Question 1

During recessionary periods, how is it still possible for a business to compete?

Accepted Answer

A)  by reducing promotional outlays to save money 
B)  by raising prices to improve company and product image 
C)  by curtailing customer service because people will accept such cuts 
D)  by offering value-priced products to appeal to cost-conscious buyers 
A)  by reducing promotional outlays to save money 
B)  by raising prices to improve company and product image 
C)  by curtailing customer service because people will accept such cuts 
D)  by offering value-priced products to appeal to cost-conscious buyers D

Question 2

What is the term for the process of collecting information about the external marketing environment?

Accepted Answer

A)  environmental management 
B)  marketing research 
C)  marketing management 
D)  environmental scanning 
A)  environmental management 
B)  marketing research 
C)  marketing management 
D)  environmental scanning D

Question 3

Ethical decisions in the workplace usually come from three sources: individual values, organizational values, and professional peer values.

Accepted Answer

A) True 
 B)False  True

Question 4

Marketers are most concerned with the amount of discretionary income that households have available to spend.

Accepted Answer

A) True 
 B)False

Question 5

Research and development efforts often influence changes to the technological environment.

Accepted Answer

A) True 
 B)False

Question 6

Adherence to the truth-in-advertising laws results in fewer ethical questions arising in the area of product promotion.

Accepted Answer

A) True 
 B)False

Question 7

When marketers notify customers of impending changes in return policies, what type of strategy are they incorporating ethics into?

Accepted Answer

A)  promotional strategy 
B)  pricing strategy 
C)  product strategy 
D)  distribution strategy 
A)  promotional strategy 
B)  pricing strategy 
C)  product strategy 
D)  distribution strategy

Question 8

The practices of price fixing, bid rigging, and price discrimination are criminal offences.

Accepted Answer

A) True 
 B)False

Question 9

Regulations that affect marketing practices are enacted at the federal, provincial, and municipal government levels.

Accepted Answer

A) True 
 B)False

Question 10

What type of consumer income are marketers most interested in?

Accepted Answer

A)  discretionary income 
B)  deferred income 
C)  inflationary income 
D)  disposable income 
A)  discretionary income 
B)  deferred income 
C)  inflationary income 
D)  disposable income

Question 11

Overall, what is happening to the population of Canada?

Accepted Answer

A)  It's becoming younger, better educated, and more homogeneous. 
B)  It's becoming older, poorer, and less educated. 
C)  It's becoming older, more diverse, and more affluent. 
D)  It's becoming younger, better educated, and less affluent. 
A)  It's becoming younger, better educated, and more homogeneous. 
B)  It's becoming older, poorer, and less educated. 
C)  It's becoming older, more diverse, and more affluent. 
D)  It's becoming younger, better educated, and less affluent.

Question 12

Name two self-regulatory groups active in Canada and describe their missions.

Accepted Answer

Two examples of self-regulatory groups i

Question 13

Which of the following factors is NOT studied by marketers analyzing the economic environment?

Accepted Answer

A)  unemployment 
B)  inflation and deflation 
C)  stock and bond markets 
D)  resource availability 
A)  unemployment 
B)  inflation and deflation 
C)  stock and bond markets 
D)  resource availability

Question 14

What consumer right indirectly results in parental ratings on movies, which indicate appropriate ages for viewing audiences?

Accepted Answer

A)  right to be informed 
B)  right to be safe 
C)  right to be heard 
D)  right to choose freely 
A)  right to be informed 
B)  right to be safe 
C)  right to be heard 
D)  right to choose freely

Question 15

Discuss the role of ethics in marketing research.Give examples of regulations that have been put in place to ensure ethical behaviour.

Accepted Answer

With the proliferation of the Internet a

Question 16

What has inspired technological products like Toyota's Prius and Honda's Civic Hybrid?

Accepted Answer

A)  style considerations in the automobile industry 
B)  social pressure to develop fuel-efficient vehicles 
C)  the desire of engineers to incorporate new technologies 
D)  the realization that most people don't need large, high-speed cars 
A)  style considerations in the automobile industry 
B)  social pressure to develop fuel-efficient vehicles 
C)  the desire of engineers to incorporate new technologies 
D)  the realization that most people don't need large, high-speed cars

Question 17

A manufacturer provides discounts to a large retailer in exchange for product advertising, special placement within the stores, and a guarantee that the retailer will purchase a certain volume of product over a three-month period.The manufacturer will not extend this offer to other retailers in the marketplace.Which of the following BEST describes the category that is affected by legal and ethical questions regarding this practice?

Accepted Answer

A)  promotion 
B)  pricing 
C)  personal privacy 
D)  distribution 
A)  promotion 
B)  pricing 
C)  personal privacy 
D)  distribution

Question 18

Consumer spending sinks to its lowest level during an economic depression.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT a business cycle stage?

Accepted Answer

A)  recovery 
B)  recession 
C)  depression 
D)  inflation 
A)  recovery 
B)  recession 
C)  depression 
D)  inflation

Question 20

Define and describe environmental management in relation to the marketing environment.

Accepted Answer

a. Environmental management involves mar

During recessionary periods, how is it still possible for a business to compete?

What is the term for the process of collecting information about the external marketing environment?

Ethical decisions in the workplace usually come from three sources: individual values, organizational values, and professional peer values.

Marketers are most concerned with the amount of discretionary income that households have available to spend.

Research and development efforts often influence changes to the technological environment.

Adherence to the truth-in-advertising laws results in fewer ethical questions arising in the area of product promotion.

When marketers notify customers of impending changes in return policies, what type of strategy are they incorporating ethics into?

The practices of price fixing, bid rigging, and price discrimination are criminal offences.

Regulations that affect marketing practices are enacted at the federal, provincial, and municipal government levels.

What type of consumer income are marketers most interested in?

Overall, what is happening to the population of Canada?

Name two self-regulatory groups active in Canada and describe their missions.

Which of the following factors is NOT studied by marketers analyzing the economic environment?

What consumer right indirectly results in parental ratings on movies, which indicate appropriate ages for viewing audiences?

Discuss the role of ethics in marketing research.Give examples of regulations that have been put in place to ensure ethical behaviour.

What has inspired technological products like Toyota's Prius and Honda's Civic Hybrid?

Consumer spending sinks to its lowest level during an economic depression.

Which of the following is NOT a business cycle stage?

Define and describe environmental management in relation to the marketing environment.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 3: The Marketing Environment, Ethics, and Social Responsibility

During recessionary periods, how is it still possible for a business to compete?

What is the term for the process of collecting information about the external marketing environment?

Ethical decisions in the workplace usually come from three sources: individual values, organizational values, and professional peer values.

Marketers are most concerned with the amount of discretionary income that households have available to spend.

Research and development efforts often influence changes to the technological environment.

Adherence to the truth-in-advertising laws results in fewer ethical questions arising in the area of product promotion.

When marketers notify customers of impending changes in return policies, what type of strategy are they incorporating ethics into?

The practices of price fixing, bid rigging, and price discrimination are criminal offences.

Regulations that affect marketing practices are enacted at the federal, provincial, and municipal government levels.

What type of consumer income are marketers most interested in?

Overall, what is happening to the population of Canada?

Name two self-regulatory groups active in Canada and describe their missions.

Which of the following factors is NOT studied by marketers analyzing the economic environment?

What consumer right indirectly results in parental ratings on movies, which indicate appropriate ages for viewing audiences?

Discuss the role of ethics in marketing research.Give examples of regulations that have been put in place to ensure ethical behaviour.

What has inspired technological products like Toyota's Prius and Honda's Civic Hybrid?

Consumer spending sinks to its lowest level during an economic depression.

Which of the following is NOT a business cycle stage?

Define and describe environmental management in relation to the marketing environment.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters