Question 1

Social commerce is a subset of which of the following?

Accepted Answer

A) Social entertainment. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Consumer-solicited media. 
A) Social entertainment. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Consumer-solicited media. B

Question 2

The simple buttons that provide an onsite endorsement of a product,such as the Facebook 'like' button,are known as which of the following?

Accepted Answer

A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters. 
A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters. A

Question 3

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. B

Question 4

Which of the following refers to the moment a consumer chooses a product from the store shelf?

Accepted Answer

A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT. 
A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT.

Question 5

Which of the following best describes what an 'Ask Your Network' tool does?

Accepted Answer

A) Enables one to post product information and ask friends for advice prior to purchase. 
B) Enables one to see purchase pals' movement throughout the site,discussion,and sharing. 
C) Enables one to share creations,shopping lists,and wishlists. 
D) Enables shoppers to shop multiple stores (like a mall)using several social shopping tools. 
E) Enables businesses to conduct transactions with customers from within social network sites. 
A) Enables one to post product information and ask friends for advice prior to purchase. 
B) Enables one to see purchase pals' movement throughout the site,discussion,and sharing. 
C) Enables one to share creations,shopping lists,and wishlists. 
D) Enables shoppers to shop multiple stores (like a mall)using several social shopping tools. 
E) Enables businesses to conduct transactions with customers from within social network sites.

Question 6

If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend,you might pull up all the restaurants in the area and then choose the one with the highest average rating.This mental shortcut used to help you make a decision is known as which of the following?

Accepted Answer

A) Rule of reciprocity. 
B) Norm. 
C) Heuristic. 
D) Bounded rationality. 
E) Referral. 
A) Rule of reciprocity. 
B) Norm. 
C) Heuristic. 
D) Bounded rationality. 
E) Referral.

Question 7

Which of the following enables shoppers to show products by most popular,most viewed,most favorite,or most commented?

Accepted Answer

A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters. 
A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters.

Question 8

Which of the following best describes what a deal directory is?

Accepted Answer

A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts. 
A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts.

Question 9

The social commerce approach characteristic of reciprocity is best defined by which of the following?

Accepted Answer

A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts. 
A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts.

Question 10

Which of the following is not an example of social commerce?

Accepted Answer

A) Online ratings and reviews. 
B) Shopping related apps. 
C) Deal sites and deal aggregators. 
D) Social shopping malls and storefronts. 
E) Consumer solicited media and microblogs. 
A) Online ratings and reviews. 
B) Shopping related apps. 
C) Deal sites and deal aggregators. 
D) Social shopping malls and storefronts. 
E) Consumer solicited media and microblogs.

Question 11

Which of the following best describes a popularity filter?

Accepted Answer

A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts. 
A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts.

Question 12

The social commerce approach characteristic of advocacy is best defined by which of the following?

Accepted Answer

A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts. 
A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts.

Question 13

Which of the following is the practice of buying and selling products and services via the Internet?

Accepted Answer

A) Social commerce. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Social shopping. 
A) Social commerce. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Social shopping.

Question 14

Which of the following best describes what a user forum is?

Accepted Answer

A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts. 
A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts.

Question 15

Which of the following best defines the term 'thinslicing'?

Accepted Answer

A) To expend just enough effort to make a decision that's acceptable,but not necessarily the one that's 'best'. 
B) To ignore most of the available information and instead notice a few salient cues to make a choice. 
C) To change beliefs or actions as a reaction to real or imagined group pressure. 
D) To repay debts and favors. 
E) To jump on the bandwagon. 
A) To expend just enough effort to make a decision that's acceptable,but not necessarily the one that's 'best'. 
B) To ignore most of the available information and instead notice a few salient cues to make a choice. 
C) To change beliefs or actions as a reaction to real or imagined group pressure. 
D) To repay debts and favors. 
E) To jump on the bandwagon.

Question 16

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

Accepted Answer

A) Rules of reciprocity. 
B) Affinities. 
C) Cognitive biases. 
D) Bounded rationalities. 
E) Referrals. 
A) Rules of reciprocity. 
B) Affinities. 
C) Cognitive biases. 
D) Bounded rationalities. 
E) Referrals.

Question 17

Which psychological state may lead a gambler to say that they are betting the house only due to 'intellectual curiosity' rather than due to the thrill of betting?

Accepted Answer

A) Bounded rationality. 
B) Cognitive dissonance. 
C) Susceptibility. 
D) Scarcity. 
E) Cognitive bias. 
A) Bounded rationality. 
B) Cognitive dissonance. 
C) Susceptibility. 
D) Scarcity. 
E) Cognitive bias.

Question 18

The social shopping tool of shop together is associated most with which of the following tactics of influence?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Scarcity. 
D) Affinity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Scarcity. 
D) Affinity. 
E) Consistency.

Question 19

Which type of influence tactic is exemplified when Peyton Manning,a likable NFL football player,endorses Timex watches?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 20

Which form of recommendation enables users to share a more personal story about their experience,possibly as a video endorsement?

Accepted Answer

A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters. 
A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters.

Social commerce is a subset of which of the following?

The simple buttons that provide an onsite endorsement of a product,such as the Facebook 'like' button,are known as which of the following?

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

Which of the following refers to the moment a consumer chooses a product from the store shelf?

Which of the following best describes what an 'Ask Your Network' tool does?

If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend,you might pull up all the restaurants in the area and then choose the one with the highest average rating.This mental shortcut used to help you make a decision is known as which of the following?

Which of the following enables shoppers to show products by most popular,most viewed,most favorite,or most commented?

Which of the following best describes what a deal directory is?

The social commerce approach characteristic of reciprocity is best defined by which of the following?

Which of the following is not an example of social commerce?

Which of the following best describes a popularity filter?

The social commerce approach characteristic of advocacy is best defined by which of the following?

Which of the following is the practice of buying and selling products and services via the Internet?

Which of the following best describes what a user forum is?

Which of the following best defines the term 'thinslicing'?

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

Which psychological state may lead a gambler to say that they are betting the house only due to 'intellectual curiosity' rather than due to the thrill of betting?

The social shopping tool of shop together is associated most with which of the following tactics of influence?

Which type of influence tactic is exemplified when Peyton Manning,a likable NFL football player,endorses Timex watches?

Which form of recommendation enables users to share a more personal story about their experience,possibly as a video endorsement?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 8: Social Commerce

Social commerce is a subset of which of the following?

The simple buttons that provide an onsite endorsement of a product,such as the Facebook 'like' button,are known as which of the following?

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

Which of the following refers to the moment a consumer chooses a product from the store shelf?

Which of the following best describes what an 'Ask Your Network' tool does?

If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend,you might pull up all the restaurants in the area and then choose the one with the highest average rating.This mental shortcut used to help you make a decision is known as which of the following?

Which of the following enables shoppers to show products by most popular,most viewed,most favorite,or most commented?

Which of the following best describes what a deal directory is?

The social commerce approach characteristic of reciprocity is best defined by which of the following?

Which of the following is not an example of social commerce?

Which of the following best describes a popularity filter?

The social commerce approach characteristic of advocacy is best defined by which of the following?

Which of the following is the practice of buying and selling products and services via the Internet?

Which of the following best describes what a user forum is?

Which of the following best defines the term 'thinslicing'?

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

Which psychological state may lead a gambler to say that they are betting the house only due to 'intellectual curiosity' rather than due to the thrill of betting?

The social shopping tool of shop together is associated most with which of the following tactics of influence?

Which type of influence tactic is exemplified when Peyton Manning,a likable NFL football player,endorses Timex watches?

Which form of recommendation enables users to share a more personal story about their experience,possibly as a video endorsement?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters