Exam 7: Reaching Global Markets

In international marketing,the product strategy of selling virtually the same product in other countries is called product _____ strategy.

A Canadian water treatment company decides to partner with a local Chinese firm and both firms will invest to create a market for a unique water treatment product.This relationship is referred to as a

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them.It accepted payment in oil,which it then sold for cash to pay for media advertising.This international exchange is an example of:

The practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities is known as:

Fran Wilson Creative Cosmetics sells its Moodmatcher lipstick through Japanese distributors that reach Japan's beauty salons.This is an example of:

The United States is facing an ongoing trade dispute with China over the flooding of cheap electronics into the country.This dispute is likely to be resolved by which international organization?

Former U.S.President Bill Clinton attempted to protect American firms from foreign competition by placing a government tax on Japanese automobiles imported to the United States.President Clinton's goal was to raise the price on Japanese imports,thereby encouraging American consumers to purchase American-made automobiles.The tax the President threatened to impose is an example of a:

The two major classifications of stages of economic development are:

A country's economic infrastructure consists of all of the following EXCEPT:

During the 1994 soccer World Cup,both McDonald's and Coca-Cola made the mistake of reprinting the Saudi Arabia flag,which includes sacred words from the Koran,on disposable packaging used in promotions.The uproar over this misuse of _____ forced a recall of the offending items.

Tariffs serve primarily to:

Canada entered into a new trade agreement that will allow for increased facilitated trade with Norway,Iceland,and Switzerland.This new agreement is known as the:

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent of what it charges in Japan.In other words,Eastman Kodak accused Fuji of:

Every day,in a third-class carriage of the express train that rolls between Bombay and Ahmedabad,plainly dressed couriers carry precious cargo: diamonds.Rough gems are imported to Bombay from dealers in London,Antwerp,Tel Aviv,and New York,taken by these couriers to cutting and polishing centers in Gujarat state,and then carried back to Bombay to be reexported to the world.This system,based on trust,secrecy,and skilled low-cost labour,has been working for half a century.It has helped make India the world's premier center for diamond cutting and polishing.Nine out of every 10 stones sold in the world pass through India,making diamonds that country's largest export at $6.6 billion a year.This ability to use its skilled labour as a resource is an example of what Michael Porter would term:

Germans are typically not a good market for credit cards because they have a strong dislike for debt.Their dislike for debt is so engrained that they use the same word for debt and for guilt.In other countries,the number of credit cards a person has is a sign of their success.A study of what meanings nations assign to credit cards would be called:

For Canada,the monetary value of all goods and services produced during one year was recently valued at $1.75 trillion.This is referred to as Canada's

Michael Porter has identified four key elements in a nation's competitive advantage.They are factor conditions,related and supporting industries; and company strategy,structure,and rivalry; and:

Every country engages in some form of protectionism.However,protectionism has declined internationally over the past 50 years due in large part to the:

Coca-Cola views their business of selling soft-drinks in the North American market very different in comparison to their views of selling soft-drinks in India.Coca-Cola would be viewed as a(n):

The reverence that Japan shows towards its elderly is an example of the nation's: