Exam 12: Product and Service Strategies

Motels and luxury hotels cater to the same want satisfaction-a place to stay.However,their respective guests have considerably different expectations of service.Which of the following characteristics of services best represents these different expectations in service?

An Automated Teller Machine (ATM)is an example of a convenience service.

Richard generally frequented Brewz,a coffeehouse chain,when he was in Florida.However,when his company shifted him to China,he found that the Brewz in Shanghai does not offer the same quality service as their coffee houses in Florida.Which of the following best explains this differential perception in service quality?

Services are intangible products.

A product that contributes directly or indirectly to the output of other products for resale is also known as a(n)_____ product.

Which of the following products is most likely to be promoted through advertisements rather than through personal selling?

Product strategies are essentially the same for consumer and business markets.

Sound systems,batteries,and tires that are included in the manufacturing of a car are examples of:

Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world-class performance is referred to as _____.

The seller's image is very important for those marketers who sell convenience products.

Define homeshoring.What are its advantages? Give some examples of U.S.companies that practices homeshoring.

When a manufacturer of vinegar,ordinarily used as a food ingredient,promotes its use as a metal cleaner,the manufacturer is attempting to extend the product's lifecycle by changing its package.

During the growth stage of the product lifecycle,available supplies exceed industry demand for the first time.

In the maturity stage,heavy promotional outlays emphasize any differences still separating competing products,and brand competition intensifies.

Using the consumer products classification system,which of the following is most likely to be true of the consumer factors for convenience products?

Shopping products typically cost less than convenience purchases.

_____ are major capital investments in the B2B market.

Define consumer products (B2C)and business products (B2B).Explain the different types of consumer products.Give an example of each from your recent purchasing activities.

In the context of the business products classification system,which of the following group of products is typically promoted through advertisements rather than through personal selling?

Products with unique characteristics that cause buyers to prize those particular brands are called _____.