Question 1

Which of the following terms is best described as words or other cues used to denote positive or negative sentiment?

Accepted Answer

A) Sentiment crawlers. 
B) Sentiment indicators. 
C) Negative codes. 
D) Sentiment weights. 
E) Echo effect. 
A) Sentiment crawlers. 
B) Sentiment indicators. 
C) Negative codes. 
D) Sentiment weights. 
E) Echo effect.

Question 2

Which of the following types of research involves recording behavior or the residual evidence of behavior?

Accepted Answer

A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research. 
A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research.

Question 3

Which of the following exists because people who share content online tend to share it in more than one community,and people in the sharer's network may then also share the same content?

Accepted Answer

A) Echo effect. 
B) The participation effect. 
C) Spam. 
D) Viral spread. 
E) Web scraping. 
A) Echo effect. 
B) The participation effect. 
C) Spam. 
D) Viral spread. 
E) Web scraping.

Question 4

Social media research can include which of the following?

Accepted Answer

A) Primary research. 
B) Secondary research. 
C) Industry research. 
D) Both primary and secondary research. 
E) Neither primary nor secondary research. 
A) Primary research. 
B) Secondary research. 
C) Industry research. 
D) Both primary and secondary research. 
E) Neither primary nor secondary research.

Question 5

Which of the following terms represents an available list that approximates the population and from which we draw a sample to represent the population?

Accepted Answer

A) Viral spread. 
B) Coverage. 
C) Census. 
D) Sample frame. 
E) Research design. 
A) Viral spread. 
B) Coverage. 
C) Census. 
D) Sample frame. 
E) Research design.

Question 6

When a new company researches and analyzes industry databases to understand the best way to enter a market,they are engaging in which of the following types of research?

Accepted Answer

A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research. 
A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research.

Question 7

Social media listening falls under which of the following types of research?

Accepted Answer

A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research. 
A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research.

Question 8

Which of the following would result if a study of hard-core gamers sampled only female gamers who were in their fifties?

Accepted Answer

A) Sampling error. 
B) Nonresponse bias. 
C) Scraping. 
D) Spam. 
E) Sampling weights. 
A) Sampling error. 
B) Nonresponse bias. 
C) Scraping. 
D) Spam. 
E) Sampling weights.

Question 9

If we were collecting primary data using survey research or interviews,we would specify the units of interest,likely the people or families to which we wish to generalize the study results.These people or families are known as which of the following?

Accepted Answer

A) Population. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design. 
A) Population. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design.

Question 10

Which of the following completes the sentence,'A researcher performing a _____________ might test a hypothesis that TV commercials reinforce traditional sex-role attitudes by sampling a large number of ads that aired during a certain period of time,and comparing the occupations that male versus female actors portrayed'?

Accepted Answer

A) Text mining. 
B) Content analysis. 
C) Sentiment analysis. 
D) Opinion mining. 
E) Netnography. 
A) Text mining. 
B) Content analysis. 
C) Sentiment analysis. 
D) Opinion mining. 
E) Netnography.

Which of the following terms is best described as words or other cues used to denote positive or negative sentiment?

Which of the following types of research involves recording behavior or the residual evidence of behavior?

Which of the following exists because people who share content online tend to share it in more than one community,and people in the sharer's network may then also share the same content?

Social media research can include which of the following?

Which of the following terms represents an available list that approximates the population and from which we draw a sample to represent the population?

When a new company researches and analyzes industry databases to understand the best way to enter a market,they are engaging in which of the following types of research?

Social media listening falls under which of the following types of research?

Which of the following would result if a study of hard-core gamers sampled only female gamers who were in their fifties?

If we were collecting primary data using survey research or interviews,we would specify the units of interest,likely the people or families to which we wish to generalize the study results.These people or families are known as which of the following?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media Metrics

Filters

Exam 9: Social Media for Consumer Insight

Which of the following terms is best described as words or other cues used to denote positive or negative sentiment?

Which of the following types of research involves recording behavior or the residual evidence of behavior?

Which of the following exists because people who share content online tend to share it in more than one community,and people in the sharer's network may then also share the same content?

Social media research can include which of the following?

Which of the following terms represents an available list that approximates the population and from which we draw a sample to represent the population?

When a new company researches and analyzes industry databases to understand the best way to enter a market,they are engaging in which of the following types of research?

Social media listening falls under which of the following types of research?

Which of the following would result if a study of hard-core gamers sampled only female gamers who were in their fifties?

If we were collecting primary data using survey research or interviews,we would specify the units of interest,likely the people or families to which we wish to generalize the study results.These people or families are known as which of the following?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media Metrics

Filters