Question 1

Products sell well when their attributes match consumer needs.

Accepted Answer

A) True 
 B)False

Question 2

The more fragmented the retail system,the more expensive it is for a firm to make contact with each individual retailer.

Accepted Answer

A) True 
 B)False

Question 3

When a company emphasizes personal selling,the company is probably using a push strategy.

Accepted Answer

A) True 
 B)False

Question 4

____ refers to the expertise,competencies,and skills of established retailers in a nation,and their ability to sell and support the products of international businesses.

Accepted Answer

A)  Channel exclusivity 
B)  Channel knowledge 
C)  Channel quality 
D)  Channel skill 
A)  Channel exclusivity 
B)  Channel knowledge 
C)  Channel quality 
D)  Channel skill

Question 5

The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix,thereby maximizing sales to that segment.

Accepted Answer

A) True 
 B)False

Question 6

Countries with fragmented retail systems tend to have long channels of distribution.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about the choice of distribution strategy is true?

Accepted Answer

A)  The longer a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
B)  If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed, other things being equal, the firm would prefer to use a longer channel. 
C)  The shorter a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
D)  An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated. 
A)  The longer a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
B)  If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed, other things being equal, the firm would prefer to use a longer channel. 
C)  The shorter a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
D)  An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated.

Question 8

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

Accepted Answer

A) True 
 B)False

Question 9

With a concentrated retail sector:

Accepted Answer

A)  a relatively large sales force is required. 
B)  the orders generated from each sales call can be large. 
C)  there are long channels of distribution. 
D)  it is expensive for the firm to make contact with each individual retailer. 
A)  a relatively large sales force is required. 
B)  the orders generated from each sales call can be large. 
C)  there are long channels of distribution. 
D)  it is expensive for the firm to make contact with each individual retailer.

Question 10

The means a firm chooses for delivering the product to the consumer is its ____.

Accepted Answer

A)  communication strategy 
B)  segmentation strategy 
C)  product attributes 
D)  distribution strategy 
A)  communication strategy 
B)  segmentation strategy 
C)  product attributes 
D)  distribution strategy

Question 11

Concentrated retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.

Accepted Answer

A) True 
 B)False

Question 12

The probability of effective communications is reduced by:

Accepted Answer

A)  noise. 
B)  location effects. 
C)  country of origin effects. 
D)  source effects. 
A)  noise. 
B)  location effects. 
C)  country of origin effects. 
D)  source effects.

Question 13

Research has long maintained that a major factor of success for new products is the closeness of the relationship between:

Accepted Answer

A)  finance and marketing. 
B)  marketing and R&D. 
C)  finance and materials management. 
D)  finance and R&D. 
A)  finance and marketing. 
B)  marketing and R&D. 
C)  finance and materials management. 
D)  finance and R&D.

Question 14

In a country where competition is limited,____.

Accepted Answer

A)  prices will be low. 
B)  there will be low elasticity of demand. 
C)  prices will be high. 
D)  consumers' bargaining power rises. 
A)  prices will be low. 
B)  there will be low elasticity of demand. 
C)  prices will be high. 
D)  consumers' bargaining power rises.

Question 15

Which of the following statements is true?

Accepted Answer

A)  Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy. 
B)  Mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market. 
C)  Direct selling may be the only way to reach consumers in poor nations with low literacy levels. 
D)  Firms that sell industrial products or other complex products favor a pull strategy. 
A)  Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy. 
B)  Mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market. 
C)  Direct selling may be the only way to reach consumers in poor nations with low literacy levels. 
D)  Firms that sell industrial products or other complex products favor a pull strategy.

Question 16

Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

Accepted Answer

A) True 
 B)False

Question 17

The entry of large discount superstores such as Tesco and Carrefour have shortened channel length in some countries.

Accepted Answer

A) True 
 B)False

Question 18

The set of choices the firm offers to its targeted markets is known as the marketing mix.

Accepted Answer

A) True 
 B)False

Question 19

To overcome cultural barriers,companies should:

Accepted Answer

A)  develop products specifically for each market. 
B)  focus on universal needs. 
C)  focus only on international market segments. 
D)  develop cross-cultural literacy. 
A)  develop products specifically for each market. 
B)  focus on universal needs. 
C)  focus only on international market segments. 
D)  develop cross-cultural literacy.

Products sell well when their attributes match consumer needs.

The more fragmented the retail system,the more expensive it is for a firm to make contact with each individual retailer.

When a company emphasizes personal selling,the company is probably using a push strategy.

____ refers to the expertise,competencies,and skills of established retailers in a nation,and their ability to sell and support the products of international businesses.

The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix,thereby maximizing sales to that segment.

Countries with fragmented retail systems tend to have long channels of distribution.

Which of the following statements about the choice of distribution strategy is true?

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

With a concentrated retail sector:

The means a firm chooses for delivering the product to the consumer is its ____.

Concentrated retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.

The probability of effective communications is reduced by:

Research has long maintained that a major factor of success for new products is the closeness of the relationship between:

In a country where competition is limited,____.

Which of the following statements is true?

Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

The entry of large discount superstores such as Tesco and Carrefour have shortened channel length in some countries.

The set of choices the firm offers to its targeted markets is known as the marketing mix.

To overcome cultural barriers,companies should:

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and Rd

Products sell well when their attributes match consumer needs.

The more fragmented the retail system,the more expensive it is for a firm to make contact with each individual retailer.

When a company emphasizes personal selling,the company is probably using a push strategy.

____ refers to the expertise,competencies,and skills of established retailers in a nation,and their ability to sell and support the products of international businesses.

The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix,thereby maximizing sales to that segment.

Countries with fragmented retail systems tend to have long channels of distribution.

Which of the following statements about the choice of distribution strategy is true?

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

With a concentrated retail sector:

The means a firm chooses for delivering the product to the consumer is its ____.

Concentrated retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.

The probability of effective communications is reduced by:

Research has long maintained that a major factor of success for new products is the closeness of the relationship between:

In a country where competition is limited,____.

Which of the following statements is true?

Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

The entry of large discount superstores such as Tesco and Carrefour have shortened channel length in some countries.

The set of choices the firm offers to its targeted markets is known as the marketing mix.

To overcome cultural barriers,companies should:

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters