Question 1

One of the reasons why North American automotive manufacturers have been successful,despite the labour costs,has been because of which agreement?

Accepted Answer

A) the El Paso/Juarez Pact 
B) the U.S.-Canada Fair Trade Agreement 
C) the Multinational Corporation Accord 
D) the North American Free Trade Agreement 
A) the El Paso/Juarez Pact 
B) the U.S.-Canada Fair Trade Agreement 
C) the Multinational Corporation Accord 
D) the North American Free Trade Agreement

Question 2

The EU has benefited its member nations by providing each of the following EXCEPT:

Accepted Answer

A) the free flow of goods, services, capital, and labour across borders within the EU. 
B) abundant marketing opportunities because it is no longer necessary to market products and services on a nation-by-nation basis. 
C) European-wide distribution from fewer locations, given open borders. 
D) a common currency, the euro, adopted by all 27 members. 
A) the free flow of goods, services, capital, and labour across borders within the EU. 
B) abundant marketing opportunities because it is no longer necessary to market products and services on a nation-by-nation basis. 
C) European-wide distribution from fewer locations, given open borders. 
D) a common currency, the euro, adopted by all 27 members.

Question 3

Direct investment in international marketing means:

Accepted Answer

A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign company and a local firm invest together to create a local business. 
D) a domestic firm actually investing in and owning a foreign subsidiary or division. 
A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign company and a local firm invest together to create a local business. 
D) a domestic firm actually investing in and owning a foreign subsidiary or division.

Question 4

Canadian appliance manufacturers find that different customs about shopping must be used to determine product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as loudly as Southern Europeans insist that freezers should be on the bottom.Other regions use their appliances differently and have other different product demands.Given this information,you should conclude Canadian appliance manufacturers would be more likely successful if they used a(n)_____ marketing strategy.

Accepted Answer

A) ethnocentric 
B) multidomestic 
C) transnational 
D) standardized 
A) ethnocentric 
B) multidomestic 
C) transnational 
D) standardized

Question 5

Which factors should a company consider in order to do a thorough cross-cultural analysis?

Accepted Answer

The answer of Which factors should a company consider in...

Question 6

TravelEx,which is located at all of the country's major airports,routinely exchanges money from currency to another using a(n):

Accepted Answer

A) exchange currency 
B) currency exchange rate 
C) reciprocity exchange 
D) exchange of payments 
A) exchange currency 
B) currency exchange rate 
C) reciprocity exchange 
D) exchange of payments

Question 7

Japan's sophisticated consumers expect quality in their TVs and radios,thereby making Japan's producers,such as Sony,Sanyo,Matsushita,and Hitachi,some of the world leaders in the electronics industry.This is an example of ________ in their competitive advantage as a nation.

Accepted Answer

A) structural conditions 
B) demand conditions 
C) socio-cultural conditions 
D) competitive conditions 
A) structural conditions 
B) demand conditions 
C) socio-cultural conditions 
D) competitive conditions

Question 8

Customer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services are called _____ consumers.

Accepted Answer

A) multidomestic 
B) global 
C) international 
D) multinational 
A) multidomestic 
B) global 
C) international 
D) multinational

Question 9

Briefly describe the European Union (EU).

Accepted Answer

The answer of Briefly describe the European Union (EU)....

Question 10

All of the following would be reasons against using a social media service such as 'Vine' in India except

Accepted Answer

A) an advanced/recent social media network may not have been adopted yet 
B) the social media site may not meet local customs/norms 
C) residents of India generally are considered first adopters of new social media tools 
D) political restrictions may hinder the marketing message that could be shared on the social network 
A) an advanced/recent social media network may not have been adopted yet 
B) the social media site may not meet local customs/norms 
C) residents of India generally are considered first adopters of new social media tools 
D) political restrictions may hinder the marketing message that could be shared on the social network

Question 11

Figure: 7-6  
-According to Figure 7-6,cell "A" refers to which type of product and promotion strategy?

Accepted Answer

A) Product extension strategy 
B) Communication adaptation strategy 
C) Product adaptation strategy 
D) Dual adaptation strategy 
A) Product extension strategy 
B) Communication adaptation strategy 
C) Product adaptation strategy 
D) Dual adaptation strategy

Question 12

Figure: 7-6  
-According to Figure 7-6,cell "D" refers to which type of product and promotion strategy?

Accepted Answer

A) Product extension strategy 
B) Product adaptation strategy 
C) Dual adaptation strategy 
D) Product invention strategy 
A) Product extension strategy 
B) Product adaptation strategy 
C) Dual adaptation strategy 
D) Product invention strategy

Question 13

Which of the following statements accurately describes the global perspective on world trade?

Accepted Answer

A) Exports are of significantly greater importance than imports. 
B) Imports are of significantly greater importance than exports. 
C) Imports and exports should be complementary economic flows; imports affecting exports, and exports affecting imports. 
D) The balance of exports and imports should always be kept in a state of equilibrium. 
A) Exports are of significantly greater importance than imports. 
B) Imports are of significantly greater importance than exports. 
C) Imports and exports should be complementary economic flows; imports affecting exports, and exports affecting imports. 
D) The balance of exports and imports should always be kept in a state of equilibrium.

Question 14

Thirteen to nineteen-year-olds in Europe,North and South America,and the industrialized nations of Asia:

Accepted Answer

A) are more similar than different regarding their purchase behaviour. 
B) are becoming more similar but are still very different especially regarding fashion and culture. 
C) are rebelling against the Americanization of fashion and culture. 
D) have very different appreciation of fashions and music. 
A) are more similar than different regarding their purchase behaviour. 
B) are becoming more similar but are still very different especially regarding fashion and culture. 
C) are rebelling against the Americanization of fashion and culture. 
D) have very different appreciation of fashions and music.

