Question 1

Define service quality.Describe its five variables.

Accepted Answer

Service quality refers to the expected a

Question 2

A dentist provides pure service.

Accepted Answer

A) True 
 B)False

Question 3

In the context of the business products,capital items that typically cost less and last for shorter periods than installations are called _____.

Accepted Answer

A)  shopping products 
B)  accessory equipments 
C)  supplies 
D)  impulse products 
A)  shopping products 
B)  accessory equipments 
C)  supplies 
D)  impulse products

Question 4

When Tom decided to buy a washing machine,he had very little knowledge of competing products in the market.He searched on the net,talked to his friends,and compared features of different models.Finally,he decided to buy an LG top load,semi-automatic washing machine.This is an example of buying a(n)_____.

Accepted Answer

A)  shopping product 
B)  staple 
C)  convenience product 
D)  specialty product 
A)  shopping product 
B)  staple 
C)  convenience product 
D)  specialty product

Question 5

The number of different products a firm sells is referred to as the _____ of its product mix.

Accepted Answer

A)  width 
B)  depth 
C)  length 
D)  volume 
A)  width 
B)  depth 
C)  length 
D)  volume

Question 6

_____ involves measuring quality by comparing performance against industry leaders.

Accepted Answer

A)  Benchmarking 
B)  Social referencing 
C)  Satisficing 
D)  Social loafing 
A)  Benchmarking 
B)  Social referencing 
C)  Satisficing 
D)  Social loafing

Question 7

Goods and services consumers want to purchase frequently,immediately,and with minimal effort are called _____.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 8

A chocolate bar bought while standing in the checkout line is an example of staples.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is true of convenience products?

Accepted Answer

A)  Consumers generally don't have prior need recognition of convenience products before purchasing them. 
B)  Consumers generally tend to purchase convenience products immediately and with minimal effort. 
C)  Consumers tend to buy convenience products after a long-term evaluation of competing products in the market. 
D)  Consumers tend to buy convenience products because of the prestige associated with their ownership. 
A)  Consumers generally don't have prior need recognition of convenience products before purchasing them. 
B)  Consumers generally tend to purchase convenience products immediately and with minimal effort. 
C)  Consumers tend to buy convenience products after a long-term evaluation of competing products in the market. 
D)  Consumers tend to buy convenience products because of the prestige associated with their ownership.

Question 10

A college education is an example of a pure product on the goods-services continuum.

Accepted Answer

A) True 
 B)False

Question 11

Extensive planning time is required for the purchase of supplies.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following terms refers to the specialty products of the business market?

Accepted Answer

A)  Installations 
B)  Accessory equipments 
C)  Shopping products 
D)  Component parts and materials 
A)  Installations 
B)  Accessory equipments 
C)  Shopping products 
D)  Component parts and materials

Question 13

List the five factors that marketers should consider for classifying consumer services.

Accepted Answer

Five factors that marketers should consi

Question 14

In which of the following stages of the product lifecycle,do market supplies exceed the demand,as a result of which a firm can increase its sales only at the expense of its competitors?

Accepted Answer

A)  Introductory stage 
B)  Growth stage 
C)  Maturity stage 
D)  Decline stage 
A)  Introductory stage 
B)  Growth stage 
C)  Maturity stage 
D)  Decline stage

Question 15

_____ constitute the regular expenses a firm incurs in its daily operations.

Accepted Answer

A)  Impulse products 
B)  Installations 
C)  Supplies 
D)  Accessory equipments 
A)  Impulse products 
B)  Installations 
C)  Supplies 
D)  Accessory equipments

Question 16

A bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs is called a(n)_____.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 17

Purchasers of component parts and materials need regular,continuous supplies of uniform-quality products.

Accepted Answer

A) True 
 B)False

Question 18

The right blend of product lines and individual products allows a firm to maximize sales opportunities within the limitations of its resources.

Accepted Answer

A) True 
 B)False

Question 19

_____ constitute the regular expenses a firm incurs in its daily operations.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 20

Which of the following comes closest to providing a pure good?

Accepted Answer

A)  A company that manufactures elevators 
B)  A laundry 
C)  A fitness gym 
D)  An advertising agency 
A)  A company that manufactures elevators 
B)  A laundry 
C)  A fitness gym 
D)  An advertising agency

Exam 12: Product and Service Strategies

Define service quality.Describe its five variables.

A dentist provides pure service.

In the context of the business products,capital items that typically cost less and last for shorter periods than installations are called _____.

The number of different products a firm sells is referred to as the _____ of its product mix.

_____ involves measuring quality by comparing performance against industry leaders.

Goods and services consumers want to purchase frequently,immediately,and with minimal effort are called _____.

A chocolate bar bought while standing in the checkout line is an example of staples.

Which of the following is true of convenience products?

A college education is an example of a pure product on the goods-services continuum.

Extensive planning time is required for the purchase of supplies.

Which of the following terms refers to the specialty products of the business market?

List the five factors that marketers should consider for classifying consumer services.

In which of the following stages of the product lifecycle,do market supplies exceed the demand,as a result of which a firm can increase its sales only at the expense of its competitors?

_____ constitute the regular expenses a firm incurs in its daily operations.

A bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs is called a(n)_____.

Purchasers of component parts and materials need regular,continuous supplies of uniform-quality products.

The right blend of product lines and individual products allows a firm to maximize sales opportunities within the limitations of its resources.

_____ constitute the regular expenses a firm incurs in its daily operations.

Which of the following comes closest to providing a pure good?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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