Question 1

Describe an exclusive distribution channel.Consider the implications of channel exclusivity for outside firms.

Accepted Answer

An exclusive distribution channel is one

Question 2

Differences in technical standards constrain the globalization of markets.

Accepted Answer

A) True 
 B)False

Question 3

One benefit of a shorter channel is that it cuts selling costs when the retail sector is very fragmented.

Accepted Answer

A) True 
 B)False

Question 4

The set of choices the firm offers to its targeted market is known as the ____.

Accepted Answer

A)  marketing mix 
B)  marketing concept 
C)  marketing strategy 
D)  market promotion 
A)  marketing mix 
B)  marketing concept 
C)  marketing strategy 
D)  market promotion

Question 5

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an argument that supports global advertising?

Accepted Answer

A)  Standardized advertising lowers the costs of value creation by spreading the fixed costs of developing the advertisements over many countries. 
B)  Because of concerns about the scarcity of creative talent, some feel that smaller efforts will produce better results than one large effort to develop a campaign. 
C)  Even though there are cultural differences between nations, a single advertising theme that is effective worldwide can be easily developed. 
D)  Standardized advertising may be implemented even in the face of advertising regulations. 
A)  Standardized advertising lowers the costs of value creation by spreading the fixed costs of developing the advertisements over many countries. 
B)  Because of concerns about the scarcity of creative talent, some feel that smaller efforts will produce better results than one large effort to develop a campaign. 
C)  Even though there are cultural differences between nations, a single advertising theme that is effective worldwide can be easily developed. 
D)  Standardized advertising may be implemented even in the face of advertising regulations.

Question 7

If a producer sells through an import agent,a wholesaler,and a retailer,then:

Accepted Answer

A)  a long channel exists. 
B)  the retail system must be concentrated. 
C)  the internet probably plays a big role in the economy. 
D)  there is no channel. 
A)  a long channel exists. 
B)  the retail system must be concentrated. 
C)  the internet probably plays a big role in the economy. 
D)  there is no channel.

Question 8

The extent to which the place of manufacturing influences product evaluations is known as ____.

Accepted Answer

A)  source effects. 
B)  country of origin effects. 
C)  noise effects. 
D)  location effects. 
A)  source effects. 
B)  country of origin effects. 
C)  noise effects. 
D)  location effects.

Question 9

The marketing mix is comprised of product attributes,distribution strategy,communication strategy,and pricing strategy.

Accepted Answer

A) True 
 B)False

Question 10

To design the product so that it can be manufactured in a cost-effective manner,the firm needs to build close links between R&D,marketing,and manufacturing.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is an example of a positive source effect?

Accepted Answer

A)  A 3M Post-it note 
B)  A Dell laptop 
C)  An Audi R8 
D)  An Apple iPod 
A)  A 3M Post-it note 
B)  A Dell laptop 
C)  An Audi R8 
D)  An Apple iPod

Question 12

Which of the following statements about barrier to international communication is true?

Accepted Answer

A)  Source effects occur when the receiver of the message evaluates the message on the basis of the location of the sender. 
B)  The best way for a firm to overcome cultural barriers is to use local input. 
C)  Source effects and country of origin effects are always negative. 
D)  Noise is extremely high in highly developed countries such as the United States. 
A)  Source effects occur when the receiver of the message evaluates the message on the basis of the location of the sender. 
B)  The best way for a firm to overcome cultural barriers is to use local input. 
C)  Source effects and country of origin effects are always negative. 
D)  Noise is extremely high in highly developed countries such as the United States.

Question 13

The best way for a firm to overcome cultural barriers is to develop cross-cultural literacy.

Accepted Answer

A) True 
 B)False

Question 14

What are the four main differences between distribution systems across countries?

Accepted Answer

The four main differences between distri

Question 15

Which of the following is one of the important factors in determining the elasticity of demand for a product in a given country?

