Exam 4: Ethics and Social Responsibility in Marketing

The Canadian privacy commissioner recently forced Facebook to update their privacy settings and better inform visitors of what they are and are not sharing publically and privately.This request was driven by consumer's:

Among the many issues the organizers for the Qatar FIFA World Cup are facing,it has been reported that they 'wined and dined' FIFA organizers to win the privilege of hosting the World Cup in the first place.This is an example of:

An employee who reports illegal accounting procedures is an example of a(n):

A recent study of American and Canadian entrepreneurs on ethical perceptions found that _____ of both considered it was unethical to blame an error on innocent co-workers.

Transparency International's Corruption Perceptions Index (CPI)recently revealed the worst offenders in term of the use of ______ were Russia,China,and India.

Researchers have identified numerous factors that influence ethical marketing behaviour and they include each of the following EXCEPT:

Source Perrier S.A.,the supplier of Perrier bottled water,when it recalled 160 million bottles of water after traces of a toxic chemical were found in 13 bottles.The recall cost the company $35 million and $40 million more was lost in sales.Even though the chemical was not harmful to humans,the president of the company believed it was his duty to remove "the least doubt,as minimal as it might be,to weigh on the image of the quality and purity of our product." Perrier demonstrated what?

Define social responsibility and discuss its three main concepts.

Identify and describe the two types of personal moral philosophy.

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during October 2001.This is an example of how a small business can engage in:

Several companies meet and agree to bid rigging for sealed tendered government contract work.Bid rigging is:

Those employees that report unethical or illegal actions of their employers are known as:

The residents of communities along the Gulf of Mexico and people throughout the world were outraged when the BP oil leak occurred,dumping millions of gallons of crude oil into the gulf.People were upset with BP's response to the disaster.The company was slow to develop a reliable means for capping the leaking pump even though it did quickly implement cleanup activities.Through its public relations,BP was criticized for acting in a manner which would benefit the organization but would not benefit society in general.In short,BP did not demonstrate:

Ultimately,ethical choices are based on:

Nestlé Canada's original decision to add peanut product additives to some of the company's chocolate snacks even though some consumers,albeit only a small percentage of Canadians,are severely allergic to peanuts,is known as

Which of the following statements about sustainable development is true?

Evergreen Memories' products serve benefit the environment in three major ways,they are:

When Tom went to buy a necklace,he decided to buy it from a pawnshop rather than a jewelry store.He congratulated himself when he saw the number of stones he had purchased for $300.The necklace turned his fiancée's neck green,and the "diamonds" turned out to be zirconium.Tom should have remembered:

The two major types of moral philosophies are:

Although research shows consumers are sensitive to ecological issues,they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because of all of the following except: