Exam 1: Overview of the Hotel Industry

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The U.S.tourism industry is one of the top ten largest industries in

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Which is a graphic "road map" that indicates possible career progression through a lodging organization?

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Which is a staff department in a lodging operation?

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The use of technology to analyze guest-related data to make better marketing decisions is known as data

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Which lodging industry characteristic recognizes the fact that,if a guest room is not rented on a specific day,the room revenue that would have been achieved for that room,on that day,is lost forever?

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What is another name for a management company that operates hotels for a fee?

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The focusing of marketing efforts on highly-defined groups of travelers is a process known in the lodging industry as

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Which type of hotel is typically operated out of a converted home?

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Which is a cost center in a lodging operation?

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A hotel had 353 rooms available for sale on a Saturday night.The hotel sold 300 rooms that night.What was the hotel's occupancy % for that Saturday?

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A career ladder is

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Which lodging industry characteristic recognizes the fact that a hotel's ability to attract and retain qualified staff members who consistently deliver excellent service is a key to the success or failure of a hotel?

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What is the approximate size of the "average" hotel in the United States? management process?

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Which segment of the tourism industry includes lodging operations?

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Which lodging industry characteristic recognizes the fact that,in most cases,a hotel's GM must have expertise in one or more areas beyond that of merely selling hotel rooms?

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How is "market share" typically determined in the lodging industry?

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About what percentage of hotel guests travel for pleasure,rather than travelling for business?

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An ala carte menu is one in which the menu items offered are individually

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What is the formula lodging managers use to calculate a hotel's occupancy %?

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Significantly reducing the number of staff members in an organization for cost containment purposes is a process generally referred to as

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