Question 1

Explain time-based competition.

Accepted Answer

Time-based competition is the strategy o

Question 2

The cultural diversity of Canada results in various submarkets, each with unique values, cultural characteristics, purchasing behaviour, and consumer preferences.

Accepted Answer

A) True 
 B)False

Question 3

Pricing tends to have the least amount of regulation and, therefore, the most ethical violations.

Accepted Answer

A) True 
 B)False

Question 4

The business cycle is composed of three phases: prosperity, depression, and recovery.

Accepted Answer

A) True 
 B)False

Question 5

What are some of the consumer benefits of technology? Are there any drawbacks to the consumer with the applications of new technology?

Accepted Answer

Technology leads to new goods and servic

Question 6

What occurs during periods of inflation?

Accepted Answer

A)  prices increase and consumer demand decreases 
B)  prices increase and consumer demand increases 
C)  prices decrease and consumer demand increases 
D)  prices decrease and consumer demand decreases 
A)  prices increase and consumer demand decreases 
B)  prices increase and consumer demand increases 
C)  prices decrease and consumer demand increases 
D)  prices decrease and consumer demand decreases

Question 7

Technological innovations create not only new goods and services but also entirely new industries.

Accepted Answer

A) True 
 B)False

Question 8

A major constraint on consumer spending is deflation, which devalues money by reducing the products it can buy through persistent price increases.

Accepted Answer

A) True 
 B)False

Question 9

By analyzing data on trends in consumer tastes, marketers can engage in environmental scanning.

Accepted Answer

A) True 
 B)False

Question 10

A change in price, a product improvement, or a technological advancement can affect the demand for substitute products.

Accepted Answer

A) True 
 B)False

Question 11

When gasoline prices are high, many oil companies promote ways to save gas.What process can oil companies begin by providing tips on car maintenance, carpooling, and idling in traffic?

Accepted Answer

A)  supply control 
B)  counter advertising 
C)  brand promotion 
D)  demarketing 
A)  supply control 
B)  counter advertising 
C)  brand promotion 
D)  demarketing

Question 12

What is the term for organizational objectives that include predicting and influencing competitive, political-legal, economic, technological, and socio-cultural components?

Accepted Answer

A)  research and development 
B)  environmental management 
C)  marketing research 
D)  environmental analysis 
A)  research and development 
B)  environmental management 
C)  marketing research 
D)  environmental analysis

Question 13

The Consumer Protection Act includes "cooling off" laws to allow buyers to reconsider a buying decision that was made under the persuasive influence of a salesperson.

Accepted Answer

A) True 
 B)False

Question 14

During recent recessions, how have consumers shifted their buying patterns?

Accepted Answer

A)  by borrowing money to buy goods 
B)  by increasing spending across the board 
C)  by buying now in the belief that prices will rise later 
D)  by purchasing basic products with low price tags 
A)  by borrowing money to buy goods 
B)  by increasing spending across the board 
C)  by buying now in the belief that prices will rise later 
D)  by purchasing basic products with low price tags

Question 15

Demarketing is a reaction to a shortage of production materials that results in product demand exceeding supply.

Accepted Answer

A) True 
 B)False

Question 16

Since the last major depression in the 1930s, Canadian fiscal and monetary policies have attempted to control extreme fluctuations in the business cycle that lead to depression.

Accepted Answer

A) True 
 B)False

Question 17

Research and development efforts by private industry represent a major source of technological innovation.

Accepted Answer

A) True 
 B)False

Question 18

A firm has decided to alter its pricing and promotional strategies in response to lower-than-forecasted job growth and declining personal incomes.What environment is the firm responding to changes in?

Accepted Answer

A)  its socio-cultural environment 
B)  its political-legal environment 
C)  its competitive environment 
D)  its economic environment 
A)  its socio-cultural environment 
B)  its political-legal environment 
C)  its competitive environment 
D)  its economic environment

Question 19

Which of the following is NOT a characteristic of a recovery period?

Accepted Answer

A)  Businesses provide low-priced products and superior service. 
B)  New product lines are introduced. 
C)  Consumers are cautiously optimistic. 
D)  Businesses hold down costs. 
A)  Businesses provide low-priced products and superior service. 
B)  New product lines are introduced. 
C)  Consumers are cautiously optimistic. 
D)  Businesses hold down costs.

Question 20

Disposable and convenience products such as diapers, ballpoint pens, razors, and cameras can be considered green marketing products.

Accepted Answer

A) True 
 B)False

Explain time-based competition.

The cultural diversity of Canada results in various submarkets, each with unique values, cultural characteristics, purchasing behaviour, and consumer preferences.

Pricing tends to have the least amount of regulation and, therefore, the most ethical violations.

The business cycle is composed of three phases: prosperity, depression, and recovery.

What are some of the consumer benefits of technology? Are there any drawbacks to the consumer with the applications of new technology?

What occurs during periods of inflation?

Technological innovations create not only new goods and services but also entirely new industries.

A major constraint on consumer spending is deflation, which devalues money by reducing the products it can buy through persistent price increases.

By analyzing data on trends in consumer tastes, marketers can engage in environmental scanning.

A change in price, a product improvement, or a technological advancement can affect the demand for substitute products.

When gasoline prices are high, many oil companies promote ways to save gas.What process can oil companies begin by providing tips on car maintenance, carpooling, and idling in traffic?

What is the term for organizational objectives that include predicting and influencing competitive, political-legal, economic, technological, and socio-cultural components?

The Consumer Protection Act includes "cooling off" laws to allow buyers to reconsider a buying decision that was made under the persuasive influence of a salesperson.

During recent recessions, how have consumers shifted their buying patterns?

Demarketing is a reaction to a shortage of production materials that results in product demand exceeding supply.

Since the last major depression in the 1930s, Canadian fiscal and monetary policies have attempted to control extreme fluctuations in the business cycle that lead to depression.

Research and development efforts by private industry represent a major source of technological innovation.

A firm has decided to alter its pricing and promotional strategies in response to lower-than-forecasted job growth and declining personal incomes.What environment is the firm responding to changes in?

Which of the following is NOT a characteristic of a recovery period?

Disposable and convenience products such as diapers, ballpoint pens, razors, and cameras can be considered green marketing products.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

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Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Explain time-based competition.

The cultural diversity of Canada results in various submarkets, each with unique values, cultural characteristics, purchasing behaviour, and consumer preferences.

Pricing tends to have the least amount of regulation and, therefore, the most ethical violations.

The business cycle is composed of three phases: prosperity, depression, and recovery.

What are some of the consumer benefits of technology? Are there any drawbacks to the consumer with the applications of new technology?

What occurs during periods of inflation?

Technological innovations create not only new goods and services but also entirely new industries.

A major constraint on consumer spending is deflation, which devalues money by reducing the products it can buy through persistent price increases.

By analyzing data on trends in consumer tastes, marketers can engage in environmental scanning.

A change in price, a product improvement, or a technological advancement can affect the demand for substitute products.

When gasoline prices are high, many oil companies promote ways to save gas.What process can oil companies begin by providing tips on car maintenance, carpooling, and idling in traffic?

What is the term for organizational objectives that include predicting and influencing competitive, political-legal, economic, technological, and socio-cultural components?

The Consumer Protection Act includes "cooling off" laws to allow buyers to reconsider a buying decision that was made under the persuasive influence of a salesperson.

During recent recessions, how have consumers shifted their buying patterns?

Demarketing is a reaction to a shortage of production materials that results in product demand exceeding supply.

Since the last major depression in the 1930s, Canadian fiscal and monetary policies have attempted to control extreme fluctuations in the business cycle that lead to depression.

Research and development efforts by private industry represent a major source of technological innovation.

A firm has decided to alter its pricing and promotional strategies in response to lower-than-forecasted job growth and declining personal incomes.What environment is the firm responding to changes in?

Which of the following is NOT a characteristic of a recovery period?

Disposable and convenience products such as diapers, ballpoint pens, razors, and cameras can be considered green marketing products.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters