Question 1

Why must Canadian companies form strategic alliances with firms in China when doing business in that country?

Accepted Answer

A)  because such alliances are required by the laws of China 
B)  because without such a relationship, the firm will not be trusted in either country 
C)  because it is necessary to have employees who speak Chinese fluently 
D)  because there are differences in engineering and technology between the two countries 
A)  because such alliances are required by the laws of China 
B)  because without such a relationship, the firm will not be trusted in either country 
C)  because it is necessary to have employees who speak Chinese fluently 
D)  because there are differences in engineering and technology between the two countries

Question 2

What is consumerism? What can marketers do to protect the consumer's right to be heard?

Accepted Answer

Consumerism is defined as a social force

Question 3

Consumerism is the social force within the environment that aids and protects the buyer by exerting legal, moral, and economic pressures on business.

Accepted Answer

A) True 
 B)False

Question 4

The birthrate in Canada is rising.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following best describes the Canadian Marketing Association (CMA)?

Accepted Answer

A)  an association for the development of pharmaceutical advertisements 
B)  a regulatory body that is responsible for overseeing the selling practices of the food and drug industries within Canada 
C)  a self-regulatory group that represents industries' attempts to set guidelines for responsible business practices 
D)  an agency that protects competitors within the industry 
A)  an association for the development of pharmaceutical advertisements 
B)  a regulatory body that is responsible for overseeing the selling practices of the food and drug industries within Canada 
C)  a self-regulatory group that represents industries' attempts to set guidelines for responsible business practices 
D)  an agency that protects competitors within the industry

Question 6

What are air bags and the development of the Internet examples of?

Accepted Answer

A)  research and development efforts in private industry 
B)  military research finding applications in consumer products 
C)  college and university research 
D)  individuals making technological breakthroughs 
A)  research and development efforts in private industry 
B)  military research finding applications in consumer products 
C)  college and university research 
D)  individuals making technological breakthroughs

Question 7

The decision of whether or not to compete should be based on a firm's resources, objectives, and expected profit potential.

Accepted Answer

A) True 
 B)False

Question 8

After manufacturing and selling products, a company must determine how much of the aftermarket it wants to control and to what extent.In what type of strategy could exerting control over wholesalers and retailers become an ethical issue?

Accepted Answer

A)  product strategy 
B)  packaging strategy 
C)  distribution strategy 
D)  price strategy 
A)  product strategy 
B)  packaging strategy 
C)  distribution strategy 
D)  price strategy

Question 9

Economies can grow for a number of reasons, including the creation of innovative products, private funding for investment, and involvement in the global marketplace.

Accepted Answer

A) True 
 B)False

Question 10

Why might a domestic business form a strategic alliance with a firm in a foreign market?

Accepted Answer

A)  to act socially responsible by giving jobs to local citizens 
B)  to squeeze out the competition 
C)  to acquire local expertise for company expansion abroad 
D)  to avoid currency fluctuations when converting gross and net revenue 
A)  to act socially responsible by giving jobs to local citizens 
B)  to squeeze out the competition 
C)  to acquire local expertise for company expansion abroad 
D)  to avoid currency fluctuations when converting gross and net revenue

Question 11

Which of the following has the critical ethical issue of invasion of personal privacy?

Accepted Answer

A)  product strategy 
B)  promotional strategy 
C)  marketing research 
D)  pricing strategy 
A)  product strategy 
B)  promotional strategy 
C)  marketing research 
D)  pricing strategy

Question 12

A monopoly exists in an industry when there are a limited number of sellers and high start-up costs keep new competitors from entering.

Accepted Answer

A) True 
 B)False

Question 13

When prices rise due to excess demand and increasing cost of production, what is the resulting monetary condition known as?

Accepted Answer

A)  recession 
B)  depression 
C)  inflation 
D)  recovery 
A)  recession 
B)  depression 
C)  inflation 
D)  recovery

Question 14

The basic consumer rights expounded by U.S.President Kennedy in 1962 include "the right to be safe," referring to the idea that the goods and services people buy should not be injurious in normal use.

Accepted Answer

A) True 
 B)False

Question 15

What is Kevin engaged in when he analyzes recent data from Statistics Canada to uncover new markets for his firm's product?

Accepted Answer

A)  research and development 
B)  environmental scanning 
C)  environmental management 
D)  marketing management 
A)  research and development 
B)  environmental scanning 
C)  environmental management 
D)  marketing management

Question 16

What type of product category typically falls the LEAST in consumer demand during a recession?

