Question 1

Products bought in response to unexpected and urgent needs are called _____.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 2

As consumers devote little effort to convenience product purchase decisions,marketers must strive to make these exchanges as simple as possible.

Accepted Answer

A) True 
 B)False

Question 3

Convenience of location is unimportant to a consumer who wants to buy a specialty product.

Accepted Answer

A) True 
 B)False

Question 4

Most fads experience short-lived popularity and then quickly fade,although some maintain residual markets among certain segments.

Accepted Answer

A) True 
 B)False

Question 5

Installations' marketers typically focus their promotional efforts on employing highly trained sales representatives,often with technical backgrounds.

Accepted Answer

A) True 
 B)False

Question 6

The _____ is the blending of the four strategy elements-product,distribution,promotion,and price-to fit the needs and preferences of a specific target market.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 7

Define product line.Discuss some of the reasons why firms develop product lines.

Accepted Answer

A product line is a series of related pr

Question 8

A bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs is referred to as a(n)_____.

Accepted Answer

A)  byproduct 
B)  construct 
C)  product 
D)  cluster 
A)  byproduct 
B)  construct 
C)  product 
D)  cluster

Question 9

The management at Bubblez,a beverage manufacturer,is deciding on whether to buy a purification plant and a bottling unit.Using the business products classification system,which of the following is most likely to be true of the management's decision?

Accepted Answer

A)  The price of the product will be the sole deciding factor in the management's decision. 
B)  The quality of the product will be a very important deciding factor in the management's decision. 
C)  The decision will involve very little planning or research. 
D)  The decision will be quickly because the purchase frequency of such products is high. 
A)  The price of the product will be the sole deciding factor in the management's decision. 
B)  The quality of the product will be a very important deciding factor in the management's decision. 
C)  The decision will involve very little planning or research. 
D)  The decision will be quickly because the purchase frequency of such products is high.

Question 10

Which of the following business products would be classified as an installation?

Accepted Answer

A)  Paper clips 
B)  Office filing cabinets 
C)  Liquid inkjet printers 
D)  Underground mining loaders 
A)  Paper clips 
B)  Office filing cabinets 
C)  Liquid inkjet printers 
D)  Underground mining loaders

Question 11

Which of the following comes closest to providing pure service?

Accepted Answer

A)  A retail store 
B)  An automobile dealership 
C)  A coffee shop 
D)  A fitness gym 
A)  A retail store 
B)  An automobile dealership 
C)  A coffee shop 
D)  A fitness gym

Question 12

Variations in each product a firm markets in its mix are referred to as the _____ of its product mix.

Accepted Answer

A)  width 
B)  length 
C)  depth 
D)  volume 
A)  width 
B)  length 
C)  depth 
D)  volume

Question 13

Finished business products of one producer that become part of the final products of another producer are called _____.

Accepted Answer

A)  installations 
B)  accessory equipments 
C)  supplies 
D)  component parts and materials 
A)  installations 
B)  accessory equipments 
C)  supplies 
D)  component parts and materials

Question 14

The assortment of product lines and individual product offerings that a company sells is known as its product cluster.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is true of services?

Accepted Answer

A)  Services are tangible. 
B)  Services are inseparable from service providers. 
C)  Companies can easily standardize services. 
D)  Services are nonperishable. 
A)  Services are tangible. 
B)  Services are inseparable from service providers. 
C)  Companies can easily standardize services. 
D)  Services are nonperishable.

Question 16

Mommy & Little Tots,manufactures products for would-be mothers as well as newborn infants.Their products include maternity wear,diapers,wipes,burp clothes,and swaddling blankets.These products constitute the "product _____" at Mommy & Little Tots.

Accepted Answer

A)  pack 
B)  congregation 
C)  cluster 
D)  line 
A)  pack 
B)  congregation 
C)  cluster 
D)  line

Question 17

Restaurant chains often use the same room decor and dining menu at all their locations in an attempt to standardize the services they offer.

Accepted Answer

A) True 
 B)False

Question 18

Promoting the use of oatmeal as a cholesterol reducer and antacids as a calcium supplement are most likely to be examples of extending the lifecycle of the product by:

Accepted Answer

A)  improving product quality. 
B)  changing package sizes. 
C)  increasing the frequency of use. 
D)  finding new uses. 
A)  improving product quality. 
B)  changing package sizes. 
C)  increasing the frequency of use. 
D)  finding new uses.

Question 19

During the introductory stage of the product lifecycle,the public becomes acquainted with the item's merits and begins to accept it.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a single product line?

Accepted Answer

A)  Four-door sedans offered by various automobile manufacturers 
B)  Passenger jets manufactured by Airbus and Boeing 
C)  Almond, caramel and dark chocolate flavors of Hershey Kisses 
D)  Different brands of toothpaste for people with sensitive teeth 
A)  Four-door sedans offered by various automobile manufacturers 
B)  Passenger jets manufactured by Airbus and Boeing 
C)  Almond, caramel and dark chocolate flavors of Hershey Kisses 
D)  Different brands of toothpaste for people with sensitive teeth

Exam 12: Product and Service Strategies

Products bought in response to unexpected and urgent needs are called _____.

As consumers devote little effort to convenience product purchase decisions,marketers must strive to make these exchanges as simple as possible.

Convenience of location is unimportant to a consumer who wants to buy a specialty product.

Most fads experience short-lived popularity and then quickly fade,although some maintain residual markets among certain segments.

Installations' marketers typically focus their promotional efforts on employing highly trained sales representatives,often with technical backgrounds.

The _____ is the blending of the four strategy elements-product,distribution,promotion,and price-to fit the needs and preferences of a specific target market.

Define product line.Discuss some of the reasons why firms develop product lines.

A bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs is referred to as a(n)_____.

The management at Bubblez,a beverage manufacturer,is deciding on whether to buy a purification plant and a bottling unit.Using the business products classification system,which of the following is most likely to be true of the management's decision?

Which of the following business products would be classified as an installation?

Which of the following comes closest to providing pure service?

Variations in each product a firm markets in its mix are referred to as the _____ of its product mix.

Finished business products of one producer that become part of the final products of another producer are called _____.

The assortment of product lines and individual product offerings that a company sells is known as its product cluster.

Which of the following is true of services?

Mommy & Little Tots,manufactures products for would-be mothers as well as newborn infants.Their products include maternity wear,diapers,wipes,burp clothes,and swaddling blankets.These products constitute the "product _____" at Mommy & Little Tots.

Restaurant chains often use the same room decor and dining menu at all their locations in an attempt to standardize the services they offer.

Promoting the use of oatmeal as a cholesterol reducer and antacids as a calcium supplement are most likely to be examples of extending the lifecycle of the product by:

During the introductory stage of the product lifecycle,the public becomes acquainted with the item's merits and begins to accept it.

Which of the following is a single product line?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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