Exam 8: Sales and Marketing

Organizing a hotel's sales and marketing effort by product sold makes good sense when the

A hotel Rooms Division Manager is typically responsible for managing which two operating departments in a hotel?

A hotel's Sales and Marketing committee is one example of

Servicing consumer demand and booking clients are activities directly related to hotel

Which marketing activity is provided to hotels at no cost?

The two most commonly used tools to evaluate the effectiveness of a hotel's sales effort are the STAR report and the

The STAR report for a manager's hotel indicates that last month the hotel achieved an ADR Index of 110.The manager's competitive set achieved an ADR of $180.What was the ADR of the manager's hotel last month?

Who typically approves a hotel's marketing plan after it has been developed?

A travel agency that interacts with its customers only,or primarily,via the Internet is known in the lodging industry as

Which symbol is utilized by AAA when it issues hotel ratings?

Lawrence,a sales manager,has been assigned by his DOSM to work the SMERF market.As a result,Lawrence will primarily be working with

Cold calling is the process of visiting potential clients without

How are CVBs funded?

Who most often negotiates sales contracts on behalf of a hotel?

Which activity would be listed in a hotel's marketing plan?

Which marketing activity can often be used to counter negative publicity?

Which market segment is made up of business travelers?

A subset of customers who have common needs is known as a

Who would issue an RFP to a hotel?

A hotel achieved an occupancy rate of 90.2 % this May.Last May the hotel achieved an 82.0% occupancy.What was the amount of this hotel's percentage change in occupancy this year when compared to last year?