Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Carmen is a marketer for a global consumer products company.She is working on a promotional campaign designed for a foreign market and is ensuring the promotional campaign is clearly understood by the nation's consumers and doesn't inadvertently offend anyone.What type of environment in the country is Carmen being influenced by?

As part of a competitive strategy, some firms gain access to markets or new technologies through acquisitions and mergers.

Explain how the adoption of new technology can improve marketing competitiveness.

Discuss, giving examples of each, the three types of competition in the marketplace.

As a nation, Canada is becoming older, more affluent, and more culturally diverse.

Creative applications of technology can benefit society, but rarely give firms a definite competitive edge since other firms can simply copy the technology.

Inflationary periods are characterized by rising prices, while in deflationary periods prices decline.

What can new technology result in?

Over the past years, what change have most utilities experienced regarding total monopoly protection?

What federal organizaton has the broadest powers of any organization to influence the assignment of patents and trademarks in Canada?

Utilities enjoying a monopoly in a local market are becoming rare.

What is one major drawback that critics of radio-frequency identification tags argue?

Answering the competitive strategy question, "How should we compete?" requires marketers to make marketing mix decisions that leave their firm at a competitive advantage in the marketplace.

Time-based competition is based on a strategy of developing and distributing goods and services more slowly and cautiously than competitors.

Consumers are protected from packaging deception by label information citing volume, weight, quantity, colour, and servings.

In today's social-cultural environment, consumerism is declining in scope and importance.

Assume your firm produces both consumer necessities and consumer luxuries.How will the economic environment affect the demand for both types of products?

The type of competitive strategy a firm uses is based on the answers to three questions.Discuss these questions and their possible answers.

Strategic alliances are often necessary in international countries where local laws require foreign companies to work with local businesses.

In deciding which markets to enter, a company must evaluate its limited resources and determine how to allocate those resources in a manner that will gain the greatest opportunity.