Question 1

What type of segmentation is being used when a company markets to its 'heavy users'?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral.

Question 2

Digital technology has always existed for which group of people?

Accepted Answer

A) Digital immigrants. 
B) Digital natives. 
C) Desktop veterans. 
D) Drifting surfers. 
E) Lifestream aggregators. 
A) Digital immigrants. 
B) Digital natives. 
C) Desktop veterans. 
D) Drifting surfers. 
E) Lifestream aggregators.

Question 3

An ID that is used to describe something about you in shorthand as you try to build a following is known as which of the following?

Accepted Answer

A) Social footprint. 
B) Digital primacy. 
C) Digital brand name. 
D) Lifestream. 
E) Social media touchpoint. 
A) Social footprint. 
B) Digital primacy. 
C) Digital brand name. 
D) Lifestream. 
E) Social media touchpoint.

Question 4

What type of impulse led nearly five million Twitter users to follow Ashton Kutcher's daily tweets?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Question 5

Which of the following completes the sentence,'As we move down the ladder,the segments become less responsible for content and more involved in the _________of content'?

Accepted Answer

A) creators 
B) conversationalists 
C) critics 
D) consumption 
E) spectators 
A) creators 
B) conversationalists 
C) critics 
D) consumption 
E) spectators

Question 6

Which of the following are syndicators of content that send content directly to subscribers?

Accepted Answer

A) Lifestream aggregators. 
B) Roving nodes. 
C) Search engines. 
D) RSS feeds. 
E) Media movers. 
A) Lifestream aggregators. 
B) Roving nodes. 
C) Search engines. 
D) RSS feeds. 
E) Media movers.

Question 7

Which of the following completes the sentence,'________ is the sense of relief we feel from knowing others in our network are accessible'?

Accepted Answer

A) Contact comfort. 
B) Immediate altruistic response. 
C) Social media addiction. 
D) Prurient impulse. 
E) Validation impulse. 
A) Contact comfort. 
B) Immediate altruistic response. 
C) Social media addiction. 
D) Prurient impulse. 
E) Validation impulse.

Question 8

Which of the following represents the natural drive to feel a sense of psychological closeness to others without delay and a sense of relief from knowing others in our network are accessible?

Accepted Answer

A) Validation and immediacy. 
B) Altruistic and immediacy. 
C) Contact comfort and immediacy. 
D) Prurient and contact comfort. 
E) Affinity and validation. 
A) Validation and immediacy. 
B) Altruistic and immediacy. 
C) Contact comfort and immediacy. 
D) Prurient and contact comfort. 
E) Affinity and validation.

Question 9

Which of the following are the two most important microblogs for marketers?

Accepted Answer

A) Support networks and brand clusters. 
B) Tight crowds and support networks. 
C) Brand clusters and tight crowds. 
D) Community clusters and brand clusters. 
E) Polarized crowds and support networks. 
A) Support networks and brand clusters. 
B) Tight crowds and support networks. 
C) Brand clusters and tight crowds. 
D) Community clusters and brand clusters. 
E) Polarized crowds and support networks.

Question 10

Small pieces of data that are dropped onto consumers' hard drives,often used to track searches,site visits,clicks,and even the contents of electronic shopping carts are referred to as which of the following?

Accepted Answer

A) RSS feeds. 
B) Cookies. 
C) Roving nodes. 
D) Social media touchpoints. 
E) Banner ads. 
A) RSS feeds. 
B) Cookies. 
C) Roving nodes. 
D) Social media touchpoints. 
E) Banner ads.

What type of segmentation is being used when a company markets to its 'heavy users'?

Digital technology has always existed for which group of people?

An ID that is used to describe something about you in shorthand as you try to build a following is known as which of the following?

What type of impulse led nearly five million Twitter users to follow Ashton Kutcher's daily tweets?

Which of the following completes the sentence,'As we move down the ladder,the segments become less responsible for content and more involved in the _________of content'?

Which of the following are syndicators of content that send content directly to subscribers?

Which of the following completes the sentence,'________ is the sense of relief we feel from knowing others in our network are accessible'?

Which of the following represents the natural drive to feel a sense of psychological closeness to others without delay and a sense of relief from knowing others in our network are accessible?

Which of the following are the two most important microblogs for marketers?

Small pieces of data that are dropped onto consumers' hard drives,often used to track searches,site visits,clicks,and even the contents of electronic shopping carts are referred to as which of the following?

The Horizontal Revolution

Strategic Planning With Social Media

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 3: Social Consumers

What type of segmentation is being used when a company markets to its 'heavy users'?

Digital technology has always existed for which group of people?

An ID that is used to describe something about you in shorthand as you try to build a following is known as which of the following?

What type of impulse led nearly five million Twitter users to follow Ashton Kutcher's daily tweets?

Which of the following completes the sentence,'As we move down the ladder,the segments become less responsible for content and more involved in the _________of content'?

Which of the following are syndicators of content that send content directly to subscribers?

Which of the following completes the sentence,'________ is the sense of relief we feel from knowing others in our network are accessible'?

Which of the following represents the natural drive to feel a sense of psychological closeness to others without delay and a sense of relief from knowing others in our network are accessible?

Which of the following are the two most important microblogs for marketers?

Small pieces of data that are dropped onto consumers' hard drives,often used to track searches,site visits,clicks,and even the contents of electronic shopping carts are referred to as which of the following?

The Horizontal Revolution

Strategic Planning With Social Media

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters