Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Rationing, recycling, and increasing prices are just a few of the ways that resource availability can be managed.

Camp Gear, Inc.introduces a new line of rough-terrain clothing.The company increases the number of advertisements in several outdoor magazines and establishes a new, updated website for online orders.What stage of the business cycle is most likely occurring at this time?

Rogers Communications has gradually increased its level of multicultural programming in Canada and now offers more than 65 channels, broadcasting in over 20 languages.According to this example, what has increased in importance in the Canadian marketplace?

Social responsibility includes four dimensions: economic, legal, ethical, and philanthropic.

What act was passed in 1975 that has a mission to foster a growing, knowledge-based Canadian economy?

Aside from government regulation, what can influence the social responsibility of an organization?

A firm's philosophy when dealing with society as a whole is to "play by the rules" and no more.What level of corporate social responsibility is this firm exhibiting?

Alisha is working on a promotional campaign designed to take advantage of a newly identified target market.She is working on environmental management.

Which of the following describes the competition between Petro-Canada and Shell Canada?

A television advertisement suggests consumers take a proactive role in family health care by requesting that their physician prescribe specific medications.What type of strategy is the advertisement using?

Which of the following would NOT be a wise marketing strategy during a recession?

Lockheed Martin was successful in winning the largest U.S.Department of Defense contract by proving it could be the first company to develop and fly a new model plane in just four years.What does this illustrate?

Which of the following is NOT a current demographic trend in Canada?

Change may sometimes be gradual and evolutionary, but it is more often the result of crisis.

According to the Competition Act, if an item has been ticketed with two prices, the higher price must prevail.

Despite its many advantages, technology can seldom address social concerns.

During what period does consumer spending reach its lowest level?

Pharmaceutical companies are often able to secure patents for new drugs.Which of the following best describes the outcome of these patents?

Which federal organization concerns itself with the regulation of mobile phones and cable?

Marketing strategies that work for a particular cultural group in Canada will always work when applied to the same cultural group abroad.