Question 1

Which of the following means that there are way too many games out there that compete for players' attention?

Accepted Answer

A) Game placement. 
B) Game internalization. 
C) Game transference. 
D) Game steganography. 
E) Game clutter. 
A) Game placement. 
B) Game internalization. 
C) Game transference. 
D) Game steganography. 
E) Game clutter. E

Question 2

Which of the following completes the sentence,'Play as _______ encourages participants to engage in creative,imaginative experiences'?

Accepted Answer

A) power 
B) frivolity 
C) fun 
D) identity 
E) fantasy 
A) power 
B) frivolity 
C) fun 
D) identity 
E) fantasy C

Question 3

Which of the following proposes that mental stimulation through storytelling encourages players to become lost in the story?

Accepted Answer

A) Dark marketing. 
B) Steganography. 
C) The meaning transfer model. 
D) The narrative transportation theory. 
E) The transference effect. 
A) Dark marketing. 
B) Steganography. 
C) The meaning transfer model. 
D) The narrative transportation theory. 
E) The transference effect. D

Question 4

Which of the following is not true regarding alternate reality games?

Accepted Answer

A) The story typically unfolds in a linear fashion. 
B) ARGs are organic. 
C) ARG players rely on the Internet as the hub of communication. 
D) ARG players desire to share information with each other. 
E) The ARG story is often followed by observers. 
A) The story typically unfolds in a linear fashion. 
B) ARGs are organic. 
C) ARG players rely on the Internet as the hub of communication. 
D) ARG players desire to share information with each other. 
E) The ARG story is often followed by observers.

Question 5

Epic goal,a live action soccer game,falls into which of the following game genres?

Accepted Answer

A) Simulation. 
B) First-person shooter. 
C) Role-playing. 
D) Strategy. 
E) Action. 
A) Simulation. 
B) First-person shooter. 
C) Role-playing. 
D) Strategy. 
E) Action.

Question 6

Which of the following refers to the method of play?

Accepted Answer

A) QR code. 
B) Platform. 
C) Mode. 
D) Milieu. 
E) Genre. 
A) QR code. 
B) Platform. 
C) Mode. 
D) Milieu. 
E) Genre.

Question 7

Which type of game is distinguished by high barriers to entry,including long playing times and demand for advanced skills for ongoing play?

Accepted Answer

A) Hardcore game. 
B) Core game. 
C) Social game. 
D) Casual game. 
E) Game console. 
A) Hardcore game. 
B) Core game. 
C) Social game. 
D) Casual game. 
E) Game console.

Question 8

Social media talent agencies like Niche and GrapeStory represent which of the following?

Accepted Answer

A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of the above. 
A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of the above.

Question 9

The organic development of Twitter communities around programming like Scandal has allowed people to converse about shows in real time.This is an example of how marketers are using which of the following to share brand messaging?

Accepted Answer

A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of the above. 
A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of the above.

Question 10

How is social publishing most akin to traditional media?

Accepted Answer

A) Anyone can publish content in online channels. 
B) News organizations can publish content in online channels. 
C) Individuals can publish content in online channels. 
D) Brands can publish content in online channels. 
E) All of the above. 
A) Anyone can publish content in online channels. 
B) News organizations can publish content in online channels. 
C) Individuals can publish content in online channels. 
D) Brands can publish content in online channels. 
E) All of the above.

Question 11

What are the content marketing aspects of social entertainment focused on?

Accepted Answer

A) Performing. 
B) Entertainment. 
C) Informing. 
D) Researching. 
E) Experiences. 
A) Performing. 
B) Entertainment. 
C) Informing. 
D) Researching. 
E) Experiences.

Question 12

In the Japanese version of Metal Gear Solid,Peace Walker,the character,could drink Mountain Dew,eat Doritos,and spray himself with Axe to recover or develop additional strength for game play.This is an example of which of the following?

Accepted Answer

A) A screen placement. 
B) A script placement. 
C) A display ad. 
D) A transactional ad. 
E) An achievement badge. 
A) A screen placement. 
B) A script placement. 
C) A display ad. 
D) A transactional ad. 
E) An achievement badge.

Question 13

Which of the following completes the sentence,'________ follow the game but do not actively participate,whereas ________ participate in forums but do not actively play'?

Accepted Answer

A) Casual gamers 
B) Lurkers 
C) Rubberneckers 
D) B then A 
E) B then C 
A) Casual gamers 
B) Lurkers 
C) Rubberneckers 
D) B then A 
E) B then C

Question 14

When you play FIFA and see all the soccer players wearing bright yellow Adidas brand cleats,this is an example of which of the following?

Accepted Answer

A) Display ad. 
B) Achievement badge. 
C) Dark ad. 
D) Transactional ad. 
E) Product placement. 
A) Display ad. 
B) Achievement badge. 
C) Dark ad. 
D) Transactional ad. 
E) Product placement.

Question 15

Biggie's endorsement of BarkBoxes is an example of how marketers share brand messaging through which of the following?

Accepted Answer

A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of the above. 
A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of the above.

Question 16

Which of the following best defines a platform?

Accepted Answer

A) A form of technology that enables the overlay of digital images and information over a real (physical)environment. 
B) The hardware systems on which the game is played. 
C) An interactive,electronic device used to display video games. 
D) A two-dimensional barcode that can be read using a webcam or mobile device equipped with a code reader. 
E) The way the game world is experienced. 
A) A form of technology that enables the overlay of digital images and information over a real (physical)environment. 
B) The hardware systems on which the game is played. 
C) An interactive,electronic device used to display video games. 
D) A two-dimensional barcode that can be read using a webcam or mobile device equipped with a code reader. 
E) The way the game world is experienced.

Question 17

Which of the following is not included in the social entertainment zone?

Accepted Answer

A) Social music. 
B) Social television and film. 
C) Social games. 
D) Social storefronts. 
E) Alternate reality games. 
A) Social music. 
B) Social television and film. 
C) Social games. 
D) Social storefronts. 
E) Alternate reality games.

Question 18

Which of the following best defines a mode?

Accepted Answer

A) A form of technology that enables the overlay of digital images and information over a real (physical)environment. 
B) The hardware systems on which the game is played. 
C) An interactive,electronic device used to display video games. 
D) A two-dimensional barcode that can be read using a webcam or mobile device equipped with a code reader. 
E) The way the game world is experienced. 
A) A form of technology that enables the overlay of digital images and information over a real (physical)environment. 
B) The hardware systems on which the game is played. 
C) An interactive,electronic device used to display video games. 
D) A two-dimensional barcode that can be read using a webcam or mobile device equipped with a code reader. 
E) The way the game world is experienced.

Question 19

What are the content marketing aspects of social publishing focused on?

Accepted Answer

A) Performing. 
B) Entertainment. 
C) Informing. 
D) Researching. 
E) Experiences. 
A) Performing. 
B) Entertainment. 
C) Informing. 
D) Researching. 
E) Experiences.

Question 20

The tactic of hiding messages within another medium,such that the message is undetectable for those who do not know to look for it,is known as which of the following?

Accepted Answer

A) Dark marketing. 
B) Steganography. 
C) Immersive fiction. 
D) Gold farming. 
E) Plot placement. 
A) Dark marketing. 
B) Steganography. 
C) Immersive fiction. 
D) Gold farming. 
E) Plot placement.

Which of the following means that there are way too many games out there that compete for players' attention?

Which of the following completes the sentence,'Play as _______ encourages participants to engage in creative,imaginative experiences'?

Which of the following proposes that mental stimulation through storytelling encourages players to become lost in the story?

Which of the following is not true regarding alternate reality games?

Epic goal,a live action soccer game,falls into which of the following game genres?

Which of the following refers to the method of play?

Which type of game is distinguished by high barriers to entry,including long playing times and demand for advanced skills for ongoing play?

Social media talent agencies like Niche and GrapeStory represent which of the following?

The organic development of Twitter communities around programming like Scandal has allowed people to converse about shows in real time.This is an example of how marketers are using which of the following to share brand messaging?

How is social publishing most akin to traditional media?

What are the content marketing aspects of social entertainment focused on?

In the Japanese version of Metal Gear Solid,Peace Walker,the character,could drink Mountain Dew,eat Doritos,and spray himself with Axe to recover or develop additional strength for game play.This is an example of which of the following?

Which of the following completes the sentence,' follow the game but do not actively participate,whereas participate in forums but do not actively play'?

When you play FIFA and see all the soccer players wearing bright yellow Adidas brand cleats,this is an example of which of the following?

Biggie's endorsement of BarkBoxes is an example of how marketers share brand messaging through which of the following?

Which of the following best defines a platform?

Which of the following is not included in the social entertainment zone?

Which of the following best defines a mode?

What are the content marketing aspects of social publishing focused on?

The tactic of hiding messages within another medium,such that the message is undetectable for those who do not know to look for it,is known as which of the following?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 7: Social Entertainment

Which of the following means that there are way too many games out there that compete for players' attention?

Which of the following completes the sentence,'Play as _______ encourages participants to engage in creative,imaginative experiences'?

Which of the following proposes that mental stimulation through storytelling encourages players to become lost in the story?

Which of the following is not true regarding alternate reality games?

Epic goal,a live action soccer game,falls into which of the following game genres?

Which of the following refers to the method of play?

Which type of game is distinguished by high barriers to entry,including long playing times and demand for advanced skills for ongoing play?

Social media talent agencies like Niche and GrapeStory represent which of the following?

The organic development of Twitter communities around programming like Scandal has allowed people to converse about shows in real time.This is an example of how marketers are using which of the following to share brand messaging?

How is social publishing most akin to traditional media?

What are the content marketing aspects of social entertainment focused on?

In the Japanese version of Metal Gear Solid,Peace Walker,the character,could drink Mountain Dew,eat Doritos,and spray himself with Axe to recover or develop additional strength for game play.This is an example of which of the following?

Which of the following completes the sentence,'________ follow the game but do not actively participate,whereas ________ participate in forums but do not actively play'?

When you play FIFA and see all the soccer players wearing bright yellow Adidas brand cleats,this is an example of which of the following?

Biggie's endorsement of BarkBoxes is an example of how marketers share brand messaging through which of the following?

Which of the following best defines a platform?

Which of the following is not included in the social entertainment zone?

Which of the following best defines a mode?

What are the content marketing aspects of social publishing focused on?

The tactic of hiding messages within another medium,such that the message is undetectable for those who do not know to look for it,is known as which of the following?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Which of the following completes the sentence,' follow the game but do not actively participate,whereas participate in forums but do not actively play'?