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    Contemporary Marketing Study Set 4
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    Exam 3: The Marketing Environment, Ethics, and Social Responsibility
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    What Is Kevin Engaged in When He Analyzes Recent Data
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What Is Kevin Engaged in When He Analyzes Recent Data

Question 9

Question 9

Multiple Choice

What is Kevin engaged in when he analyzes recent data from Statistics Canada to uncover new markets for his firm's product?


A) research and development
B) environmental scanning
C) environmental management
D) marketing management

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