Question 1

Which of the following best describes what a 'Shop Together' tool does?

Accepted Answer

A) Enables one to post product information and ask friends for advice prior to purchase. 
B) Enables one to see purchase pals' movement throughout the site,discussion,and sharing. 
C) Enables one to share creations,shopping lists,and wishlists. 
D) Enables shoppers to shop multiple stores (like a mall)using several social shopping tools. 
E) Enables businesses to conduct transactions with customers from within social network sites. 
A) Enables one to post product information and ask friends for advice prior to purchase. 
B) Enables one to see purchase pals' movement throughout the site,discussion,and sharing. 
C) Enables one to share creations,shopping lists,and wishlists. 
D) Enables shoppers to shop multiple stores (like a mall)using several social shopping tools. 
E) Enables businesses to conduct transactions with customers from within social network sites.

Question 2

When we choose a product due to the attractiveness of the requester,which of the following influences are we acting under?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 3

Which of the following is not a step in consumer decision making?

Accepted Answer

A) Problem recognition. 
B) Information search. 
C) Pre-purchase evaluation. 
D) Purchase. 
E) Post-purchase evaluation. 
A) Problem recognition. 
B) Information search. 
C) Pre-purchase evaluation. 
D) Purchase. 
E) Post-purchase evaluation.

Question 4

Which ratings give a quality indicator to other users before they invest time reading and also provide feedback to those who complete reviews?

Accepted Answer

A) Helpfulness. 
B) Hueristic. 
C) Usefulness. 
D) Expectation. 
E) Sponsor. 
A) Helpfulness. 
B) Hueristic. 
C) Usefulness. 
D) Expectation. 
E) Sponsor.

Question 5

Which influence tactic of social proof is not used by the following social shopping tools?

Accepted Answer

A) Filters. 
B) Reviews. 
C) Recommendations. 
D) Brand butler services. 
E) User forums. 
A) Filters. 
B) Reviews. 
C) Recommendations. 
D) Brand butler services. 
E) User forums.

Question 6

Which of the following emphasizes that consumers today may be influenced in several moments online prior to making a purchase decision?

Accepted Answer

A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT. 
A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT.

Question 7

When we choose a product due to maintaining our own beliefs,attitudes,and past behaviors,which type of influence tactic are we acting on?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 8

Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?

Accepted Answer

A) Educating people about your products and services. 
B) Identifying people most likely to share their opinions. 
C) Providing tools that make it easier to save information. 
D) Studying how,where,and when opinions are being shared. 
E) Listening and responding to supporters,detractors,and neutrals. 
A) Educating people about your products and services. 
B) Identifying people most likely to share their opinions. 
C) Providing tools that make it easier to save information. 
D) Studying how,where,and when opinions are being shared. 
E) Listening and responding to supporters,detractors,and neutrals.

Question 9

What type of influence tactic are you engaging in when you buy a particular brand of shoes because the majority of your peers have done the same?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 10

Which influence tactic is being used when marketers advertise a limited edition Xbox?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Which of the following best describes what a 'Shop Together' tool does?

When we choose a product due to the attractiveness of the requester,which of the following influences are we acting under?

Which of the following is not a step in consumer decision making?

Which ratings give a quality indicator to other users before they invest time reading and also provide feedback to those who complete reviews?

Which influence tactic of social proof is not used by the following social shopping tools?

Which of the following emphasizes that consumers today may be influenced in several moments online prior to making a purchase decision?

When we choose a product due to maintaining our own beliefs,attitudes,and past behaviors,which type of influence tactic are we acting on?

Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?

What type of influence tactic are you engaging in when you buy a particular brand of shoes because the majority of your peers have done the same?

Which influence tactic is being used when marketers advertise a limited edition Xbox?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 8: Social Commerce

Which of the following best describes what a 'Shop Together' tool does?

When we choose a product due to the attractiveness of the requester,which of the following influences are we acting under?

Which of the following is not a step in consumer decision making?

Which ratings give a quality indicator to other users before they invest time reading and also provide feedback to those who complete reviews?

Which influence tactic of social proof is not used by the following social shopping tools?

Which of the following emphasizes that consumers today may be influenced in several moments online prior to making a purchase decision?

When we choose a product due to maintaining our own beliefs,attitudes,and past behaviors,which type of influence tactic are we acting on?

Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?

What type of influence tactic are you engaging in when you buy a particular brand of shoes because the majority of your peers have done the same?

Which influence tactic is being used when marketers advertise a limited edition Xbox?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters