Exam 4: Ethics and Social Responsibility in Marketing

Source Perrier S.A.,the supplier of Perrier bottled water,recalled 160 million bottles of water after traces of a toxic chemical was found in 13 bottles.The recall cost the company $35 million and $40 million more was lost in sales.Even though the chemical was not harmful to humans,the president of the company believed it was his duty to remove "the least doubt,as minimal as it might be,to weigh on the image of the quality and purity of our product." This exemplifies:

In a study of Canadian and American entrepreneurs,researchers found that American entrepreneurs found which of the following more ethical,in comparison to Canadian entrepreneurs?

SNC Lavelin opened a new department that was focused on implementing standards and practices about how their international salespeople would deal with government officials,potential suppliers,potential customers,and political parties in countries overseas.This new ___________ was meant to avoid many scandals that have plagued SNC Lavelin in times past.

Many Canadian companies have set up consumer service departments to deal with customer comments and complaints.This is an example of Canadian companies showing a concern about consumer's:

Procter & Gamble recently charged that competitors photographed its plants and product lines,stole a sample of its cookie dough and infiltrated a confidential sales presentation to learn about its technology,recipe and marketing plan.The competitors paid Procter & Gamble $120 million after a lengthy dispute.This is an example of:

Which of the following is NOT considered to be a factor influencing ethical behaviour?

With new changes to privacy concerns,many websites (such as reuters.com)now provide a notice that Cookies are used to track visitors clicks and browsing habits.This notification was driven by consumer's:

Define green marketing.Provide two examples of it.

Many automobile manufacturers will test drive their futuristic concept cars on closed tracks.These concept cars often will have foam and plastic shapes added to the outside of the car so the shape,lines,and contours cannot be picked up by high-powered telescopic lenses of people from watching outside of the track.These automobile manufacturers are very concerned with:

Which of the following is NOT a possible reason why the state of perceived ethical business conduct is at its present level?

A computer program aimed at car dealers shows financing outcomes that misstate taxes and interest.The computer company agrees the program misleads buyers,but says it will provide what dealers want as long as it is not against the law.This is an example of an act that is:

Most paint is not biodegradable and not friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally-friendly soy-based paint (even though it costs more)would be practicing:

Evergreen Memories sees the largest sales in which of its product lines?

Moral idealism is:

While most websites collect personal information,such as consumer e-mail addresses,telephone numbers,shopping habits,and financial data,many of these sites fail to properly inform consumers about what is done with this information once obtained.This is related most directly to the consumer's:

Define economic espionage and discuss its implications for businesses and consumers.

A supposedly organic clothing detergent company recently ran an ad campaign promoting the fact their products are manufactured without any additives,or environmentally harmful phosphates.During the same time the campaign was aired,a whistle-blower within the company went to the press to indicate that their detergents did,in fact,contain a fair amount of phosphates.The BEST description for this type of activity is:

B.C.Gas Service Co.has put large stickers on all of its vehicles designating them as safety watch vehicles.Employees are trained to help children,older citizens,and others in need of help.This safety watch program is demonstrating:

Many business require their employees,as part of their employee contract,to agree to various standards of conduct and principles.These employees are likely signing a:

People who fly regularly collect frequent flyer miles that can be used for free flights at later dates.The existence of blackout days (days when frequent flyer miles cannot be redeemed)could interfere with consumers':