Question 1

Homeshoring is the practice of hiring workers to do jobs from home.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following can be classified as an accessory equipment?

Accepted Answer

A)  Natural gas pipelines 
B)  Bottling units 
C)  Desktop computers 
D)  Printer cartridges 
A)  Natural gas pipelines 
B)  Bottling units 
C)  Desktop computers 
D)  Printer cartridges

Question 3

Intangible tasks that satisfy the needs of consumer and business users are called _____.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 4

Procter & Gamble manufactures laundry detergents under the brand names of Tide,Cheer,and Gain.These brands represent the width of the product mix that Procter & Gamble offers.

Accepted Answer

A) True 
 B)False

Question 5

A series of related products offered by one company is called a(n)_____.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 6

Which of the following is true of the practice of homeshoring?

Accepted Answer

A)  It reduces a company's spending on health care. 
B)  It increases a company's spending on supplies. 
C)  It increases the amount of energy consumed by the company. 
D)  It increases a company's impact on the environment. 
A)  It reduces a company's spending on health care. 
B)  It increases a company's spending on supplies. 
C)  It increases the amount of energy consumed by the company. 
D)  It increases a company's impact on the environment.

Question 7

The assortment of product lines and individual product offerings a company sells is called its product _____.

Accepted Answer

A)  mix 
B)  cluster 
C)  pack 
D)  bunch 
A)  mix 
B)  cluster 
C)  pack 
D)  bunch

Question 8

Product lifecycles can stretch indefinitely as a result of decisions designed to increase the frequency of use by current customers; increase the number of users for the product or change package sizes,labels,or product quality.

Accepted Answer

A) True 
 B)False

Question 9

Using the consumer products classification system,which of the following is true of the marketing mix factors for a specialty product?

Accepted Answer

A)  It generally has low price. 
B)  The seller's image is unimportant. 
C)  Its number of sales outlets tends to be very high. 
D)  It relies on personal selling by producers. 
A)  It generally has low price. 
B)  The seller's image is unimportant. 
C)  Its number of sales outlets tends to be very high. 
D)  It relies on personal selling by producers.

Question 10

The purchaser of a shopping product lacks complete information prior to the buying trip and gathers information during the buying process.

Accepted Answer

A) True 
 B)False

Question 11

Marketers think in terms of a product as a compilation of package design and labeling,brand name,price,availability,warranty,reputation,image,and customer service activities that add value for the customer.

Accepted Answer

A) True 
 B)False

Question 12

Marketers classify goods and services by considering the purchase patterns of the majority of buyers.

Accepted Answer

A) True 
 B)False

Question 13

Providers can maintain inventories of their services.

Accepted Answer

A) True 
 B)False

Question 14

When Sara developed a headache due to stress just before an important sales presentation,she quickly bought an aspirin from a nearby pharmacy.This is an example of buying a(n)_____.

Accepted Answer

A)  shopping product 
B)  emergency good 
C)  staple 
D)  impulse good 
A)  shopping product 
B)  emergency good 
C)  staple 
D)  impulse good

Question 15

Milk is an example of a convenience product.

Accepted Answer

A) True 
 B)False

Question 16

A company limits its growth potential when it concentrates on a single product,even though the company may have started that way.

Accepted Answer

A) True 
 B)False

Question 17

Managers are responsible for communicating the goals of total quality management to all staff members.

Accepted Answer

A) True 
 B)False

Question 18

One way to distinguish goods from services is that services are inseparable from their service providers.

Accepted Answer

A) True 
 B)False

Question 19

The classification system for business products emphasizes customer buying behavior rather than product uses.

Accepted Answer

A) True 
 B)False

Question 20

Discuss the problems posed by the application of the three-way classification system of convenience,shopping,and specialty goods and services.

Accepted Answer

The three-way classification system pose

Exam 12: Product and Service Strategies

Homeshoring is the practice of hiring workers to do jobs from home.

Which of the following can be classified as an accessory equipment?

Intangible tasks that satisfy the needs of consumer and business users are called _____.

Procter & Gamble manufactures laundry detergents under the brand names of Tide,Cheer,and Gain.These brands represent the width of the product mix that Procter & Gamble offers.

A series of related products offered by one company is called a(n)_____.

Which of the following is true of the practice of homeshoring?

The assortment of product lines and individual product offerings a company sells is called its product _____.

Product lifecycles can stretch indefinitely as a result of decisions designed to increase the frequency of use by current customers; increase the number of users for the product or change package sizes,labels,or product quality.

Using the consumer products classification system,which of the following is true of the marketing mix factors for a specialty product?

The purchaser of a shopping product lacks complete information prior to the buying trip and gathers information during the buying process.

Marketers think in terms of a product as a compilation of package design and labeling,brand name,price,availability,warranty,reputation,image,and customer service activities that add value for the customer.

Marketers classify goods and services by considering the purchase patterns of the majority of buyers.

Providers can maintain inventories of their services.

When Sara developed a headache due to stress just before an important sales presentation,she quickly bought an aspirin from a nearby pharmacy.This is an example of buying a(n)_____.

Milk is an example of a convenience product.

A company limits its growth potential when it concentrates on a single product,even though the company may have started that way.

Managers are responsible for communicating the goals of total quality management to all staff members.

One way to distinguish goods from services is that services are inseparable from their service providers.

The classification system for business products emphasizes customer buying behavior rather than product uses.

Discuss the problems posed by the application of the three-way classification system of convenience,shopping,and specialty goods and services.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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