Question 15

Indirect exporting is:

Accepted Answer

A) offering the right to a trademark, patent, trade secret, or similarly valued item of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to stated specifications. 
C) when a foreign country and a local firm invest together to create a local business. 
D) when a firm sells its domestically produced goods in a foreign country through an intermediary. 
A) offering the right to a trademark, patent, trade secret, or similarly valued item of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to stated specifications. 
C) when a foreign country and a local firm invest together to create a local business. 
D) when a firm sells its domestically produced goods in a foreign country through an intermediary.

Question 16

Figure: 7-6  
-According to Figure 7-6,cell "C" refers to which type of product and promotion strategy?

Accepted Answer

A) Product extension strategy 
B) Product adaptation strategy 
C) Communication adaptation strategy 
D) Product invention strategy 
A) Product extension strategy 
B) Product adaptation strategy 
C) Communication adaptation strategy 
D) Product invention strategy

Question 17

Turkmenistan is a former Soviet republic in Central Asia.The Internet debuted late in Turkmenistan and has advanced only slightly since its introduction.In 1996 the government created the Telecommunications Ministry to oversee and license telecommunications services.The ministry has taken the national domain.TM for itself and forbids individuals or companies from posting their own websites.In 2000,the Telecommunications Ministry set up an Internet service provider and shut down all of the independent ISPs in the nation because they had "falsified information." This misuse of power reflects a problem in Turkmenistan's _____ environment.

Accepted Answer

A) ecological 
B) cultural 
C) political-regulatory 
D) economic 
A) ecological 
B) cultural 
C) political-regulatory 
D) economic

Question 18

Global marketing has and continues to be affected by a growing borderless economic world.List the four trends in the past decade that have significantly influenced the landscape of global marketing and briefly discuss each.

Accepted Answer

The answer of Global marketing has and continues to be...

Question 19

Figure: 7-2  
-According to Michael Porter's diamond in Figure 7-2,quadrant "B" represents

Accepted Answer

A) factor conditions. 
B) related and supporting industries. 
C) demand conditions. 
D) company strategy, structure, and rivalry. 
A) factor conditions. 
B) related and supporting industries. 
C) demand conditions. 
D) company strategy, structure, and rivalry.

Question 20

The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ______________ in the foreign country.

Accepted Answer

A) in violation of a quota 
B) without paying import duties 
C) without paying export duties 
D) through an intermediary 
A) in violation of a quota 
B) without paying import duties 
C) without paying export duties 
D) through an intermediary

One of the reasons why North American automotive manufacturers have been successful,despite the labour costs,has been because of which agreement?

The EU has benefited its member nations by providing each of the following EXCEPT:

Direct investment in international marketing means:

Which factors should a company consider in order to do a thorough cross-cultural analysis?

TravelEx,which is located at all of the country's major airports,routinely exchanges money from currency to another using a(n):

Japan's sophisticated consumers expect quality in their TVs and radios,thereby making Japan's producers,such as Sony,Sanyo,Matsushita,and Hitachi,some of the world leaders in the electronics industry.This is an example of ________ in their competitive advantage as a nation.

Customer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services are called _____ consumers.

Briefly describe the European Union (EU).

All of the following would be reasons against using a social media service such as 'Vine' in India except

Figure: 7-6 -According to Figure 7-6,cell "A" refers to which type of product and promotion strategy?

Figure: 7-6 -According to Figure 7-6,cell "D" refers to which type of product and promotion strategy?

Which of the following statements accurately describes the global perspective on world trade?

Thirteen to nineteen-year-olds in Europe,North and South America,and the industrialized nations of Asia:

Indirect exporting is:

Figure: 7-6 -According to Figure 7-6,cell "C" refers to which type of product and promotion strategy?

Global marketing has and continues to be affected by a growing borderless economic world.List the four trends in the past decade that have significantly influenced the landscape of global marketing and briefly discuss each.

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "B" represents

The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ______________ in the foreign country.

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 7: Reaching Global Markets

One of the reasons why North American automotive manufacturers have been successful,despite the labour costs,has been because of which agreement?

The EU has benefited its member nations by providing each of the following EXCEPT:

Direct investment in international marketing means:

Which factors should a company consider in order to do a thorough cross-cultural analysis?

TravelEx,which is located at all of the country's major airports,routinely exchanges money from currency to another using a(n):

Japan's sophisticated consumers expect quality in their TVs and radios,thereby making Japan's producers,such as Sony,Sanyo,Matsushita,and Hitachi,some of the world leaders in the electronics industry.This is an example of ________ in their competitive advantage as a nation.

Customer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services are called _____ consumers.

Briefly describe the European Union (EU).

All of the following would be reasons against using a social media service such as 'Vine' in India except

Figure: 7-6 -According to Figure 7-6,cell "A" refers to which type of product and promotion strategy?

Figure: 7-6 -According to Figure 7-6,cell "D" refers to which type of product and promotion strategy?

Which of the following statements accurately describes the global perspective on world trade?

Thirteen to nineteen-year-olds in Europe,North and South America,and the industrialized nations of Asia:

Indirect exporting is:

Figure: 7-6 -According to Figure 7-6,cell "C" refers to which type of product and promotion strategy?

Global marketing has and continues to be affected by a growing borderless economic world.List the four trends in the past decade that have significantly influenced the landscape of global marketing and briefly discuss each.

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "B" represents

The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ______________ in the foreign country.

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters