Exam 3: The Marketing Environment, Ethics, and Social Responsibility

A firm is negotiating with the Canadian Radio-television Telecommunications Commission over new regulations that affect one of the firm's products.What is the firm engaging in?

Foreign currency fluctuations, labour costs, and political stability are part of an international economic environment that affects Canadian marketers.

Environmental management rarely works because marketers cannot hope to influence the external environment, only respond to changes in it.

The last true depression in Canada occurred during the 1930s.

Company ACME believes that another company, called Positioner, is selling a product well under cost in order to drive ACME and others out of the industry.What federal law could Positioner be guilty of violating?

What is demarketing? Give an example.

During the recession stage of the business cycle, consumers stick with the brands they know, often ignoring the basic, functional products that carry low price tags.

What is the relationship between society and the marketing function?

Company A manufactures bottles with concave bottoms, giving the impression that the container holds more liquid than it does.In what type of strategy would this raise issues of ethics?

The strategies of time-based competition and first mover can be advantageous to companies that are most impacted by technology.

When a seller charges different prices for the same quantity and quality of products to two different customers who are in competition with each other, it is guilty of predatory pricing.

Environmental management focuses on five environmental areas that include technical, geo-political, ecological, strategic, and informational.

MATCHING Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.planned obsolescence m.inflation -Toyota's promotion of cars using hybrid technology is an example of _____. 2.is the process of collecting information about the external marketing environment. 3.consists of actions that have the enhancement of society's welfare as a primary objective. 4.The _____ is the interactive process that occurs in the marketplace among marketers of directly competitive products. 5.is the process of reducing consumer demand for a good or service to a level that a firm can supply. 6.Marketers' standards of conduct and moral values are called _____. 7.Factors that influence consumer buying power are part of the _____. 8.consists of a social force designed to aid and protect consumers. 9.Attainment of organizational objectives by predicting and influencing the marketing environment is called _____. 10.is a strategy of developing products more quickly than other firms. 11.A market condition in which relatively few producers compete because barriers restrict entry is called a(n) _____. 12.Marketers sometimes use _____ to intentionally offer products with limited durability. 13.Rising prices caused by excess demand and increases in the costs of raw materials, component parts, human resources, or other factors of production is referred to as _____.

Which of the following is NOT an external environment that marketers must consider?

Not-for-profit organizations are NOT impacted by the rate of discretionary spending.

The marketing activity that receives the most attention from those concerned with ethical considerations is product strategy.

Deflationary periods can be downward spirals of price reductions, declining profit margins, and corporate cutbacks.

Which of the following areas is NOT covered by the Competition Act?

A firm donates money and used office equipment to a local school.It also contributes money and labour to build a new park.What level of corporate social responsibility is this firm exhibiting?

Green marketing involves the production, promotion, and reclamation of environmentally sensitive products.