Exam 3: The Marketing Environment, Ethics, and Social Responsibility

The Canadian Radio-television Telecommunications Commission regulates the Canadian broadcasting system and cable television systems, but not mobile telephones.

The three types of product competition are direct, indirect, and potential.

Despite the pressures of consumerism, why do firms NOT always give in to consumer demands?

Unemployment is defined as the proportion of people in the economy who currently don't have jobs and are not actively looking for work.

A large pharmaceutical company invents a microchip that can be implanted in people with diabetes to provide time-released amounts of insulin.A patent for this invention will set up a temporary oligopoly for the company.

In addition to planning for change, marketers must set goals to meet concerns of customers, employees, shareholders, and members of the general public.

What is the most highly regulated aspect of the marketing strategy?

An ethical problem related to the distribution strategy is whether marketers have the responsibility to serve unsatisfied markets, even if the profit potential is slight.

Marketers must address ecological issues in their businesses, including planned obsolescence, pollution control, recycling waste materials, and resource conservation.

Coffee shops and restaurants adding Wi-Fi access are examples of marketers scanning the technological environment for innovative products that can enhance their businesses.

What does the decision about whether to have lunch at a fast-food restaurant, such as McDonald's, Subway, or Wendy's, illustrate?

The competition between VIA Rail, Enterprise Rent-A-Car, and WestJet Airlines for the travellers' dollar is considered indirect competition.

Discuss each of the consumer rights presented by U.S.President John Kennedy in 1962.

Public and private consumer groups like Mothers Against Drunk Driving (MADD) are not considered to be part of the legal environment.

The most direct form of competition comes from marketers of dissimilar products, such as a supermarket that locates next door to a hardware store.

Hydro electric utilities often give advice on how consumers can use less electricity during the summer months and save money on their electric bills.This is an example of demarketing.

Ecology is the study of the relationship between organizations and the external environment.

A socially responsible marketing philosophy would discourage consumers from voicing their complaints because socially responsible sellers have no obligation to listen to such complaints.

Relationships with customers, employees, government, vendors, and society form the basis of the social issues that confront contemporary marketers.

Explain the difference between a monopoly and an oligopoly.What creates oligopolies?