Exam 4: Ethics and Social Responsibility in Marketing

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys,which are thought to have lived more humane lives-and as a result,to taste better-than their conventionally raised counterparts.The Canadian government defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds access to the out-of-doors only moments before they are killed acting socially responsible?

Margot,at Evergreen Memories,recognized that Canadians were stuck in a culture she termed as:

A large corporations making an outright donation as opposed to contributions being tied to customer revenues produced through the promotion of one of its products is an example of:

In 1988,the book Satanic Verses by Salman Rushdie was published.It was considered blasphemous by several national,political,and religious groups and there was a death threat made against the author's life.In the United States,there was a controversy over whether bookstores should carry the book.Which of the following statements describes how an independent bookstore in a community with a large population that was opposed to the book would have responded to an offer to stock the book?

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and:

All of the following are reasons why Canadians will buy a smart car except:

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African-Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of:

Which of the following statements is least related to corporate culture?

Green marketing is:

Western Digital,the Irvine,California-based maker of hard disk drives announced recently that it will recall approximately 400,000 of its 6.8GB per platter Caviar desktop hard drives,its flagship product,because of a faulty internal chip.The chip will not affect the disk drive motor until six to twelve months of use.This delay in the problem's appearance means that many consumers would not think to blame a manufacturer of one of their computer's parts.But instead of taking the less expensive route of remaining quiet about the problem,Western Digital chose to offer replacement disk drives for all the products that had the faulty chip.This action exemplifies:

First Nations of Canada are very concerned about the disconnect of their ancestor's culture and the culture of their children growing up today in the 21^st century.Culture refers to:

In 2002,six executives of Tyson Foods,one of the world's largest poultry,beef,and pork processors,were arrested for illegal smuggling of undocumented foreign workers into the U.S.to work at Tyson plants.Tyson's violations are the result of ______,one of the major reasons why some companies fail to establish ethical behaviour.

Socially responsible companies often are known by which "tagline"?

Tim Horton's sells its 'Child Smile' cookies and tells customers that all the profits from the sale of these cookies will go to underprivileged kids,Tim Horton's is engaged in:

A company uses a technique called "price gouging".This action would normally be considered:

A company has recognized that 1 in 1000 of their products may default resulting in a non-harmful outcome for the user.This threshold is below their standards to issue a product recall.Instead they place a sticker on their product informing the user of the potential issue.What has the company just done?

MasterCard International links usage of its card with fund raising for institutions that combat cancer,heart disease,child abuse,and muscular dystrophy.MasterCard gives a modest percentage of charges on their credit cards to the institutions.What is this called,and how does it affect cardholders' behaviour?

The goal of Transparency International is to rank businesses and countries according to which of the following?

Fiji Water has created a perception by wanting to be viewed green or environmentally friendly by depicting a lush tropical landscape as the label on their water,despite shipping their water several tens of thousands of miles by ship,plane,train,and truck to reach the store shelf.They can be said to be engaged in:

What is the difference between standard charitable contributions and cause marketing?