Question 1

Which of the following statements about Canadians and their attitudes towards environmentally sensitive products is NOT true?

Accepted Answer

A) Canadians are not willing to pay more for environmentally friendly products 
B) There are more than just environmental reasons that will entice Canadians to buy. 
C) Some consumers lack the knowledge that is associated with the purchase of a green product. 
D) Consumers are generally sensitive when it comes to ecological issues. 
A) Canadians are not willing to pay more for environmentally friendly products 
B) There are more than just environmental reasons that will entice Canadians to buy. 
C) Some consumers lack the knowledge that is associated with the purchase of a green product. 
D) Consumers are generally sensitive when it comes to ecological issues.

Question 2

Describe the three major forms or concepts of social responsibility.

Accepted Answer

The three major forms or concepts of soc

Question 3

In various communities and businesses,culture serves as a socializing force that employees and residents explicitly and implicitly abide by.In essence,culture is helping to shape what is:

Accepted Answer

A) the will of the largest minority in a society. 
B) morally right and just. 
C) the considered opinion of a society's elders. 
D) exclusively the law of the lan 
A) the will of the largest minority in a society. 
B) morally right and just. 
C) the considered opinion of a society's elders. 
D) exclusively the law of the lan

Question 4

In the context of corporate behaviour,social responsibility is sometimes referred to as:

Accepted Answer

A) utilitarianism. 
B) moral idealism. 
C) philanthropy. 
D) corporate social responsibility. 
A) utilitarianism. 
B) moral idealism. 
C) philanthropy. 
D) corporate social responsibility.

Question 5

Recognizing the issue of greenwashing,the Canadian government developed ECOLOGO,this is helping Canadians to make informed choices about:

Accepted Answer

A) genuine environmentally sustainable products 
B) companies not to buy from 
C) companies that use child-labour 
D) companies that are not environmentally friendly 
A) genuine environmentally sustainable products 
B) companies not to buy from 
C) companies that use child-labour 
D) companies that are not environmentally friendly

Question 6

A global undertaking to further green marketing efforts is the:

Accepted Answer

A) ISO 14001 initiative. 
B) Secondary Colour World (SCW) initiative. 
C) Green World (GW) initiative. 
D) International Consumerism (I
C)  initiative. 
A) ISO 14001 initiative. 
B) Secondary Colour World (SCW) initiative. 
C) Green World (GW) initiative. 
D) International Consumerism (I
C)  initiative.

Question 7

All Canadian companies must abide by established business laws for operation,which include financial reporting and employment standards.These laws are:

Accepted Answer

A) a specific set of behaviours a given society considers to be ethical. 
B) society's values and standards that are enforceable in the courts. 
C) the agreed upon code of behaviour for a given nation, community, religious group, or family unit. 
D) written documentation of a prescribed set of behaviours. 
A) a specific set of behaviours a given society considers to be ethical. 
B) society's values and standards that are enforceable in the courts. 
C) the agreed upon code of behaviour for a given nation, community, religious group, or family unit. 
D) written documentation of a prescribed set of behaviours.

Question 8

Consumers also have a responsibility to ethically use of a company's products,all of the following are examples of unethical use of a product,except:

Accepted Answer

A) tapping into a neighbor's cable line 
B) returning a product when it has no defects 
C) returning a product when there is a defect 
D) downloading music off of a torrent site 
A) tapping into a neighbor's cable line 
B) returning a product when it has no defects 
C) returning a product when there is a defect 
D) downloading music off of a torrent site

Question 9

Dow Chemical stopped production of a chemical made for nearly 40 years when tests showed the chemical could be harmful in large doses,even though the products in which it was used had no known harmful health or environmental effect.This is an example of:

Accepted Answer

A) a code of ethics violation. 
B) moral idealism. 
C) utilitarianism. 
D) cultural and corporate ethics. 
A) a code of ethics violation. 
B) moral idealism. 
C) utilitarianism. 
D) cultural and corporate ethics.

Question 10

A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store.The grocery store asked to receive an at-cost discount on the new soft drink,in order for them to place it at the front of the aisle.This is an example of:

Accepted Answer

A) kickbacks. 
B) economic espionage. 
C) caveat emptor. 
D) slotting allowances. 
A) kickbacks. 
B) economic espionage. 
C) caveat emptor. 
D) slotting allowances.

