Question 1

Licensing is:

Accepted Answer

A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign country and a local firm invest together to create a local business. 
D) having a company handle its own exports directly, without intermediaries. 
A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign country and a local firm invest together to create a local business. 
D) having a company handle its own exports directly, without intermediaries.

Question 2

When Coca-Cola decided to build a bottling plant in Russia,they were engaged in:

Accepted Answer

A) direct investment. 
B) joint venture. 
C) licensing. 
D) local manufacturing. 
A) direct investment. 
B) joint venture. 
C) licensing. 
D) local manufacturing.

Question 3

In Canada,people with golden tans are generally seen as attractive and possibly even well-to-do.However,in other countries,such as the Philippines,suntans are indicative of labourers and even underprivileged people.Accordingly,Canadian businesses should be attentive to a field of study called ___,which examines symbols and their meanings.

Accepted Answer

A) cultural interpretive reasoning 
B) cultural symbolic assignment 
C) semiotics 
D) cultural distinctions 
A) cultural interpretive reasoning 
B) cultural symbolic assignment 
C) semiotics 
D) cultural distinctions

Question 4

Understanding that American consumers do not have an appetite for chicken feet,this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers,often below the local cost.This is a form of:

Accepted Answer

A) competition 
B) monopolistic practice 
C) globalization 
D) dumping 
A) competition 
B) monopolistic practice 
C) globalization 
D) dumping

Question 5

The primary function of the General Agreement on Tariffs and Trade (GATT)has been to limit trade barriers and promote world trade through the:

Accepted Answer

A) establishment of an international Board of Commerce. 
B) explicit assessing of non-tariff trade barriers of services. 
C) reduction of tariffs. 
D) equalization of international quotas on manufactured goods. 
A) establishment of an international Board of Commerce. 
B) explicit assessing of non-tariff trade barriers of services. 
C) reduction of tariffs. 
D) equalization of international quotas on manufactured goods.

Question 6

List the channels of distribution in global marketing.

Accepted Answer

The answer of List the channels of distribution in global...

Question 7

What does the phrase economic infrastructure mean?

Accepted Answer

The answer of What does the phrase economic infrastructure mean?...

Question 8

Figure: 7-2  
-According to Michael Porter's diamond in Figure 7-2,quadrant "C" represents

Accepted Answer

A) factor conditions. 
B) related and supporting industries. 
C) demand conditions. 
D) managerial conditions. 
A) factor conditions. 
B) related and supporting industries. 
C) demand conditions. 
D) managerial conditions.

Question 9

A country is directly affected by numerous factors including the government's orientation toward foreign companies and trade with other countries.This factor,known as __________ can drastically affect external investment to the country.

Accepted Answer

A) culture 
B) political stability 
C) income 
D) psychographics 
A) culture 
B) political stability 
C) income 
D) psychographics

Question 10

Which of the following is an example of related and supporting industries?

Accepted Answer

A) media exposure of products 
B) existence of supplier clusters 
C) sophistication of consumers 
D) intensity of competition 
A) media exposure of products 
B) existence of supplier clusters 
C) sophistication of consumers 
D) intensity of competition

Question 11

IBM's first Japanese translation of its "Solutions for a small planet" advertising message yielded "Answers that make people smaller." Through the process of _______,this error was caught and corrected.

Accepted Answer

A) back talk 
B) back translation 
C) double talk 
D) double dipping 
A) back talk 
B) back translation 
C) double talk 
D) double dipping

Question 12

Which of the following is a disadvantage associated with licensing?

Accepted Answer

A) lower wages and prices 
B) creates its own competition 
C) increase of profit potential 
D) complete control of the product 
A) lower wages and prices 
B) creates its own competition 
C) increase of profit potential 
D) complete control of the product

Question 13

Figure: 7-6  
-According to Figure 7-6,cell "B" refers to which type of product and promotion strategy?

Accepted Answer

A) Product extension strategy 
B) Communication adaptation strategy 
C) Product adaptation strategy 
D) Dual adaptation strategy 
A) Product extension strategy 
B) Communication adaptation strategy 
C) Product adaptation strategy 
D) Dual adaptation strategy

Question 14

Which of the factors below has played a key role in increasing Canadian exports to global markets:

Accepted Answer

A) increased free trade 
B) higher tariffs 
C) increased political turmoil 
D) currency instability 
A) increased free trade 
B) higher tariffs 
C) increased political turmoil 
D) currency instability

Question 15

Personally or socially preferable modes of conduct or states of existence that are enduring are called:

Accepted Answer

A) customs. 
B) ethics. 
C) values. 
D) culture. 
A) customs. 
B) ethics. 
C) values. 
D) culture.

Question 16

Figure: 7-2  
-According to Michael Porter's diamond in Figure 7-2,quadrant "D" represents

Accepted Answer

A) factor conditions. 
B) related and supporting industries. 
C) demand conditions. 
D) managerial conditions. 
A) factor conditions. 
B) related and supporting industries. 
C) demand conditions. 
D) managerial conditions.

