Question 1

Which type of game is distinguished by low barriers to entry,is easy to learn,and requires a small amount of time per game?

Accepted Answer

A) Hardcore game. 
B) Core game. 
C) Social game. 
D) Casual game. 
E) Game console. 
A) Hardcore game. 
B) Core game. 
C) Social game. 
D) Casual game. 
E) Game console.

Question 2

Which of the following is considered to be in the realm of social music?

Accepted Answer

A) iTunes. 
B) Google Play. 
C) Pandora. 
D) Amazon Music. 
E) All of the above. 
A) iTunes. 
B) Google Play. 
C) Pandora. 
D) Amazon Music. 
E) All of the above.

Question 3

Which of the following best represents the characteristics of social entertainment?

Accepted Answer

A) Digitally connected,participatory,and shareable. 
B) Digitally connected,engaging,and shareable. 
C) Digitally connected,segmented,and shareable. 
D) Digitally connected,participatory,and likeable. 
E) Digitally connected,engaging,and likeable. 
A) Digitally connected,participatory,and shareable. 
B) Digitally connected,engaging,and shareable. 
C) Digitally connected,segmented,and shareable. 
D) Digitally connected,participatory,and likeable. 
E) Digitally connected,engaging,and likeable.

Question 4

Which of the following describes the nature of the game,such as fantasy,horror and retro?

Accepted Answer

A) Milieu. 
B) Tactic. 
C) Mode. 
D) Theme. 
E) Genre. 
A) Milieu. 
B) Tactic. 
C) Mode. 
D) Theme. 
E) Genre.

Question 5

Which one of the following is not a key characteristic of games?

Accepted Answer

A) Gamers are open to advertising content in games. 
B) Brands benefit when they associate with a successful game. 
C) Players identify with the brands their characters use,and this increases their brand involvement. 
D) Branding within a game's story is an unobtrusive way to share a brand's core message. 
E) Marketers cannot measure a game's promotional value. 
A) Gamers are open to advertising content in games. 
B) Brands benefit when they associate with a successful game. 
C) Players identify with the brands their characters use,and this increases their brand involvement. 
D) Branding within a game's story is an unobtrusive way to share a brand's core message. 
E) Marketers cannot measure a game's promotional value.

Question 6

Coca-Cola's Placelists campaign provides a good example of how marketers are using which of the following to share brand messaging?

Accepted Answer

A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of the above. 
A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of the above.

Question 7

Which of the following completes the sentence,'________ gamers value realism in the game's contextual clues and challenge in the game's activities,while _________ gamers value ease of use and immediate gratification'?

Accepted Answer

A) Hardcore;core 
B) Core;social 
C) Social;casual 
D) Casual;core 
E) None of the above 
A) Hardcore;core 
B) Core;social 
C) Social;casual 
D) Casual;core 
E) None of the above

Question 8

Brands can create owned vehicles of social entertainment by creating which type of content?

Accepted Answer

A) Curated. 
B) Owned. 
C) Branded. 
D) Bought. 
E) Published. 
A) Curated. 
B) Owned. 
C) Branded. 
D) Bought. 
E) Published.

Question 9

Play and the motivations for individuals to participate include all of the following save which one?

Accepted Answer

A) Power. 
B) Frivolity. 
C) Fun. 
D) Identity. 
E) Fantasy. 
A) Power. 
B) Frivolity. 
C) Fun. 
D) Identity. 
E) Fantasy.

Question 10

ClickZ defined which of the following as 'technology that supports communication and social interaction in either the context of watching television,or related to TV content'?

Accepted Answer

A) Social music. 
B) Social celebrity. 
C) Social games. 
D) Social TV. 
E) None of the above. 
A) Social music. 
B) Social celebrity. 
C) Social games. 
D) Social TV. 
E) None of the above.

Which type of game is distinguished by low barriers to entry,is easy to learn,and requires a small amount of time per game?

Which of the following is considered to be in the realm of social music?

Which of the following best represents the characteristics of social entertainment?

Which of the following describes the nature of the game,such as fantasy,horror and retro?

Which one of the following is not a key characteristic of games?

Coca-Cola's Placelists campaign provides a good example of how marketers are using which of the following to share brand messaging?

Which of the following completes the sentence,' gamers value realism in the game's contextual clues and challenge in the game's activities,while _ gamers value ease of use and immediate gratification'?

Brands can create owned vehicles of social entertainment by creating which type of content?

Play and the motivations for individuals to participate include all of the following save which one?

ClickZ defined which of the following as 'technology that supports communication and social interaction in either the context of watching television,or related to TV content'?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 7: Social Entertainment

Which type of game is distinguished by low barriers to entry,is easy to learn,and requires a small amount of time per game?

Which of the following is considered to be in the realm of social music?

Which of the following best represents the characteristics of social entertainment?

Which of the following describes the nature of the game,such as fantasy,horror and retro?

Which one of the following is not a key characteristic of games?

Coca-Cola's Placelists campaign provides a good example of how marketers are using which of the following to share brand messaging?

Which of the following completes the sentence,'________ gamers value realism in the game's contextual clues and challenge in the game's activities,while _________ gamers value ease of use and immediate gratification'?

Brands can create owned vehicles of social entertainment by creating which type of content?

Play and the motivations for individuals to participate include all of the following save which one?

ClickZ defined which of the following as 'technology that supports communication and social interaction in either the context of watching television,or related to TV content'?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Which of the following completes the sentence,' gamers value realism in the game's contextual clues and challenge in the game's activities,while _ gamers value ease of use and immediate gratification'?