Exam 12: Product and Service Strategies

Gourmet restaurants and fast food chains cater to the same want satisfaction-a place to eat.However,at the gourmet restaurants you experience finely prepared cuisine served by a highly trained wait staff while at the fast food chains you may have to serve yourself.Which of the following characteristics of services best represents this difference?

Discuss the five different categories of business products.

With reference to the business products classification system,which of the following group of products typically has a long distribution channel?

The term service _____ refers to the point at which the customer and service provider interact.

Mobile computer tablets were introduced a few years ago.Due to its increasing popularity and high profit levels,the number of companies making these tablets has increased.At the same time,differentiated products for different market segments have begun to emerge.Mobile computer tablets appear to be in the _____ stage of the product lifecycle.

The U.S.service sector makes up only one-tenth of the nation's economy.

Internal analysis involves gathering information about the benchmark partner to find out why the partner is perceived as the industry's best.

SUVs produced by different automobile companies constitute a single product line.

External analysis,conducted during the process of benchmarking,involves:

Procter & Gamble has over 50 leadership brands and produces many products which are sold worldwide.Which of the following is most likely to be true in the event of the company adding a new and different product in its household care category?

Which of the following is the first main activity involved in benchmarking?

Which of the following variables of service quality best represents the service provider's understanding of the customer's needs?

During which stage in a product lifecycle does the public become acquainted with the item's merits and begins to accept it?

Using the consumer products classification system,which of the following is most likely to be true of the consumer factors for specialty products?

For a past few months H&S Products has been involved in intensive price competition with its competitors for one of its products.A shifts in consumer preferences is resulting in a decrease in sales.Profits are low and market researchers are concerned that losses will soon occur due to a decrease in the size of the market for the product.This product appears to have reached the _____ stage of the product lifecycle.

Tangible goods and intangible services both intend to satisfy consumer wants and needs,but the marketing efforts supporting them may be vastly different.

Unsought products are marketed to consumers who may not yet recognize any need for them.

Delectable,a fast food chain,emphasizes a lot on things like how the staffs are dressed,how the food is presented,as well as cleanliness of their service area.According to this information,Delectable is focusing on which of the following variables of service quality?

If advertisements are used for installations,they emphasize the company's reputation and direct potential buyers to contact local sales representatives.

In contrast to the purchase of shopping products,consumers buy convenience products only after comparing competing offerings on such characteristics as price,quality,style,and color.