Question 1

Which is an example of a potential demand generator for an individual hotel?

Accepted Answer

A)  Low prices 
B)  Clean rooms 
C)  Local university 
D)  Popular franchise 
A)  Low prices 
B)  Clean rooms 
C)  Local university 
D)  Popular franchise

Question 2

What is always true when a hotel has a RevPAR index above 100?

Accepted Answer

A)  The hotel's ADR is lower than its competitive set. 
B)  The hotel's ADR is higher than its competitive set. 
C)  The hotel is out performing its competitive set. 
D)  The hotel is under performing its competitive set. 
A)  The hotel's ADR is lower than its competitive set. 
B)  The hotel's ADR is higher than its competitive set. 
C)  The hotel is out performing its competitive set. 
D)  The hotel is under performing its competitive set.

Question 3

What is the primary goal of a local chamber of commerce?

Accepted Answer

A)  Influence business tax policy. 
B)  Advance business interests in the community. 
C)  Supplement hotel marketing efforts in the community. 
D)  Advance the level of tourism-related marketing efforts in the community. 
A)  Influence business tax policy. 
B)  Advance business interests in the community. 
C)  Supplement hotel marketing efforts in the community. 
D)  Advance the level of tourism-related marketing efforts in the community.

Question 4

The use of brochures,billboards and exterior signage are examples of a hotel's

Accepted Answer

A)  publicity efforts. 
B)  promotion efforts. 
C)  advertising efforts. 
D)  public relations efforts. 
A)  publicity efforts. 
B)  promotion efforts. 
C)  advertising efforts. 
D)  public relations efforts.

Question 5

The act of reserving a hotel's ballroom for a guest's 50th anniversary party is an example of hotel

Accepted Answer

A)  sales. 
B)  marketing. 
C)  advertising. 
D)  public relations. 
A)  sales. 
B)  marketing. 
C)  advertising. 
D)  public relations.

Which is an example of a potential demand generator for an individual hotel?

What is always true when a hotel has a RevPAR index above 100?

What is the primary goal of a local chamber of commerce?

The use of brochures,billboards and exterior signage are examples of a hotel's

The act of reserving a hotel's ballroom for a guest's 50th anniversary party is an example of hotel

Overview of the Hotel Industry

The Guest Service Imperative

The Hotel General Manager

General Managers Are Leaders

Human Resources

Accounting

Revenue Management

The Front Office

House-Keeping

Food and Beverage

Property Operation and Maintenance

Personal Safety and Property Security

Franchise Agreements and Management Contracts

Managing in the Global Hotel Industry

Filters

Exam 8: Sales and Marketing

Which is an example of a potential demand generator for an individual hotel?

What is always true when a hotel has a RevPAR index above 100?

What is the primary goal of a local chamber of commerce?

The use of brochures,billboards and exterior signage are examples of a hotel's

The act of reserving a hotel's ballroom for a guest's 50th anniversary party is an example of hotel

Overview of the Hotel Industry

The Guest Service Imperative

The Hotel General Manager

General Managers Are Leaders

Human Resources

Accounting

Revenue Management

The Front Office

House-Keeping

Food and Beverage

Property Operation and Maintenance

Personal Safety and Property Security

Franchise Agreements and Management Contracts

Managing in the Global Hotel Industry

Filters