Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Which of the following product offerings is an example of planned obsolescence?

Describe the role of ethics in the promotion strategy.

Why must marketers constantly monitor their competitors' products, prices, distribution, and promotional efforts?

What is the production, promotion, and reclamation of environmentally sensitive products known as?

A strategic alliance is a partnership among firms in which resources and capital are combined to create competitive advantages in older, stagnating markets.

Assume that Quaker Oats is offering a new product designed to meet the nutritional needs of women between the ages of 45 and 60.What trends is Quaker Oats responding to?

Product innovation can come from a variety of sources in both the private and public sectors.

What is the competitive environment and what factors need to be considered in monitoring this environment?

What component of the marketing mix raises numerous ethical questions from the general public?

Discuss the economic factors that influence marketing decision making and consumer buying behaviour.

Identify the four levels of the pyramid of corporate social responsibility.

The relationship between marketing, society, and culture is called socio-economic theory.

Economic recovery can be described as a period when consumer spending begins to cautiously increase, while companies try to limit or reduce rising costs.

Define environmental scanning.What are the five components of the external marketing environment?

Marketing's relationship to its external environment has little effect on a firm's eventual success.

The proliferation of databases, the selling of address lists, and the ease of acquiring consumer information using the Internet have all increased public concern about threats to personal privacy.

During what economic period does unemployment begin to rise?

A local cable company that offers services in cable, telephone, and Internet is made possible by the deregulation movement.

The Competition Act helps to ensure a healthy marketplace by fostering competition and protecting consumers.

What is the introduction by Pfizer Pharmaceuticals of Lipitor, the cholesterol-lowering drug that ranks as the biggest-selling prescription drug in North America, an example of?