Question 1

In which system is the ladder indicative of the level of involvement in social media people have reached given their activities?

Accepted Answer

A) Digital mobility. 
B) Diffusion of innovations. 
C) Social technographics. 
D) Contact immediacy. 
E) Demographics. 
A) Digital mobility. 
B) Diffusion of innovations. 
C) Social technographics. 
D) Contact immediacy. 
E) Demographics. C

Question 2

Which of the following describes the process of dividing a market into distinct groups that have common needs and characteristics?

Accepted Answer

A) Behavioral segmentation. 
B) Market segmentation. 
C) Lifestream aggregation. 
D) Social media addiction. 
E) Handle squatting. 
A) Behavioral segmentation. 
B) Market segmentation. 
C) Lifestream aggregation. 
D) Social media addiction. 
E) Handle squatting. B

Question 3

Which of the following is the same exercise marketers can use to assess the situation and their competitors' social presence and is also used to assess personal social media activity according to the values expressed in the social engagement?

Accepted Answer

A) Social identity audit. 
B) Social activity audit. 
C) Personal identity audit. 
D) Personal activity audit. 
E) None of the above. 
A) Social identity audit. 
B) Social activity audit. 
C) Personal identity audit. 
D) Personal activity audit. 
E) None of the above. B

Question 4

Which of the following terms describes the extent to which worries about sharing too much information impact our online behavior is known?

Accepted Answer

A) Privacy salience. 
B) Privacy paradox. 
C) Social privacy. 
D) Social identity. 
E) None of the above. 
A) Privacy salience. 
B) Privacy paradox. 
C) Social privacy. 
D) Social identity. 
E) None of the above.

Question 5

Which type of impulse represents an acknowledgment of a liking and/or relationship with individuals and reference groups?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Question 6

Which of the following is not considered a microblog?

Accepted Answer

A) Support networks. 
B) Tight crowds. 
C) Brand clusters. 
D) Community clusters. 
E) Polaroid crowds. 
A) Support networks. 
B) Tight crowds. 
C) Brand clusters. 
D) Community clusters. 
E) Polaroid crowds.

Question 7

Which type of segmentation refers to segmenting markets by age,gender,income,ethnic background,educational attainment,family life cycle,and occupation?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral.

Question 8

Which of the following ad types would not appear on a website?

Accepted Answer

A) Display ad. 
B) Banner ad. 
C) Rich media ad. 
D) Text ad. 
E) Print ad. 
A) Display ad. 
B) Banner ad. 
C) Rich media ad. 
D) Text ad. 
E) Print ad.

Question 9

What type of segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral.

Question 10

The shift in culture to first seeking digital channels for communication,information and entertainment is also known as which of the following?

Accepted Answer

A) Contact Immediacy. 
B) Lifestreaming. 
C) Digital Mobility. 
D) Handle Squatting. 
E) Digital Primacy. 
A) Contact Immediacy. 
B) Lifestreaming. 
C) Digital Mobility. 
D) Handle Squatting. 
E) Digital Primacy.

Question 11

Which of the following represents your username in social communities?

Accepted Answer

A) Lifestream. 
B) Avatar. 
C) Social footprint. 
D) Handle. 
E) Social media touchpoint. 
A) Lifestream. 
B) Avatar. 
C) Social footprint. 
D) Handle. 
E) Social media touchpoint.

Question 12

A quick search of Twitter for actor Hugh Jackman turns up several people listings,including @RealHughJackman,@JackmanHugh,@HughJackman,and @H_Jackman,among others.Only one is the "real" Hugh Jackman.The others are probably which of the following?

Accepted Answer

A) Lifestreaming. 
B) Avatars. 
C) Handle squatting. 
D) Brand butlers. 
E) Lurking. 
A) Lifestreaming. 
B) Avatars. 
C) Handle squatting. 
D) Brand butlers. 
E) Lurking.

Question 13

Which networkers use mobile devices to visit social networks and for texting,but also feel like people need breaks from so much connectivity?

Accepted Answer

A) Digital collaborators. 
B) Ambivalent networks. 
C) Roving nodes. 
D) Media movers. 
E) Mobile newbies. 
A) Digital collaborators. 
B) Ambivalent networks. 
C) Roving nodes. 
D) Media movers. 
E) Mobile newbies.

Question 14

The impressions that make up the data that marketers use to paint your social identity are also known as which of the following?

Accepted Answer

A) Digital identity. 
B) Lifestream. 
C) Social footprints. 
D) Digital brand names. 
E) Social impressions. 
A) Digital identity. 
B) Lifestream. 
C) Social footprints. 
D) Digital brand names. 
E) Social impressions.

Question 15

Sally keeps checking for a response after replying to her boyfriend's message.What type of impulse is she responding to?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Personal utility. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Personal utility. 
E) Affinity.