Question 17

When Pepsi-Co recognized there was a need for take-home bottled-water dispensing service in India,where none existed before,they proceeded to undertake a

Accepted Answer

A) product extension 
B) product customization 
C) product adaptation 
D) product invention 
A) product extension 
B) product customization 
C) product adaptation 
D) product invention

Question 18

All of the following are suitable reasons why Target entered Canada except:

Accepted Answer

A) adoption of NAFTA by Canada and the USA 
B) large Canadian market potential 
C) understanding that numerous Canadians cross-border shop at Target stores 
D) declining customer satisfaction in the USA 
A) adoption of NAFTA by Canada and the USA 
B) large Canadian market potential 
C) understanding that numerous Canadians cross-border shop at Target stores 
D) declining customer satisfaction in the USA

Question 19

Which of the following statements about the emergence of a networked global marketspace is true?

Accepted Answer

A) The chief advantage of the global marketspace over the traditional bricks-and-mortar stores for customers is the ability to shop anywhere, at any time, and at the lower cost. 
B) More business-to-consumer marketing is done on the Internet than business-to-business marketing. 
C) The most active participants in the networked global marketspace are companies in developing nations. 
D) All business in the networked global marketspace is conducted in English. 
A) The chief advantage of the global marketspace over the traditional bricks-and-mortar stores for customers is the ability to shop anywhere, at any time, and at the lower cost. 
B) More business-to-consumer marketing is done on the Internet than business-to-business marketing. 
C) The most active participants in the networked global marketspace are companies in developing nations. 
D) All business in the networked global marketspace is conducted in English.

Question 20

Which of the following statements best describes the recent relationship between the imports into Canada and the exports from Canada?

Accepted Answer

A) No accurate data has been available on trade imports and exports. 
B) The volume of imports and exports has consistently decreased. 
C) Imports into Canada and exports have been about equal, indicating balanced trade. 
D) Exports have exceeded imports, indicating a continuing trade surplus. 
A) No accurate data has been available on trade imports and exports. 
B) The volume of imports and exports has consistently decreased. 
C) Imports into Canada and exports have been about equal, indicating balanced trade. 
D) Exports have exceeded imports, indicating a continuing trade surplus.

Licensing is:

When Coca-Cola decided to build a bottling plant in Russia,they were engaged in:

Understanding that American consumers do not have an appetite for chicken feet,this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers,often below the local cost.This is a form of:

The primary function of the General Agreement on Tariffs and Trade (GATT)has been to limit trade barriers and promote world trade through the:

List the channels of distribution in global marketing.

What does the phrase economic infrastructure mean?

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "C" represents

A country is directly affected by numerous factors including the government's orientation toward foreign companies and trade with other countries.This factor,known as __________ can drastically affect external investment to the country.

Which of the following is an example of related and supporting industries?

IBM's first Japanese translation of its "Solutions for a small planet" advertising message yielded "Answers that make people smaller." Through the process of _______,this error was caught and corrected.

Which of the following is a disadvantage associated with licensing?

Figure: 7-6 -According to Figure 7-6,cell "B" refers to which type of product and promotion strategy?

Which of the factors below has played a key role in increasing Canadian exports to global markets:

Personally or socially preferable modes of conduct or states of existence that are enduring are called:

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "D" represents

When Pepsi-Co recognized there was a need for take-home bottled-water dispensing service in India,where none existed before,they proceeded to undertake a

All of the following are suitable reasons why Target entered Canada except:

Which of the following statements about the emergence of a networked global marketspace is true?

Which of the following statements best describes the recent relationship between the imports into Canada and the exports from Canada?

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 7: Reaching Global Markets

Licensing is:

When Coca-Cola decided to build a bottling plant in Russia,they were engaged in:

Understanding that American consumers do not have an appetite for chicken feet,this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers,often below the local cost.This is a form of:

The primary function of the General Agreement on Tariffs and Trade (GATT)has been to limit trade barriers and promote world trade through the:

List the channels of distribution in global marketing.

What does the phrase economic infrastructure mean?

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "C" represents

A country is directly affected by numerous factors including the government's orientation toward foreign companies and trade with other countries.This factor,known as __________ can drastically affect external investment to the country.

Which of the following is an example of related and supporting industries?

IBM's first Japanese translation of its "Solutions for a small planet" advertising message yielded "Answers that make people smaller." Through the process of _______,this error was caught and corrected.

Which of the following is a disadvantage associated with licensing?

Figure: 7-6 -According to Figure 7-6,cell "B" refers to which type of product and promotion strategy?

Which of the factors below has played a key role in increasing Canadian exports to global markets:

Personally or socially preferable modes of conduct or states of existence that are enduring are called:

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "D" represents

When Pepsi-Co recognized there was a need for take-home bottled-water dispensing service in India,where none existed before,they proceeded to undertake a

All of the following are suitable reasons why Target entered Canada except:

Which of the following statements about the emergence of a networked global marketspace is true?

Which of the following statements best describes the recent relationship between the imports into Canada and the exports from Canada?

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters