Question 1

Marketers typically measure product mixes according to width,length,and depth.

Accepted Answer

A) True 
 B)False

Question 2

Doug is a business analyst for a leading manufacturer of sports shoes.A careful analysis of market conditions reveals that there is actually an excess supply in the market for sprinting shoes.Doug infers that the sprinting shoes are in the _____ stage of the product lifecycle.

Accepted Answer

A)  introductory 
B)  growth 
C)  maturity 
D)  disseminative 
A)  introductory 
B)  growth 
C)  maturity 
D)  disseminative

Question 3

Tina is a customer service representative for an Internet service provider.While dealing with elderly customers,Tina takes extra time and effort in explaining to them how to access the Internet,check mails and browse.She understands their point of view,and realizes that they may need more explanation than the tech-savvy,younger generation.By doing so,which of the following variables of service quality is being demonstrated by Tina?

Accepted Answer

A)  Associability 
B)  Tangibles 
C)  Empathy 
D)  Substitutability 
A)  Associability 
B)  Tangibles 
C)  Empathy 
D)  Substitutability

Question 4

Which of the following products would generally be considered as a staple?

Accepted Answer

A)  Lawn mower 
B)  Laptop 
C)  Dishwashing liquid 
D)  Luxury perfume 
A)  Lawn mower 
B)  Laptop 
C)  Dishwashing liquid 
D)  Luxury perfume

Question 5

Define line extension.Give examples

Accepted Answer

Line extension refers to development of

Question 6

Why is marketing perceived as a significant activity by most service firms?

Accepted Answer

Most service firms emphasize marketing a

Question 7

Internal analysis in the benchmarking process establishes a baseline for comparison.

Accepted Answer

A) True 
 B)False

Question 8

Sam works for a small IT management company.He is responsible for replenishing the supply of office stationery.Every week he makes an inventory of the required items and gets them.Using the business products classification system,which of the following is most likely to be true of Sam's purchases?

Accepted Answer

A)  Sam's purchases are influenced solely by the quality of the products. 
B)  Sam plans extensively for his purchases. 
C)  Sam's purchases tend to be infrequent. 
D)  Sam's purchases are highly influenced by the prices of the products. 
A)  Sam's purchases are influenced solely by the quality of the products. 
B)  Sam plans extensively for his purchases. 
C)  Sam's purchases tend to be infrequent. 
D)  Sam's purchases are highly influenced by the prices of the products.

Question 9

Discuss the characteristics of shopping products.Do marketers essentially use the same approach to market all shopping products?

Accepted Answer

Shopping products are products that cons

Question 10

Specialty products are:

Accepted Answer

A)  products marketed to consumers who may not yet recognize a need for them. 
B)  products with unique characteristics that cause buyers to prize those brands. 
C)  products bought in response to unexpected and urgent needs. 
D)  products purchased on the spur of the moment. 
A)  products marketed to consumers who may not yet recognize a need for them. 
B)  products with unique characteristics that cause buyers to prize those brands. 
C)  products bought in response to unexpected and urgent needs. 
D)  products purchased on the spur of the moment.

Question 11

A product line is a series of related products offered by one company.

Accepted Answer

A) True 
 B)False

Question 12

Finished business products of one producer that become part of the final products of another producer are called _____.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 13

What are the different ways in which firms can extend a product's lifecycle? Explain any one of them.

Accepted Answer

Firms can try to extend each stage of th

Question 14

What are the three categories of convenience products? Give examples for each type.

Accepted Answer

The three categories of convenience prod

Question 15

Financial Services Inc.had call centers in Malaysia where employees worked in shifts to cater to American customers at all times.However,after receiving persistent complaints about unsatisfactory service quality and increasing inefficiency,the organization decided to shift the call centers to the United States again.This is an example of:

Accepted Answer

A)  outsourcing. 
B)  onshoring. 
C)  backshoring. 
D)  homeshoring. 
A)  outsourcing. 
B)  onshoring. 
C)  backshoring. 
D)  homeshoring.

Question 16

Shopping products are:

Accepted Answer

A)  products that consumers purchase after comparing competing offers. 
B)  products with unique characteristics that cause buyers to prize those brands. 
C)  products bought in response to unexpected and urgent needs. 
D)  products purchased on the spur of the moment. 
A)  products that consumers purchase after comparing competing offers. 
B)  products with unique characteristics that cause buyers to prize those brands. 
C)  products bought in response to unexpected and urgent needs. 
D)  products purchased on the spur of the moment.

Question 17

Fad cycles are examples of traditional product lifecycles.

Accepted Answer

A) True 
 B)False

Question 18

Christopher who is a hair stylist owns Curlz,the best salon in Los Angeles.The clients swear by Christopher,and brides and bridesmaids flock for him for all weddings in LA.Christopher's name has become synonymous with the service at Curlz.Which of the following characteristics of services best explains this association?

Accepted Answer

A)  Companies cannot easily standardize services. 
B)  Service standards show wide variations. 
C)  Services are inseparable from the service providers. 
D)  Services are perishable and intangible. 
A)  Companies cannot easily standardize services. 
B)  Service standards show wide variations. 
C)  Services are inseparable from the service providers. 
D)  Services are perishable and intangible.

Question 19

Which of the following is most likely to be categorized as a consumer product as well as a business product?

Accepted Answer

A)  Natural gas 
B)  Iron ore 
C)  Concrete mixers 
D)  Agriculture produce 
A)  Natural gas 
B)  Iron ore 
C)  Concrete mixers 
D)  Agriculture produce

Question 20

In the case of shopping products,a store's name and reputation have considerable influence on people's buying behavior.

Accepted Answer

A) True 
 B)False

Marketers typically measure product mixes according to width,length,and depth.

Doug is a business analyst for a leading manufacturer of sports shoes.A careful analysis of market conditions reveals that there is actually an excess supply in the market for sprinting shoes.Doug infers that the sprinting shoes are in the _____ stage of the product lifecycle.

Which of the following products would generally be considered as a staple?

Define line extension.Give examples

Why is marketing perceived as a significant activity by most service firms?

Internal analysis in the benchmarking process establishes a baseline for comparison.

Sam works for a small IT management company.He is responsible for replenishing the supply of office stationery.Every week he makes an inventory of the required items and gets them.Using the business products classification system,which of the following is most likely to be true of Sam's purchases?

Discuss the characteristics of shopping products.Do marketers essentially use the same approach to market all shopping products?

Specialty products are:

A product line is a series of related products offered by one company.

Finished business products of one producer that become part of the final products of another producer are called _____.

What are the different ways in which firms can extend a product's lifecycle? Explain any one of them.

What are the three categories of convenience products? Give examples for each type.

Shopping products are:

Fad cycles are examples of traditional product lifecycles.

Which of the following is most likely to be categorized as a consumer product as well as a business product?

In the case of shopping products,a store's name and reputation have considerable influence on people's buying behavior.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 12: Product and Service Strategies

Marketers typically measure product mixes according to width,length,and depth.

Doug is a business analyst for a leading manufacturer of sports shoes.A careful analysis of market conditions reveals that there is actually an excess supply in the market for sprinting shoes.Doug infers that the sprinting shoes are in the _____ stage of the product lifecycle.

Which of the following products would generally be considered as a staple?

Define line extension.Give examples

Why is marketing perceived as a significant activity by most service firms?

Internal analysis in the benchmarking process establishes a baseline for comparison.

Sam works for a small IT management company.He is responsible for replenishing the supply of office stationery.Every week he makes an inventory of the required items and gets them.Using the business products classification system,which of the following is most likely to be true of Sam's purchases?

Discuss the characteristics of shopping products.Do marketers essentially use the same approach to market all shopping products?

Specialty products are:

A product line is a series of related products offered by one company.

Finished business products of one producer that become part of the final products of another producer are called _____.

What are the different ways in which firms can extend a product's lifecycle? Explain any one of them.

What are the three categories of convenience products? Give examples for each type.

Shopping products are:

Fad cycles are examples of traditional product lifecycles.

Which of the following is most likely to be categorized as a consumer product as well as a business product?

In the case of shopping products,a store's name and reputation have considerable influence on people's buying behavior.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters