Exam 9: Social Media for Consumer Insight

Which of the following refers to the potential that those units that were not included in the final sample in a study are significantly different from those that were included?

Information that is collected for the research purposes at hand is also known as which of the following?

Which of the following are labels that classify and assign meanings to pieces of information in a content analysis?

Which of the following is the primary unit of analysis for content analysis?

Less than 9 percent of all Internet users are on Twitter,but Twitter generates up to 60 percent of content that social media monitoring tools monitor.This means that to get a more accurate picture of all users we might want to sample relatively fewer tweets than other kinds of posts.Which of the following is being employed in this example?

Frito-Lay used the Minneapolis-St.Louis area as a test market for their multigrain snack,Sunchips,as a way to gather experiential data.Frito-Lay's use of a test market is an example of which of the following types of research?

Which of the following recommendations is not a good use of netnography?

Which of the following recommendations is not a good use of netnography?

When researchers make participants aware of the research and its benefits and implications,and they are given the opportunity to withdraw or move forward,they are acting under which of the following policies?

Which of the following is exemplified when results in a 30-minute phone survey are skewed because the people who were willing to take part in the survey were different from those who weren't?

Retweets on Twitter and shares on Facebook are both examples of which of the following?

How can organizations best approach social media listening?

Which of the following scour designated sites in the sampling frame to collect the relevant content and save it to a database?

In a social media research study on Twitter use,the researcher explained to the participants about the study's potential benefits to governmental policies and then asked if they wished to take part in it.What type of policy was the researcher acting under?

Which of the following is an unobtrusive approach to research with a key benefit of observing what is likely to be credible information,unaffected by the research process?

The social media monitoring process answers which of the following questions?

Which process occurs during sentiment analysis and is used to select only the content that appears to be relevant based on matches with the word-phrase dictionary?

The research design includes which of the following?

During a sentiment analysis,which of the following is applied to the data to filter any irrelevant content that made it into the data set once the data need to be cleansed?

Before any data are collected,which of the following must be in place to specify a plan to collect and utilize data so that desired information can be obtained with sufficient precision and/or so that hypotheses can be tested properly?