Question 11

Economic espionage is:

Accepted Answer

A) the destruction of a competitor's goods or services through physical damage of property or damage to their reputation. 
B) the clandestine collection of trade secrets or proprietary information about a company's competitors. 
C) knowledge of wrong doing within a firm that goes unreported in order to better a worker's personal standing in the firm. 
D) fraudulent activities by a firm whereby the consumer is intentionally sold inferior goods or provided with inferior services for the sake of a larger profit. 
A) the destruction of a competitor's goods or services through physical damage of property or damage to their reputation. 
B) the clandestine collection of trade secrets or proprietary information about a company's competitors. 
C) knowledge of wrong doing within a firm that goes unreported in order to better a worker's personal standing in the firm. 
D) fraudulent activities by a firm whereby the consumer is intentionally sold inferior goods or provided with inferior services for the sake of a larger profit.

Question 12

Which of the following statements described the activities of a whistle-blower?

Accepted Answer

A) Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire. 
B) Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine. 
C) One of the Mattel Power Wheel cars that caught on fire and slightly burned its rider was owned by a former Mattel employee. 
D) A Mattel engineer who worked on the Power Wheels cars knew that they were prone to catching on fire and reported this to a consumer watchdog group. 
A) Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire. 
B) Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine. 
C) One of the Mattel Power Wheel cars that caught on fire and slightly burned its rider was owned by a former Mattel employee. 
D) A Mattel engineer who worked on the Power Wheels cars knew that they were prone to catching on fire and reported this to a consumer watchdog group.

Question 13

In Korea,copying is quite common and according to international trade officials,many Koreans have the idea that the thoughts of one person should benefit all,and the Korean government rarely prosecutes infringements._____ may lead to copyright infringements.

Accepted Answer

A) societal culture and norms 
B) opinion leaders 
C) antecedent states 
D) organizational culture and expectations 
A) societal culture and norms 
B) opinion leaders 
C) antecedent states 
D) organizational culture and expectations

Question 14

The formal marketing practice,which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as

Accepted Answer

A) Philanthropic marketing 
B) Goodwill marketing 
C) Public relations marketing 
D) Cause marketing 
A) Philanthropic marketing 
B) Goodwill marketing 
C) Public relations marketing 
D) Cause marketing

Question 15

A large investment bank has been notified by the Securities and Exchange Commission that several of its sales and trading officials may face charges for taking inflated commissions -in exchange for providing information on IPO shares in 1999 and 2000.This plus many other allegations caused the bank to release the following statement: "Our business dealings follow an accepted code of conduct in our industry." This statement means the bank executives:

Accepted Answer

A) are taking full blame for its actions. 
B) will accept punishment for their actions if the punishment is determined by members of their industry. 
C) believe they should be punished only if everyone else in their industry is. 
D) attribute the bank's action to business culture. 
A) are taking full blame for its actions. 
B) will accept punishment for their actions if the punishment is determined by members of their industry. 
C) believe they should be punished only if everyone else in their industry is. 
D) attribute the bank's action to business culture.

Question 16

Stakeholder responsibility is the:

Accepted Answer

A) obligation of a firm to price its goods or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
B) duty of a firm to maximize profits for its owners or stockholders. 
C) view that an organization has an obligation to those constituencies that can affect achievement of its objectives. 
D) view that the first and foremost obligations of a firm is to meet the objectives set by its stockholders and board of directors. 
A) obligation of a firm to price its goods or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
B) duty of a firm to maximize profits for its owners or stockholders. 
C) view that an organization has an obligation to those constituencies that can affect achievement of its objectives. 
D) view that the first and foremost obligations of a firm is to meet the objectives set by its stockholders and board of directors.

Question 17

Consumers have witnessed numerous instances in the brokerage (insider trading),insurance (deceptive sales practices),and defence (bribery)industries going awry but where executives from these firms argues that they were simply behaving in a manner consistent with others in their industry.This corporate behaviour might mean that these firms:

Accepted Answer

A) are taking full blame for their actions. 
B) will accept punishment for their actions if the punishment is determined by members of their industry. 
C) believe they should be punished only if everyone else in their industry is. 
D) attribute their actions to business culture. 
A) are taking full blame for their actions. 
B) will accept punishment for their actions if the punishment is determined by members of their industry. 
C) believe they should be punished only if everyone else in their industry is. 
D) attribute their actions to business culture.