Accepted Answer

A)  Personal selling 
B)  Logistics 
C)  Operating revenue 
D)  Income level 
A)  Personal selling 
B)  Logistics 
C)  Operating revenue 
D)  Income level

Question 16

The increasing pace of technological change has resulted in a dramatic shortening of product life cycles.

Accepted Answer

A) True 
 B)False

Question 17

What is Theodore Levitt's contribution to international business?

Accepted Answer

Theodore Levitt wrote about the globaliz

Question 18

A ____ retail system is one in which there are many retailers,no one of which has a major share of the market.

Accepted Answer

A)  concentrated 
B)  consolidated 
C)  focused 
D)  fragmented 
A)  concentrated 
B)  consolidated 
C)  focused 
D)  fragmented

Question 19

What kind of retail systems do rural India and China have?

Accepted Answer

A)  Fragmented 
B)  Direct 
C)  Indirect 
D)  Concentrated 
A)  Fragmented 
B)  Direct 
C)  Indirect 
D)  Concentrated

Question 20

The way a product is delivered is determined by:

Accepted Answer

A)  the firm's entry strategy. 
B)  the firm's product positioning. 
C)  the target market. 
D)  the market segments. 
A)  the firm's entry strategy. 
B)  the firm's product positioning. 
C)  the target market. 
D)  the market segments.

Describe an exclusive distribution channel.Consider the implications of channel exclusivity for outside firms.

Differences in technical standards constrain the globalization of markets.

One benefit of a shorter channel is that it cuts selling costs when the retail sector is very fragmented.

The set of choices the firm offers to its targeted market is known as the ____.

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries.

Which of the following is an argument that supports global advertising?

If a producer sells through an import agent,a wholesaler,and a retailer,then:

The extent to which the place of manufacturing influences product evaluations is known as ____.

The marketing mix is comprised of product attributes,distribution strategy,communication strategy,and pricing strategy.

To design the product so that it can be manufactured in a cost-effective manner,the firm needs to build close links between R&D,marketing,and manufacturing.

Which of the following is an example of a positive source effect?

Which of the following statements about barrier to international communication is true?

The best way for a firm to overcome cultural barriers is to develop cross-cultural literacy.

What are the four main differences between distribution systems across countries?

Which of the following is one of the important factors in determining the elasticity of demand for a product in a given country?

The increasing pace of technological change has resulted in a dramatic shortening of product life cycles.

What is Theodore Levitt's contribution to international business?

A ____ retail system is one in which there are many retailers,no one of which has a major share of the market.

What kind of retail systems do rural India and China have?

The way a product is delivered is determined by:

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and Rd

Describe an exclusive distribution channel.Consider the implications of channel exclusivity for outside firms.

Differences in technical standards constrain the globalization of markets.

One benefit of a shorter channel is that it cuts selling costs when the retail sector is very fragmented.

The set of choices the firm offers to its targeted market is known as the ____.

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries.

Which of the following is an argument that supports global advertising?

If a producer sells through an import agent,a wholesaler,and a retailer,then:

The extent to which the place of manufacturing influences product evaluations is known as ____.

The marketing mix is comprised of product attributes,distribution strategy,communication strategy,and pricing strategy.

To design the product so that it can be manufactured in a cost-effective manner,the firm needs to build close links between R&D,marketing,and manufacturing.

Which of the following is an example of a positive source effect?

Which of the following statements about barrier to international communication is true?

The best way for a firm to overcome cultural barriers is to develop cross-cultural literacy.

What are the four main differences between distribution systems across countries?

Which of the following is one of the important factors in determining the elasticity of demand for a product in a given country?

The increasing pace of technological change has resulted in a dramatic shortening of product life cycles.

What is Theodore Levitt's contribution to international business?

A ____ retail system is one in which there are many retailers,no one of which has a major share of the market.

What kind of retail systems do rural India and China have?

The way a product is delivered is determined by:

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters