Question 1

Tight cross-functional integration between R&D,production,and marketing maximizes the time to market.

Accepted Answer

A) True 
 B)False

Question 2

The most important aspect of a country's cultural differences,particularly important in foodstuffs and beverages,is the impact of ____.

Accepted Answer

A)  values 
B)  traditions 
C)  norms 
D)  attitudes 
A)  values 
B)  traditions 
C)  norms 
D)  attitudes

Question 3

The "Swiss Made" label has leveraged several watch-making companies (for example,TAG Heuer)for decades now.This is an example of a ____ effect.

Accepted Answer

A)  linguistic 
B)  country of origin 
C)  noise 
D)  cultural 
A)  linguistic 
B)  country of origin 
C)  noise 
D)  cultural

Question 4

A pull strategy should be used when:

Accepted Answer

A)  the firm is selling industrial products. 
B)  the distribution channels are short. 
C)  the distribution channels are long. 
D)  few print or electronic media are available. 
A)  the firm is selling industrial products. 
B)  the distribution channels are short. 
C)  the distribution channels are long. 
D)  few print or electronic media are available.

Question 5

Other things being equal,the rate of new-product development seems to be greater in countries where:

Accepted Answer

A)  less money is spent on basic and applied R&D. 
B)  consumers are affluent. 
C)  underlying demand is weak. 
D)  competition is mild. 
A)  less money is spent on basic and applied R&D. 
B)  consumers are affluent. 
C)  underlying demand is weak. 
D)  competition is mild.

Question 6

The four main differences between distribution systems are retail concentration,channel length,channel exclusivity,and channel quality.

Accepted Answer

A) True 
 B)False

Question 7

Consumers in the most developed countries are typically willing to sacrifice their preferred product attributes for lower prices.

Accepted Answer

A) True 
 B)False

Question 8

In order for price discrimination to be successful:

Accepted Answer

A)  there must be a strong case for arbitrage. 
B)  national markets must be kept separate. 
C)  demand must be very elastic. 
D)  a large change in demand must be triggered by a small change in price. 
A)  there must be a strong case for arbitrage. 
B)  national markets must be kept separate. 
C)  demand must be very elastic. 
D)  a large change in demand must be triggered by a small change in price.

Question 9

Import agents are typically limited to independent trading houses.

Accepted Answer

A) True 
 B)False

Question 10

A country with high car ownership,a large number of households with refrigerators,and a large number of two-income families tend to have:

Accepted Answer

A)  retail division. 
B)  retail dispersion. 
C)  retail concentration. 
D)  retail fragmentation. 
A)  retail division. 
B)  retail dispersion. 
C)  retail concentration. 
D)  retail fragmentation.

Question 11

A channel is considered to be long if the producer sells directly to the consumer.

Accepted Answer

A) True 
 B)False

Question 12

An increase in car ownership,the number of two-income households,and the number of households with a refrigerator have all contributed to the more fragmented retail system found in developed countries.

Accepted Answer

A) True 
 B)False

Question 13

A firm may be prevented from using standardized advertising because of advertising regulations.

Accepted Answer

A) True 
 B)False

Question 14

____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Accepted Answer

A)  Multipoint 
B)  Value-based 
C)  Experience curve 
D)  Predatory 
A)  Multipoint 
B)  Value-based 
C)  Experience curve 
D)  Predatory

Question 15

Which of the following statements about retail systems is true?

Accepted Answer

A)  One factor contributing to greater retail concentration is an increase in car ownership. 
B)  The number of households with refrigerators leads to lesser retail concentration in developed countries. 
C)  There is a tendency for greater retail concentration in many developing countries. 
D)  Retail systems are very fragmented in developed countries. 
A)  One factor contributing to greater retail concentration is an increase in car ownership. 
B)  The number of households with refrigerators leads to lesser retail concentration in developed countries. 
C)  There is a tendency for greater retail concentration in many developing countries. 
D)  Retail systems are very fragmented in developed countries.

Question 16

According to Levitt,which of the following statements is true?

Accepted Answer

A)  Technology drives the world toward a converging commonalty. 
B)  There are accustomed differences in national preferences. 
C)  The multinational corporation operates in a number of countries at low relative costs. 
D)  The global corporation operates with resolute consistency at high relative costs. 
A)  Technology drives the world toward a converging commonalty. 
B)  There are accustomed differences in national preferences. 
C)  The multinational corporation operates in a number of countries at low relative costs. 
D)  The global corporation operates with resolute consistency at high relative costs.

Question 17

The ____ industry is often thought of as one in which global standardization of the marketing mix is the norm.

Accepted Answer

A)  financial services 
B)  IT 
C)  telecommunication 
D)  manufacturing 
A)  financial services 
B)  IT 
C)  telecommunication 
D)  manufacturing

Question 18

When a channel is exclusive:

Accepted Answer

A)  the firm sells and distributes only high-end products. 
B)  it is controlled by market leaders or by firms who have a niche market. 
C)  the firm's products are focused only on the elite, upper class customers. 
D)  it is often difficult for a new firm to get access to shelf space in supermarkets. 
A)  the firm sells and distributes only high-end products. 
B)  it is controlled by market leaders or by firms who have a niche market. 
C)  the firm's products are focused only on the elite, upper class customers. 
D)  it is often difficult for a new firm to get access to shelf space in supermarkets.

Question 19

Which of the following is one of the four elements that constitute a firm's marketing mix?

Accepted Answer

A)  Inventory accounting 
B)  Product reengineering 
C)  Reverse engineering 
D)  Distribution strategy 
A)  Inventory accounting 
B)  Product reengineering 
C)  Reverse engineering 
D)  Distribution strategy

Question 20

What are the two main issues that managers must be aware of when considering market segmentation in foreign countries?

Accepted Answer

There are two key issues that managers m

Tight cross-functional integration between R&D,production,and marketing maximizes the time to market.

The most important aspect of a country's cultural differences,particularly important in foodstuffs and beverages,is the impact of ____.

The "Swiss Made" label has leveraged several watch-making companies (for example,TAG Heuer)for decades now.This is an example of a ____ effect.

A pull strategy should be used when:

Other things being equal,the rate of new-product development seems to be greater in countries where:

The four main differences between distribution systems are retail concentration,channel length,channel exclusivity,and channel quality.

Consumers in the most developed countries are typically willing to sacrifice their preferred product attributes for lower prices.

In order for price discrimination to be successful:

Import agents are typically limited to independent trading houses.

A country with high car ownership,a large number of households with refrigerators,and a large number of two-income families tend to have:

A channel is considered to be long if the producer sells directly to the consumer.

An increase in car ownership,the number of two-income households,and the number of households with a refrigerator have all contributed to the more fragmented retail system found in developed countries.

A firm may be prevented from using standardized advertising because of advertising regulations.

____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Which of the following statements about retail systems is true?

According to Levitt,which of the following statements is true?

The ____ industry is often thought of as one in which global standardization of the marketing mix is the norm.

When a channel is exclusive:

Which of the following is one of the four elements that constitute a firm's marketing mix?

What are the two main issues that managers must be aware of when considering market segmentation in foreign countries?

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and Rd

Tight cross-functional integration between R&D,production,and marketing maximizes the time to market.

The most important aspect of a country's cultural differences,particularly important in foodstuffs and beverages,is the impact of ____.

The "Swiss Made" label has leveraged several watch-making companies (for example,TAG Heuer)for decades now.This is an example of a ____ effect.

A pull strategy should be used when:

Other things being equal,the rate of new-product development seems to be greater in countries where:

The four main differences between distribution systems are retail concentration,channel length,channel exclusivity,and channel quality.

Consumers in the most developed countries are typically willing to sacrifice their preferred product attributes for lower prices.

In order for price discrimination to be successful:

Import agents are typically limited to independent trading houses.

A country with high car ownership,a large number of households with refrigerators,and a large number of two-income families tend to have:

A channel is considered to be long if the producer sells directly to the consumer.

An increase in car ownership,the number of two-income households,and the number of households with a refrigerator have all contributed to the more fragmented retail system found in developed countries.

A firm may be prevented from using standardized advertising because of advertising regulations.

____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Which of the following statements about retail systems is true?

According to Levitt,which of the following statements is true?

The ____ industry is often thought of as one in which global standardization of the marketing mix is the norm.

When a channel is exclusive:

Which of the following is one of the four elements that constitute a firm's marketing mix?

What are the two main issues that managers must be aware of when considering market segmentation in foreign countries?

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters