Exam 4: Ethics and Social Responsibility in Marketing

Evergreen Memories has found a successful niche by leveraging which consumer trend?

Which of the following is one of the major reasons for the violation of ethics codes?

All of the below are items that describe the codification of ethics between buyers and sellers,except:

Regal Gifts Inc.sold Christmas cards on page two of its holiday retail catalogue.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalogue went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.This is an example of:

Which target market event does Evergreen Memories primarily focus on?

When Facebook issued their prospectus,while going through their Initial Public Offering (IPO),Mark Zuckerberg made it known that his goal was not necessarily maximizing profit for Facebook's shareholders.Many investors were concerned that Facebook was not interested in:

In 2002,six executives of Tyson Foods,one of the world's largest poultry,beef,and pork processors,were arrested for illegal smuggling undocumented foreign workers into the U.S.to work at Tyson plants.From this statement,you can infer that:

The Ronald McDonald House creates an environment for their staff and guests that includes guidelines such as 'treating everyone how you would like to be treated.' This guideline is referred to as a good:

When a company places numerous "eco-friendly" labels from third party companies on their product,despite not being an environmentally responsible company,this is known as

Which of the following statements describes shortcomings associated with codes of ethics?

Evergreen memories has seen a boost in business from businesses wanting to use their products as part of which aspect of their marketing program?

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the:

The moral principles and values that govern the actions and decisions of an individual or group are known as:

P.T.Barnum was a 19^th century businessman who made fortunes displaying oddities at his museum.Some were really freaks of nature; others were man-made like the white horse with a horn glued in the middle of his forehead.When asked if it were right not to tell people the bearded lady was actually a man,Barnum might have replied with which of the following?

Desjardins Group is one of Canada's Top Corporate Citizens,for example,their CEO's compensation is also tied to sustainability-related performance targets.This is just one example of how Desjardins Group is demonstrating:

Which of the following statements about social responsibility is true?

When Toysmart.com filed for bankruptcy in June 2000,it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party.People who had purchased from Toysmart and were a part of its database were upset when they learned that their private information was being treated as property that was for sale.These customers believed that they should know how their private information would be used.In other words,Toysmart's former customers had a:

Making counterfeit copies of Rolex watches,Mont Blanc fountain pens,Prada purses and other international brands is pervasive in China because it is so easy to get away with it.Laws protecting intellectual property are unclear and sporadically enforced.Even when they are applied,sanctions are minimal,typically consisting of confiscation,a warning,a public apology,and perhaps a fine (negotiated,of course).Moreover,copying enjoys a long tradition in China and does not carry a stigma.Copying a masterpiece was historically considered an art form in its own right,and Chinese students have been taught for centuries to copy their teachers as accurately as possible before attempting to create.A business introducing a product into China needs to know that _____ may lead to trademark infringements.

A new salesperson takes a prospective client out for lunch.When the salesperson got back to the office and was telling his colleagues of the successful meeting,they were shocked to hear what the salesperson did.The salesperson likely was not familiar with which of the following?

While 80 percent of Canadians say that companies should operate in an environmentally responsible way,only 12 percent of Canadians said they would: