Question 1

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Accepted Answer

A) Clusters of strong suppliers can interfere with entry into a global market. 
B) A firm that succeeds in global markets often has first succeeded in intense domestic competition. 
C) A country's natural resources, education, and infrastructure often pose obstacles that cannot be overcome. 
D) The first goal of a global marketer is to actively educate a nation's domestic customers. 
A) Clusters of strong suppliers can interfere with entry into a global market. 
B) A firm that succeeds in global markets often has first succeeded in intense domestic competition. 
C) A country's natural resources, education, and infrastructure often pose obstacles that cannot be overcome. 
D) The first goal of a global marketer is to actively educate a nation's domestic customers.

Question 2

Austria has been described as "the very heartland of European coffee culture." Austrians drink 21.5 litres of coffee per person annually.Starbucks wanted to open coffeehouses in Austria and sell Starbucks coffee there.For Starbucks,the Austrian level of coffee sophistication would be an example of:

Accepted Answer

A) structural conditions. 
B) demand conditions. 
C) socio-cultural conditions. 
D) competitive conditions. 
A) structural conditions. 
B) demand conditions. 
C) socio-cultural conditions. 
D) competitive conditions.

Question 3

List and briefly describe the four main elements of Porter's diamond of national competitive advantage.

Accepted Answer

The answer of List and briefly describe the four main...

Question 4

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are:

Accepted Answer

A) English, Japanese, and German. 
B) English, French, and Spanish. 
C) Mandarin, Hindi, and English. 
D) Mandarin, Spanish, and English. 
A) English, Japanese, and German. 
B) English, French, and Spanish. 
C) Mandarin, Hindi, and English. 
D) Mandarin, Spanish, and English.

Question 5

According to 'bottom of the pyramid' researchers,approximately how many people live on less than $2 a day?

Accepted Answer

A) 1 billion 
B) 2 billion 
C) 3 billion 
D) 4 billion 
A) 1 billion 
B) 2 billion 
C) 3 billion 
D) 4 billion

Question 6

Global businesses,such as Motorola have recognized the importance of offering products to the 'bottom of the pyramid' socio-economic group.All of the following are features of a cell phone that Motorola offers to this group except:

Accepted Answer

A) extra-long battery life 
B) extra-loud volume 
C) standby time of a couple of weeks 
D) controls in English to encourage learning the language 
A) extra-long battery life 
B) extra-loud volume 
C) standby time of a couple of weeks 
D) controls in English to encourage learning the language

Question 7

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of international product strategy?

Accepted Answer

A) product extension 
B) product customization 
C) product adaptation 
D) product invention 
A) product extension 
B) product customization 
C) product adaptation 
D) product invention

Question 8

Whirlpool sells their entry level brand as 'Maytag' in Canada and has unique commercials for it that run on TV.In China,Whirlpool refers to their entry level brand as 'Whirl-ONE,' which also has unique commercials for Chinese television.Whirlpool would be using a(n)_______________ marketing strategy.

Accepted Answer

A) ethnocentric 
B) multidomestic 
C) transnational 
D) standardized 
A) ethnocentric 
B) multidomestic 
C) transnational 
D) standardized

Question 9

By 2040,it is estimated that all of the following will be part of Canada's top 10 export markets except:

Accepted Answer

A) Brazil 
B) Mexico 
C) South Korea 
D) Nigeria 
A) Brazil 
B) Mexico 
C) South Korea 
D) Nigeria

Question 10

Contract manufacturing is:

Accepted Answer

A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to stated specifications. 
C) contracting between a foreign country and a local firm to invest together to create a local business. 
D) having a company handle its own exports directly, without intermediaries. 
A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to stated specifications. 
C) contracting between a foreign country and a local firm to invest together to create a local business. 
D) having a company handle its own exports directly, without intermediaries.

Question 11

A joint venture in international marketing is:

Accepted Answer

A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign company and a local firm invest together to create a local business. 
D) having a company handle its own exports directly, without intermediaries. 
A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign company and a local firm invest together to create a local business. 
D) having a company handle its own exports directly, without intermediaries.

Question 12

All of the following are true aspects about the 'bottom of the pyramid' except

Accepted Answer

A) this socio-economic group is not a concern to global businesses 
B) individuals live on less than $2 a day 
C) the population of this socio-economic group is approximately 4 billion 
D) this socio-economic group is a focus for global businesses 
A) this socio-economic group is not a concern to global businesses 
B) individuals live on less than $2 a day 
C) the population of this socio-economic group is approximately 4 billion 
D) this socio-economic group is a focus for global businesses

Question 13

The importation of cheap,short-barreled guns into the United States is prohibited,but the sale of those guns is legal.As a result Beretta,the Italian gun manufacturer and a maker of cheap,short-barreled guns,opened its own manufacturing plant in Maryland.Beretta engaged in:

Accepted Answer

A) direct exporting. 
B) direct investment. 
C) joint venture. 
D) licensing. 
A) direct exporting. 
B) direct investment. 
C) joint venture. 
D) licensing.

Question 14

General Mills designed a cake mix especially for preparation in the rice cookers used by Japanese consumers.The product failed because the Japanese take pride in the purity of their rice and did not want to contaminate their cookers with another food product.This product failed,as the result of a(n)_____ that General Mills did not foresee.

Accepted Answer

A) idiosyncrasy 
B) ethic 
C) demographic pattern 
D) custom 
A) idiosyncrasy 
B) ethic 
C) demographic pattern 
D) custom

Question 15

KFC in Japan sells tempura crispy strips.In northern England,it stresses gravy and potatoes,while in Thailand it offers fresh rice.In Holland,instead of potatoes,KFC offers customers a potato and onion croquette.In France,KFC sells pastries alongside its chicken.KFC exhibits an understanding of and appreciation for the _____ of other societies.

