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General Mills Designed a Cake Mix Especially for Preparation in the Rice

Question 114

Multiple Choice

General Mills designed a cake mix especially for preparation in the rice cookers used by Japanese consumers.The product failed because the Japanese take pride in the purity of their rice and did not want to contaminate their cookers with another food product.This product failed,as the result of a(n) _____ that General Mills did not foresee.


A) idiosyncrasy
B) ethic
C) demographic pattern
D) custom

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