Question 16

Which of the following are mobile apps provided by brands to help consumers take care of their lives' requirements more efficiently?

Accepted Answer

A) Search engines. 
B) Digital collaborators. 
C) Mobile newbies. 
D) Lifestream aggregators. 
E) Brand butlers. 
A) Search engines. 
B) Digital collaborators. 
C) Mobile newbies. 
D) Lifestream aggregators. 
E) Brand butlers.

Question 17

Which of the follow adds value to the social Web and their social communities as they contribute content to be shared with others?

Accepted Answer

A) Creators. 
B) Conversationalists. 
C) Critics. 
D) Collectors. 
E) Spectators. 
A) Creators. 
B) Conversationalists. 
C) Critics. 
D) Collectors. 
E) Spectators.

Question 18

What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral.

Question 19

Which term refers to brands that inspire passionate loyalty in their customers?

Accepted Answer

A) Lovemarks. 
B) Brand loyalty. 
C) Psychographic. 
D) Benefit brands. 
E) Behavioral. 
A) Lovemarks. 
B) Brand loyalty. 
C) Psychographic. 
D) Benefit brands. 
E) Behavioral.

Question 20

One of the most important motives for brands to acknowledge is when people ask,'What's in it for me?' What type of impulse does this best describe?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Personal utility. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Personal utility. 
E) Affinity.

In which system is the ladder indicative of the level of involvement in social media people have reached given their activities?

Which of the following describes the process of dividing a market into distinct groups that have common needs and characteristics?

Which of the following is the same exercise marketers can use to assess the situation and their competitors' social presence and is also used to assess personal social media activity according to the values expressed in the social engagement?

Which of the following terms describes the extent to which worries about sharing too much information impact our online behavior is known?

Which type of impulse represents an acknowledgment of a liking and/or relationship with individuals and reference groups?

Which of the following is not considered a microblog?

Which type of segmentation refers to segmenting markets by age,gender,income,ethnic background,educational attainment,family life cycle,and occupation?

Which of the following ad types would not appear on a website?

What type of segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category?

The shift in culture to first seeking digital channels for communication,information and entertainment is also known as which of the following?

Which of the following represents your username in social communities?

A quick search of Twitter for actor Hugh Jackman turns up several people listings,including @RealHughJackman,@JackmanHugh,@HughJackman,and @H_Jackman,among others.Only one is the "real" Hugh Jackman.The others are probably which of the following?

Which networkers use mobile devices to visit social networks and for texting,but also feel like people need breaks from so much connectivity?

The impressions that make up the data that marketers use to paint your social identity are also known as which of the following?

Sally keeps checking for a response after replying to her boyfriend's message.What type of impulse is she responding to?

Which of the following are mobile apps provided by brands to help consumers take care of their lives' requirements more efficiently?

Which of the follow adds value to the social Web and their social communities as they contribute content to be shared with others?

What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?

Which term refers to brands that inspire passionate loyalty in their customers?

One of the most important motives for brands to acknowledge is when people ask,'What's in it for me?' What type of impulse does this best describe?

The Horizontal Revolution

Strategic Planning With Social Media

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 3: Social Consumers

In which system is the ladder indicative of the level of involvement in social media people have reached given their activities?

Which of the following describes the process of dividing a market into distinct groups that have common needs and characteristics?

Which of the following is the same exercise marketers can use to assess the situation and their competitors' social presence and is also used to assess personal social media activity according to the values expressed in the social engagement?

Which of the following terms describes the extent to which worries about sharing too much information impact our online behavior is known?

Which type of impulse represents an acknowledgment of a liking and/or relationship with individuals and reference groups?

Which of the following is not considered a microblog?

Which type of segmentation refers to segmenting markets by age,gender,income,ethnic background,educational attainment,family life cycle,and occupation?

Which of the following ad types would not appear on a website?

What type of segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category?

The shift in culture to first seeking digital channels for communication,information and entertainment is also known as which of the following?

Which of the following represents your username in social communities?

A quick search of Twitter for actor Hugh Jackman turns up several people listings,including @RealHughJackman,@JackmanHugh,@HughJackman,and @H_Jackman,among others.Only one is the "real" Hugh Jackman.The others are probably which of the following?

Which networkers use mobile devices to visit social networks and for texting,but also feel like people need breaks from so much connectivity?

The impressions that make up the data that marketers use to paint your social identity are also known as which of the following?

Sally keeps checking for a response after replying to her boyfriend's message.What type of impulse is she responding to?

Which of the following are mobile apps provided by brands to help consumers take care of their lives' requirements more efficiently?

Which of the follow adds value to the social Web and their social communities as they contribute content to be shared with others?

What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?

Which term refers to brands that inspire passionate loyalty in their customers?

One of the most important motives for brands to acknowledge is when people ask,'What's in it for me?' What type of impulse does this best describe?

The Horizontal Revolution

Strategic Planning With Social Media

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters