Exam 7: Reaching Global Markets

The restriction on the importing of garments made in Cambodia into the U.S.is lower for those manufacturers that allow their factories to be monitored by the International Labor Organization (ILO).These restrictions are examples of:

It is important to recognize the meaning of different numbers in different countries.For example,in North American BMW is planning on launching a new '4' series luxury sedan,but in Japan,the company is launching a 'D' version of the same luxury sedan.It is a safe assumption that the number '4' is considered a negative _____________ in Japan.

A nation's ability to turn its natural resources,education,and infrastructure into a competitive advantage is reflected in:

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "A" represents

There are more than 150 WTO member countries,including Canada,accounting for more than _______ percent of world trade.

Capital Radio PLC,the United Kingdom's biggest commercial radio firm recently announced that it would cooperate with Walt Disney Co.to create a radio network for children under the age of 16.The company will broadcast to a potential audience of 25 million under the name Capital Disney.This new radio network will be created as the result of:

Chrysler Corporation wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over 3,100,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the:

Which one of the following is an incorrect statement as it relates to protectionism:

When a Canadian airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries,it is called:

Standards for registration and certification of a manufacturer's quality management and quality assurance system are _____ standards.

According to Michael Porter's diamond of national competitive advantage,both the number and sophistication of domestic customers for an industry's product are examples of:

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then Tricon has opened 6,000 KFC restaurants abroad.It has 158 in Indonesia and more than 500 restaurants in China.All are locally owned,and the owner pays a fee to Tricon.Tricon is engaged in:

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use ____,whereby you have someone to translate your literature from American English to French,and then have someone else in France to translate French to American English.

What are the 5 critical axioms of creating an effective global social media strategy,and provide an example of each.

To encourage local production of corn by Canadian farmers,the Canadian government limits the amount of corn that can be shipped in from the United States.As such,Canada is imposing a ______ on corn.

Which one of the following countries has the federal government's Team Canada Inc.network identified as good targets for Canadian companies seeking global growth?

Figure: 7-6 -According to Figure 7-6,cell "E" refers to which type of product and promotion strategy?

Although there are many factors contributing to the success of major global marketers,a common theme seems to be that they:

The European Union (EU)bans the importation of hormone-fed U.S.beef and bioengineered corn and soybeans on safety grounds although Americans eat this food every day.This ban encourages consumers in the EU to buy domestic beef and products made from domestically produced corn and soybeans.This ban is an example of:

The world's largest manufacturer of peppermint candy canes was in Albany,Georgia,until it could no longer afford to buy the sugar needed for its operation.It moved its manufacturing business to Mexico where there are no restrictions (as existed in the U.S.)on the amount of sugar that can be brought into the nation.The movement of this U.S.business to Mexico was caused by a(n)_____ established by the U.S.government.