Accepted Answer

A)  luxury products 
B)  big-ticket items, such as new cars and homes 
C)  discretionary purchases 
D)  necessities 
A)  luxury products 
B)  big-ticket items, such as new cars and homes 
C)  discretionary purchases 
D)  necessities

Question 17

What is the birthrate trend in Canada at the present time?

Accepted Answer

A)  It's increasing. 
B)  It's decreasing. 
C)  It's remaining about the same. 
D)  It's expected to increase dramatically during the next 10 years. 
A)  It's increasing. 
B)  It's decreasing. 
C)  It's remaining about the same. 
D)  It's expected to increase dramatically during the next 10 years.

Question 18

The strength of consumer spending is related to the rate of unemployment-when jobs are created, consumer confidence and consumer spending rises.

Accepted Answer

A) True 
 B)False

Question 19

As economic recovery begins after a period of recession, consumer purchasing power increases but consumers often cautiously restrain their willingness to buy.

Accepted Answer

A) True 
 B)False

Question 20

Marketing ethics is defined as a standard of conduct and moral values that have been clearly outlined by the Canadian federal government.

Accepted Answer

A) True 
 B)False

Why must Canadian companies form strategic alliances with firms in China when doing business in that country?

What is consumerism? What can marketers do to protect the consumer's right to be heard?

Consumerism is the social force within the environment that aids and protects the buyer by exerting legal, moral, and economic pressures on business.

The birthrate in Canada is rising.

Which of the following best describes the Canadian Marketing Association (CMA)?

What are air bags and the development of the Internet examples of?

The decision of whether or not to compete should be based on a firm's resources, objectives, and expected profit potential.

After manufacturing and selling products, a company must determine how much of the aftermarket it wants to control and to what extent.In what type of strategy could exerting control over wholesalers and retailers become an ethical issue?

Economies can grow for a number of reasons, including the creation of innovative products, private funding for investment, and involvement in the global marketplace.

Why might a domestic business form a strategic alliance with a firm in a foreign market?

Which of the following has the critical ethical issue of invasion of personal privacy?

A monopoly exists in an industry when there are a limited number of sellers and high start-up costs keep new competitors from entering.

When prices rise due to excess demand and increasing cost of production, what is the resulting monetary condition known as?

The basic consumer rights expounded by U.S.President Kennedy in 1962 include "the right to be safe," referring to the idea that the goods and services people buy should not be injurious in normal use.

What is Kevin engaged in when he analyzes recent data from Statistics Canada to uncover new markets for his firm's product?

What type of product category typically falls the LEAST in consumer demand during a recession?

What is the birthrate trend in Canada at the present time?

The strength of consumer spending is related to the rate of unemployment-when jobs are created, consumer confidence and consumer spending rises.

As economic recovery begins after a period of recession, consumer purchasing power increases but consumers often cautiously restrain their willingness to buy.

Marketing ethics is defined as a standard of conduct and moral values that have been clearly outlined by the Canadian federal government.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

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Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Why must Canadian companies form strategic alliances with firms in China when doing business in that country?

What is consumerism? What can marketers do to protect the consumer's right to be heard?

Consumerism is the social force within the environment that aids and protects the buyer by exerting legal, moral, and economic pressures on business.

The birthrate in Canada is rising.

Which of the following best describes the Canadian Marketing Association (CMA)?

What are air bags and the development of the Internet examples of?

The decision of whether or not to compete should be based on a firm's resources, objectives, and expected profit potential.

After manufacturing and selling products, a company must determine how much of the aftermarket it wants to control and to what extent.In what type of strategy could exerting control over wholesalers and retailers become an ethical issue?

Economies can grow for a number of reasons, including the creation of innovative products, private funding for investment, and involvement in the global marketplace.

Why might a domestic business form a strategic alliance with a firm in a foreign market?

Which of the following has the critical ethical issue of invasion of personal privacy?

A monopoly exists in an industry when there are a limited number of sellers and high start-up costs keep new competitors from entering.

When prices rise due to excess demand and increasing cost of production, what is the resulting monetary condition known as?

The basic consumer rights expounded by U.S.President Kennedy in 1962 include "the right to be safe," referring to the idea that the goods and services people buy should not be injurious in normal use.

What is Kevin engaged in when he analyzes recent data from Statistics Canada to uncover new markets for his firm's product?

What type of product category typically falls the LEAST in consumer demand during a recession?

What is the birthrate trend in Canada at the present time?

The strength of consumer spending is related to the rate of unemployment-when jobs are created, consumer confidence and consumer spending rises.

As economic recovery begins after a period of recession, consumer purchasing power increases but consumers often cautiously restrain their willingness to buy.

Marketing ethics is defined as a standard of conduct and moral values that have been clearly outlined by the Canadian federal government.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters