Exam 7: Social Entertainment

Which of the following completes the following sentence,'Play as _________ provides symbolic benefits to the participant in that the form of entertainment is self-expressive,reveals affinities and interests,and provides for a sense of affiliation'?

Which of the following characteristics is not associated with a social game?

Taylor gets lost in playing FIFA to the point that he has now developed a strong love for a Adidas brand clothing,which is prominently advertised and used by characters in the game.Which of the following provides an explanation for this development?

When a gamer thinks about all the reasons why the advertising message on the screen does not apply to them,they are engaging in which of the following?

In the movie I Am Sam,Starbucks plays a prominent role as the employer of the lead character throughout the film.This is an example of which of the following?

Captain Morgan developed a mobile social game called Captain's Quest that included geo-location technology incorporating Foursquare and QR code readers that unlocked virtual goods when barcodes on bottles of Captain Morgan were scanned.This is an example of which of the following?

Which technology firm,acquired by Twitter,identifies content in television and ties that content to social media conversations?

Which form of entertainment gives brands the ability to use the social entertainment zone without the expenses of paid media space or content production?

Why should marketers consider social music sites as possible ad vehicles?

Which of the following completes the sentence,'Chipotle's Hulu series,Farmed and Dangerous,is an example of _________'?

This compilation of data allows for media analysis and social media commentary on a large scale.

Which subset of content marketing seeks to capture and retain attention for a prolonged period of time by entertaining the audience?

When players love a game,some of these positive feelings rub off on the brands they encounter within it.This spillover is referred to as which of the following?

Pizza Hut allowed players in Everquest II to order pizza straight from the game by using the "/pizza" command.This is an example of which of the following?

For social TV to be considered social media marketing,it must meet which of the following objectives?

Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about the respective brand?

Which of the following completes the sentence,'Broadly,____________ encompasses the digital and social forms of media that are otherwise addressed by the entertainment industry'?

A billboard for Under Armor appears in the game you are playing.This is an example of which of the following?

Someone who wants to play Pet Rescue Saga can just hop online and start matching gemstones for whatever brief time he or she has available.What gaming segment would this game fall in?

With this type of media,marketers can buy advertising space in and around the source of entertainment?