Accepted Answer

A) demographics 
B) symbols 
C) customs 
D) sensitivities 
A) demographics 
B) symbols 
C) customs 
D) sensitivities

Question 16

A woman from Sudbury,Ontario is in Toronto for a weekend of shopping and fine dining.After shopping in at least 10 different stores and trying at least 20 different outfits,she finds exactly what she has been looking for-the perfect linen suit.At the register however,she notices that the label indicates that the suit was made in Ireland.Although she agrees with the salesclerk that the suit is indeed perfect,and that Irish linen is considered to be some of the best,she does not purchase that suit; instead she selects a less flattering,more expensive suit that contains a label stating it was made in Canada.This behaviour would likely be an example of:

Accepted Answer

A) uncertainty avoidance. 
B) cultural ethnocentricity. 
C) consumer ethnocentrism. 
D) socialization. 
A) uncertainty avoidance. 
B) cultural ethnocentricity. 
C) consumer ethnocentrism. 
D) socialization.

Question 17

If you wanted to set up a business importing amber from Denmark to Canada,you would have to plan on paying Canada Customs roughly 20 percent of the value of the product as a:

Accepted Answer

A) bribe. 
B) tariff. 
C) subsidy fee. 
D) revenue. 
A) bribe. 
B) tariff. 
C) subsidy fee. 
D) revenue.

Question 18

A toy manufacturer in Canada gathers various components to their most popular toy and ships these components to a Chinese factory for final assembly.This toy manufacturer is operating through:

Accepted Answer

A) foreign assembly. 
B) indirect assembly. 
C) contract assembly. 
D) contract manufacturing. 
A) foreign assembly. 
B) indirect assembly. 
C) contract assembly. 
D) contract manufacturing.

Question 19

One of the primary reasons that Canada will experience a shift in global trading partners and the type of Canadian exports by 2040 will be:

Accepted Answer

A) growing role of emerging markets in the global economy 
B) decreasing reliance on natural resources 
C) currency stabilization 
D) decreased political instability 
A) growing role of emerging markets in the global economy 
B) decreasing reliance on natural resources 
C) currency stabilization 
D) decreased political instability

Question 20

List and briefly describe the five strategies global companies have for matching products and their promotion efforts to global markets.

Accepted Answer

The answer of List and briefly describe the five strategies...

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Austria has been described as "the very heartland of European coffee culture." Austrians drink 21.5 litres of coffee per person annually.Starbucks wanted to open coffeehouses in Austria and sell Starbucks coffee there.For Starbucks,the Austrian level of coffee sophistication would be an example of:

List and briefly describe the four main elements of Porter's diamond of national competitive advantage.

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are:

According to 'bottom of the pyramid' researchers,approximately how many people live on less than $2 a day?

Global businesses,such as Motorola have recognized the importance of offering products to the 'bottom of the pyramid' socio-economic group.All of the following are features of a cell phone that Motorola offers to this group except:

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of international product strategy?

By 2040,it is estimated that all of the following will be part of Canada's top 10 export markets except:

Contract manufacturing is:

A joint venture in international marketing is:

All of the following are true aspects about the 'bottom of the pyramid' except

The importation of cheap,short-barreled guns into the United States is prohibited,but the sale of those guns is legal.As a result Beretta,the Italian gun manufacturer and a maker of cheap,short-barreled guns,opened its own manufacturing plant in Maryland.Beretta engaged in:

If you wanted to set up a business importing amber from Denmark to Canada,you would have to plan on paying Canada Customs roughly 20 percent of the value of the product as a:

A toy manufacturer in Canada gathers various components to their most popular toy and ships these components to a Chinese factory for final assembly.This toy manufacturer is operating through:

One of the primary reasons that Canada will experience a shift in global trading partners and the type of Canadian exports by 2040 will be:

List and briefly describe the five strategies global companies have for matching products and their promotion efforts to global markets.

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 7: Reaching Global Markets

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Austria has been described as "the very heartland of European coffee culture." Austrians drink 21.5 litres of coffee per person annually.Starbucks wanted to open coffeehouses in Austria and sell Starbucks coffee there.For Starbucks,the Austrian level of coffee sophistication would be an example of:

List and briefly describe the four main elements of Porter's diamond of national competitive advantage.

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are:

According to 'bottom of the pyramid' researchers,approximately how many people live on less than $2 a day?

Global businesses,such as Motorola have recognized the importance of offering products to the 'bottom of the pyramid' socio-economic group.All of the following are features of a cell phone that Motorola offers to this group except:

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of international product strategy?

By 2040,it is estimated that all of the following will be part of Canada's top 10 export markets except:

Contract manufacturing is:

A joint venture in international marketing is:

All of the following are true aspects about the 'bottom of the pyramid' except

The importation of cheap,short-barreled guns into the United States is prohibited,but the sale of those guns is legal.As a result Beretta,the Italian gun manufacturer and a maker of cheap,short-barreled guns,opened its own manufacturing plant in Maryland.Beretta engaged in:

If you wanted to set up a business importing amber from Denmark to Canada,you would have to plan on paying Canada Customs roughly 20 percent of the value of the product as a:

A toy manufacturer in Canada gathers various components to their most popular toy and ships these components to a Chinese factory for final assembly.This toy manufacturer is operating through:

One of the primary reasons that Canada will experience a shift in global trading partners and the type of Canadian exports by 2040 will be:

List and briefly describe the five strategies global companies have for matching products and their promotion efforts to global markets.

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters