Question 1

Secondary data collection is most likely done through which of the following?

Accepted Answer

A) An interview. 
B) A focus group. 
C) A survey. 
D) An experiment. 
E) A database search. 
A) An interview. 
B) A focus group. 
C) A survey. 
D) An experiment. 
E) A database search. E

Question 2

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

Accepted Answer

A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research. 
A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research. C

Question 3

When a researcher conducts a study of Xbox gamers by reflecting on their characteristics in chat rooms,what type of research is most likely being employed?

Accepted Answer

A) Survey research. 
B) Focus group research. 
C) Experimental research. 
D) Sentiment research. 
E) Netnography research. 
A) Survey research. 
B) Focus group research. 
C) Experimental research. 
D) Sentiment research. 
E) Netnography research. E

Question 4

A team of researchers who wanted to learn about how teenage girls actually talk about beauty care products sponsored a series of sleepovers where they sent (female)employees to hang out overnight and record what they learned when the conversation turned to cosmetics,skin treatments,and the like.This is an example of which of the following types of research?

Accepted Answer

A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research. 
A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research.

Question 5

Information that is already collected and available for use is also known as which of the following?

Accepted Answer

A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research. 
A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research.

Question 6

Which of the following are adjustment factors applied to adjust for differences in probability of selection between cases in a sample?

Accepted Answer

A) Sampling spreads. 
B) Sampling codes. 
C) Sampling classifiers. 
D) Sampling errors. 
E) Sampling weights. 
A) Sampling spreads. 
B) Sampling codes. 
C) Sampling classifiers. 
D) Sampling errors. 
E) Sampling weights.

Question 7

Which of the following is another name for sentiment analysis?

Accepted Answer

A) Netnography. 
B) Web crawling. 
C) Opinion mining. 
D) Content analysis. 
E) Focus group research. 
A) Netnography. 
B) Web crawling. 
C) Opinion mining. 
D) Content analysis. 
E) Focus group research.

Question 8

Which of the following are not steps in a sentiment analysis?

Accepted Answer

A) Extract sentiment. 
B) Aggregate raw sentiment data into a summary. 
C) Extract entities of interest. 
D) Fetch,crawl,and cleanse. 
E) Apply text classifiers. 
A) Extract sentiment. 
B) Aggregate raw sentiment data into a summary. 
C) Extract entities of interest. 
D) Fetch,crawl,and cleanse. 
E) Apply text classifiers.

Question 9

Which of the following refers to how people think or feel (especially feel)about an object such as a brand or a political candidate?

Accepted Answer

A) Bias. 
B) Consent. 
C) Echo. 
D) Sentiment. 
E) Content. 
A) Bias. 
B) Consent. 
C) Echo. 
D) Sentiment. 
E) Content.

Question 10

When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

Accepted Answer

A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research. 
A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research.

Question 11

Which type of research is most likely being employed when Chick-Fil-A enthusiasts are studied by a researcher keeping a journal on their language in message boards?

Accepted Answer

A) Survey research. 
B) Focus group research. 
C) Experimental research. 
D) Sentiment research. 
E) Netnography research. 
A) Survey research. 
B) Focus group research. 
C) Experimental research. 
D) Sentiment research. 
E) Netnography research.

Question 12

When a researcher records the behavior of buyers' decisions when they shop,they are engaging in which of the following types of research?

Accepted Answer

A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research. 
A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research.

Question 13

Analyzing product reviews to obtain insight into the mix of features people want,and the product's strengths and weaknesses is a way marketers use which of the following?

Accepted Answer

A) Content analysis. 
B) Experimental research. 
C) Netnography research. 
D) Focus group research. 
E) Sentiment analysis. 
A) Content analysis. 
B) Experimental research. 
C) Netnography research. 
D) Focus group research. 
E) Sentiment analysis.

Question 14

Which of the following types of data collection methods does not involve qualitative analyses?

Accepted Answer

A) A survey. 
B) Observation. 
C) Ethnographic research. 
D) Social media listening research. 
E) Netnography research. 
A) A survey. 
B) Observation. 
C) Ethnographic research. 
D) Social media listening research. 
E) Netnography research.

Question 15

A social media research study sets out to determine the attitudes and characteristics of Xbox gamers,so they select the gaming sites of GamesForum and Gaming Bay to define Xbox gamers.The gamers in this example represent which of the following?

Accepted Answer

A) Population. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design. 
A) Population. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design.

Question 16

Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?

Accepted Answer

A) Text mining. 
B) Content analysis. 
C) Sentiment analysis. 
D) Opinion mining. 
E) Netnography. 
A) Text mining. 
B) Content analysis. 
C) Sentiment analysis. 
D) Opinion mining. 
E) Netnography.

Question 17

Which typical type of data refers to the actual comments people post in English or other languages?

Accepted Answer

A) Spams. 
B) Verbatims. 
C) Codes. 
D) Echoes. 
E) Sentiments. 
A) Spams. 
B) Verbatims. 
C) Codes. 
D) Echoes. 
E) Sentiments.

Question 18

Which form of social media works with the aid of software that systematically searches key words it finds in social spaces such as blogs,social networks,and forums?

Accepted Answer

A) Social media monitoring. 
B) Social media spamming. 
C) Social media crawling. 
D) Social media fetching. 
E) Social media mining. 
A) Social media monitoring. 
B) Social media spamming. 
C) Social media crawling. 
D) Social media fetching. 
E) Social media mining.

Question 19

At its core,sentiment analysis is which of the following?

Accepted Answer

A) Ethnographic. 
B) Experimental. 
C) Netnography. 
D) Focus group. 
E) Attitudinal. 
A) Ethnographic. 
B) Experimental. 
C) Netnography. 
D) Focus group. 
E) Attitudinal.

Question 20

Which of the following is used by researchers when it is financially or logistically impossible to study all members in a population?

Accepted Answer

A) Viral spread. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design. 
A) Viral spread. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design.

Secondary data collection is most likely done through which of the following?

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

When a researcher conducts a study of Xbox gamers by reflecting on their characteristics in chat rooms,what type of research is most likely being employed?

Information that is already collected and available for use is also known as which of the following?

Which of the following are adjustment factors applied to adjust for differences in probability of selection between cases in a sample?

Which of the following is another name for sentiment analysis?

Which of the following are not steps in a sentiment analysis?

Which of the following refers to how people think or feel (especially feel)about an object such as a brand or a political candidate?

When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

Which type of research is most likely being employed when Chick-Fil-A enthusiasts are studied by a researcher keeping a journal on their language in message boards?

When a researcher records the behavior of buyers' decisions when they shop,they are engaging in which of the following types of research?

Analyzing product reviews to obtain insight into the mix of features people want,and the product's strengths and weaknesses is a way marketers use which of the following?

Which of the following types of data collection methods does not involve qualitative analyses?

A social media research study sets out to determine the attitudes and characteristics of Xbox gamers,so they select the gaming sites of GamesForum and Gaming Bay to define Xbox gamers.The gamers in this example represent which of the following?

Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?

Which typical type of data refers to the actual comments people post in English or other languages?

Which form of social media works with the aid of software that systematically searches key words it finds in social spaces such as blogs,social networks,and forums?

At its core,sentiment analysis is which of the following?

Which of the following is used by researchers when it is financially or logistically impossible to study all members in a population?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media Metrics

Filters

Exam 9: Social Media for Consumer Insight

Secondary data collection is most likely done through which of the following?

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

When a researcher conducts a study of Xbox gamers by reflecting on their characteristics in chat rooms,what type of research is most likely being employed?

Information that is already collected and available for use is also known as which of the following?

Which of the following are adjustment factors applied to adjust for differences in probability of selection between cases in a sample?

Which of the following is another name for sentiment analysis?

Which of the following are not steps in a sentiment analysis?

Which of the following refers to how people think or feel (especially feel)about an object such as a brand or a political candidate?

When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

Which type of research is most likely being employed when Chick-Fil-A enthusiasts are studied by a researcher keeping a journal on their language in message boards?

When a researcher records the behavior of buyers' decisions when they shop,they are engaging in which of the following types of research?

Analyzing product reviews to obtain insight into the mix of features people want,and the product's strengths and weaknesses is a way marketers use which of the following?

Which of the following types of data collection methods does not involve qualitative analyses?

A social media research study sets out to determine the attitudes and characteristics of Xbox gamers,so they select the gaming sites of GamesForum and Gaming Bay to define Xbox gamers.The gamers in this example represent which of the following?

Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?

Which typical type of data refers to the actual comments people post in English or other languages?

Which form of social media works with the aid of software that systematically searches key words it finds in social spaces such as blogs,social networks,and forums?

At its core,sentiment analysis is which of the following?

Which of the following is used by researchers when it is financially or logistically impossible to study all members in a population?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media Metrics

Filters