Exam 4: Ethics and Social Responsibility in Marketing

Profit responsibility,societal responsibility,and stakeholder responsibility are three forms or concepts of:

Which of the following statements describes a whistle-blower?

RBC sponsors numerous community-building events and has a focus on the environment with their RBC Blue Water program.Together,these events and programs demonstrate societal responsibility,which is defined as:

Another expression for the term caveat emptor is:

Provide an example of a company that has a focus on the 'triple-bottom-line' and describe how their practices correlate to each of the three 'Ps'.

As the use of the Internet grows around the world,understanding between countries must be reached so that there can be as easy an exchange of ideas and information as possible.One important issue is opt-in versus opt-out.All European websites have opt-in policies,and U.S.websites have opt-out policies.Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included.Europeans and European businesses believe it is unethical to invade someone's privacy.American businesses do it all the time because Americans are not nearly as protective of their right to privacy.What ethical factor is illustrated by this example?

Michael Smolensky,is CEO of Lifeway Foods,Inc.,based in Skokie,Ill.The company sells kefir,a cultured milk product popular in Smolensky's native Russia.In 1997,Smolensky,who had developed his own secret recipe,got a call from his supplier,saying: "Michael,someone is trying to steal your secrets." Smolensky discovered later that a prospective rival had called to ask the supplier for certain ingredients by their secret codes,known only to Smolensky and the supplier.The rival had picked them out of Lifeway's refuse.This is an example of:

When Adidas Group commits to using 100 percent "Better Cotton" in all of its products by 2018,they are engaging in:

Burroughs Wellcome,the developer and maker of AZT,a drug to treat persons afflicted with AIDS,charges each patient $6,500 annually-more than many AIDS patients can afford because they are unable to work.This is an example of the manufacturer recognizing its:

Many media today use pay-to-vote polls (in which respondents use a 900 telephone number to vote "yes" or "no" on a current issue)as a means of generating viewer or listener interest.The Research Industry Coalition (RIC)has asked all media to acknowledge the questionable validity of such polls by informing viewers or listeners that the results are NOT representative of the population but are just a frequency distribution of those who call when the media report the results.If a television station chooses not to make viewers aware of the shortcomings of the poll,its business practice would fall into which of the following categories?

If numbers from the state-run China National Network Information Center (CNNIC)are correct,China has more than 17 million Internet users as of June 2000.The Chinese government is filtering,tracing,and monitoring everything Chinese users do online as it looks for dissidents.Yahoo!,a U.S.Internet service provider,excludes correspondence related to human rights,democracy,or Tibetan freedom transmission to and from China so it will not lose its ability to operate in China.By self-regulating communication to and from China,Yahoo! is acting:

A small high tech firm doesn't have the financial resources to pay a licensing fee to use a patented technology in the design of its new computer technology but uses it none-the-less.This is an example of an act that is:

When the procurement officer at a local municipality accepted lavish gifts from a road construction firm,who had just recently submitted a Request for Proposal for a published contract,this is an example of:

A key difference between cause marketing and an outright charitable contribution is:

A local food company recognizes the importance of hosting an annual community food drive to obtain canned food donations for those in the community that are less fortunate.This company's actions are referred to as

IBM proudly describes itself in the dress ("We don't wear ties"),sayings ("The IBM Way"),and manner of work (team efforts)of employees.This is a description of the IBM's:

Glock,Inc.has set up a voluntary program that "fingerprints" every gun the company assembles.The program enables police to trace the owners of guns used in crimes when only the bullets or casings are recovered.This plan received praise from law enforcement officials,and the company is pleased to support it.This plan is an example of how a company practices:

Transparency International is an organization that is responsible for:

Lululemon is known to have a corporate culture that encourages healthy living,eco-consciousness,and community involvement.A corporate culture is defined as:

How has business culture in Canada changed from caveat emptor concept which was prevalent in the 1960's?