Question 18

A Canadian business was conducting operations overseas where they were caught bribing officials in order to win engineering projects.Bribing is against Canadian society's values and standards.In essence,what did this business break?

Accepted Answer

A) ethics 
B) cultural norms 
C) industry practices 
D) laws 
A) ethics 
B) cultural norms 
C) industry practices 
D) laws

Question 19

The philosophy of utilitarianism underlies the economic tenets of:

Accepted Answer

A) existentialism. 
B) moral idealism. 
C) communism. 
D) capitalism. 
A) existentialism. 
B) moral idealism. 
C) communism. 
D) capitalism.

Question 20

Shoplifting is an example of when consumers do not adhere to:

Accepted Answer

A) consumer ethics and social responsibility 
B) mores and norms 
C) consumer expectations 
D) consumer ethics and norms 
A) consumer ethics and social responsibility 
B) mores and norms 
C) consumer expectations 
D) consumer ethics and norms

Which of the following statements about Canadians and their attitudes towards environmentally sensitive products is NOT true?

Describe the three major forms or concepts of social responsibility.

In various communities and businesses,culture serves as a socializing force that employees and residents explicitly and implicitly abide by.In essence,culture is helping to shape what is:

In the context of corporate behaviour,social responsibility is sometimes referred to as:

Recognizing the issue of greenwashing,the Canadian government developed ECOLOGO,this is helping Canadians to make informed choices about:

A global undertaking to further green marketing efforts is the:

All Canadian companies must abide by established business laws for operation,which include financial reporting and employment standards.These laws are:

Consumers also have a responsibility to ethically use of a company's products,all of the following are examples of unethical use of a product,except:

Dow Chemical stopped production of a chemical made for nearly 40 years when tests showed the chemical could be harmful in large doses,even though the products in which it was used had no known harmful health or environmental effect.This is an example of:

A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store.The grocery store asked to receive an at-cost discount on the new soft drink,in order for them to place it at the front of the aisle.This is an example of:

Economic espionage is:

Which of the following statements described the activities of a whistle-blower?

In Korea,copying is quite common and according to international trade officials,many Koreans have the idea that the thoughts of one person should benefit all,and the Korean government rarely prosecutes infringements._____ may lead to copyright infringements.

The formal marketing practice,which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as

Stakeholder responsibility is the:

A Canadian business was conducting operations overseas where they were caught bribing officials in order to win engineering projects.Bribing is against Canadian society's values and standards.In essence,what did this business break?

The philosophy of utilitarianism underlies the economic tenets of:

Shoplifting is an example of when consumers do not adhere to:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 4: Ethics and Social Responsibility in Marketing

Which of the following statements about Canadians and their attitudes towards environmentally sensitive products is NOT true?

Describe the three major forms or concepts of social responsibility.

In various communities and businesses,culture serves as a socializing force that employees and residents explicitly and implicitly abide by.In essence,culture is helping to shape what is:

In the context of corporate behaviour,social responsibility is sometimes referred to as:

Recognizing the issue of greenwashing,the Canadian government developed ECOLOGO,this is helping Canadians to make informed choices about:

A global undertaking to further green marketing efforts is the:

All Canadian companies must abide by established business laws for operation,which include financial reporting and employment standards.These laws are:

Consumers also have a responsibility to ethically use of a company's products,all of the following are examples of unethical use of a product,except:

Dow Chemical stopped production of a chemical made for nearly 40 years when tests showed the chemical could be harmful in large doses,even though the products in which it was used had no known harmful health or environmental effect.This is an example of:

A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store.The grocery store asked to receive an at-cost discount on the new soft drink,in order for them to place it at the front of the aisle.This is an example of:

Economic espionage is:

Which of the following statements described the activities of a whistle-blower?

In Korea,copying is quite common and according to international trade officials,many Koreans have the idea that the thoughts of one person should benefit all,and the Korean government rarely prosecutes infringements._____ may lead to copyright infringements.

The formal marketing practice,which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as

Stakeholder responsibility is the:

A Canadian business was conducting operations overseas where they were caught bribing officials in order to win engineering projects.Bribing is against Canadian society's values and standards.In essence,what did this business break?

The philosophy of utilitarianism underlies the economic tenets of:

Shoplifting is an example of when consumers do not adhere to:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters