer

A)  Skimming pricing 
B)  Penetration pricing 
C)  Cost-plus pricing 
D)  Markup pricing 
E)  Cost-based pricing 
A)  Skimming pricing 
B)  Penetration pricing 
C)  Cost-plus pricing 
D)  Markup pricing 
E)  Cost-based pricing

Question 17

International marketers realize that there is generally a great diversity in consumer demand in international markets.

Accepted Answer

A) True 
 B)False

Question 18

The World Trade Organization has outlawed dumping.

Accepted Answer

A) True 
 B)False

Question 19

Culture affects methods of setting prices,methods of bargaining,and perceptions regarding what price indicates.

Accepted Answer

A) True 
 B)False

Question 20

Seasonal discounts are often associated with what kinds of industries in international marketing?

Accepted Answer

A)  Manufacturing and producing 
B)  Financial and accounting 
C)  Medical and personal health 
D)  Tourism and hospitality 
E)  Distribution and logistics 
A)  Manufacturing and producing 
B)  Financial and accounting 
C)  Medical and personal health 
D)  Tourism and hospitality 
E)  Distribution and logistics

Ensuring profitability is one of the most common pricing objectives.

In international markets,if an oligopoly sets prices at a uniform level,the members are likely to be found guilty of which of the following?

Which term refers to the power to use goods and services in the satisfaction of wants and needs?

Markup pricing is usually most useful when consumers are not strongly affected by price.

Situational factors can affect price perceptions.

A value below 1 indicates:

Which pricing technique relies on regular prices for other products in order for an overall profit to be realized?

Which of the following reveals that consumers are not strongly affected by price?

What kinds of packages match the needs of bottom-of-the-pyramid consumers well?

Discuss how value considerations,emotional factors,and situational factors affect price perceptions in international markets.Use an example of a product to illustrate your response.

If the fixed costs associated with a product is 80,000,000 KES (Kenya shilling),the price per unit is 10,000 KES,and the variable costs per unit is 6000 KES,then the break-even point would be:

Using a target ROI pricing strategy,and given the following information,what would be the final unit selling price for a product if a manufacturer invests ₤2,000,000 (U.K.)in a product with unit costs of ₤20 each,expected sales of 10,000 units,and has a desire to achieve 6% ROI?

Predatory pricing is an overt attempt to drive competitors out of a market.

Governmental regulations complicate pricing decisions in international markets.

Informing business customers about potential price increases is an important part of establishing trust in international marketing relationships.

By pricing products as high as the market would bear,Sony used which method when pricing its PlayStation consoles internationally?

International marketers realize that there is generally a great diversity in consumer demand in international markets.

The World Trade Organization has outlawed dumping.

Culture affects methods of setting prices,methods of bargaining,and perceptions regarding what price indicates.

Seasonal discounts are often associated with what kinds of industries in international marketing?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 9: International Product and Brand Marketing

Ensuring profitability is one of the most common pricing objectives.

In international markets,if an oligopoly sets prices at a uniform level,the members are likely to be found guilty of which of the following?

Which term refers to the power to use goods and services in the satisfaction of wants and needs?

Markup pricing is usually most useful when consumers are not strongly affected by price.

Situational factors can affect price perceptions.

A value below 1 indicates:

Which pricing technique relies on regular prices for other products in order for an overall profit to be realized?

Which of the following reveals that consumers are not strongly affected by price?

What kinds of packages match the needs of bottom-of-the-pyramid consumers well?

Discuss how value considerations,emotional factors,and situational factors affect price perceptions in international markets.Use an example of a product to illustrate your response.

If the fixed costs associated with a product is 80,000,000 KES (Kenya shilling),the price per unit is 10,000 KES,and the variable costs per unit is 6000 KES,then the break-even point would be:

Using a target ROI pricing strategy,and given the following information,what would be the final unit selling price for a product if a manufacturer invests ₤2,000,000 (U.K.)in a product with unit costs of ₤20 each,expected sales of 10,000 units,and has a desire to achieve 6% ROI?

Predatory pricing is an overt attempt to drive competitors out of a market.

Governmental regulations complicate pricing decisions in international markets.

Informing business customers about potential price increases is an important part of establishing trust in international marketing relationships.

By pricing products as high as the market would bear,Sony used which method when pricing its PlayStation consoles internationally?

International marketers realize that there is generally a great diversity in consumer demand in international markets.

The World Trade Organization has outlawed dumping.

Culture affects methods of setting prices,methods of bargaining,and perceptions regarding what price indicates.

Seasonal discounts are often associated with what kinds of industries in international marketing?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters