Match Each Definition to the Corresponding Term

Match each definition to the corresponding term.
-_____ is the process of collecting information about the external marketing environment to identify and interpret potential trends.

A) environmental scanning
B) environmental management
C) competitive environment
D) time-based competition
E) economic environment
F) demarketing
G) consumerism
H) marketing ethics
I) social responsibility
J) green marketing
K) oligopoly
L) gross domestic product
M) planned obsolescence
N) inflation
O) socially responsible marketing
P) political-legal environment
Q) VoIP
R) discretionary income
S) antitrust
T) strategic alliance

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free