Question 1

Which of the following refers to the way we represent ourselves via text,images,sounds,and video to others who access the Web?

Accepted Answer

A) Digital identity. 
B) Lifestream. 
C) Social footprint. 
D) Digital brand name. 
E) Digital primacy. 
A) Digital identity. 
B) Lifestream. 
C) Social footprint. 
D) Digital brand name. 
E) Digital primacy.

Question 2

Which people maintain a profile on one or more social networking sites and visit those sites on a regular basis?

Accepted Answer

A) Inactive. 
B) Conversationalists. 
C) Critics. 
D) Joiners. 
E) Spectators. 
A) Inactive. 
B) Conversationalists. 
C) Critics. 
D) Joiners. 
E) Spectators.

Question 3

Which type of impulse represents participation in social media as a way to 'pay it forward'?

Accepted Answer

A) Personal utility. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Personal utility. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Question 4

As FourSquare members check in,local businesses in that area can reach out to them with special offers and interactive promotions such as free drinks or discounts.What type of segmentation are local businesses using when they give offers through FourSquare?

Accepted Answer

A) Geographic segmentation. 
B) GPS technology. 
C) Market segmentation. 
D) Demographic segmentation. 
E) Behavioral segmentation. 
A) Geographic segmentation. 
B) GPS technology. 
C) Market segmentation. 
D) Demographic segmentation. 
E) Behavioral segmentation.

Question 5

Which reactors to content interact socially primarily by posting comments,ratings or reviews,and editing wikis?

Accepted Answer

A) Creators. 
B) Conversationalists. 
C) Critics. 
D) Collectors. 
E) Spectators. 
A) Creators. 
B) Conversationalists. 
C) Critics. 
D) Collectors. 
E) Spectators.

Question 6

Which people are most likely to be young females who maintain discussions with their friends via Twitter and Facebook updates and comments?

Accepted Answer

A) Creators. 
B) Conversationalists. 
C) Critics. 
D) Collectors. 
E) Spectators. 
A) Creators. 
B) Conversationalists. 
C) Critics. 
D) Collectors. 
E) Spectators.

Question 7

Which of the following is essentially a diary that you keep through your social media activities?

Accepted Answer

A) Digital identity. 
B) Lifestream. 
C) Social footprint. 
D) Digital brand name. 
E) Social impressions. 
A) Digital identity. 
B) Lifestream. 
C) Social footprint. 
D) Digital brand name. 
E) Social impressions.

Question 8

Which of the following completes the sentence,'_________ is/are characterized by highly interconnected people such as hobbyists,fans,or professional groups'?

Accepted Answer

A) Support networks 
B) Tight crowds 
C) Brand clusters 
D) Community clusters 
E) Polarized crowds 
A) Support networks 
B) Tight crowds 
C) Brand clusters 
D) Community clusters 
E) Polarized crowds

Question 9

What type of segmentation is used when companies market to consumers who want to have meaningful relationships with brands they use frequently?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral.

Question 10

Which type of impulse are you responding to when you 'follow' people on Twitter and visit their profiles?

Accepted Answer

A) Validation. 
B) Personal utility. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Validation. 
B) Personal utility. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Question 11

The portrait that marketers paint of you when they assess the image and perception you portray of yourself on social media is known as which of the following?

Accepted Answer

A) Personal utility impulse. 
B) Social footprint. 
C) Social personality. 
D) Social identity. 
E) Social profile. 
A) Personal utility impulse. 
B) Social footprint. 
C) Social personality. 
D) Social identity. 
E) Social profile.

Question 12

Which of the following is a satellite system that provides real-time location and time information?

Accepted Answer

A) RSS feed technology. 
B) Roving nodes technology. 
C) GPS technology. 
D) Lifestream aggregation. 
E) Digital mobility. 
A) RSS feed technology. 
B) Roving nodes technology. 
C) GPS technology. 
D) Lifestream aggregation. 
E) Digital mobility.

Question 13

What type of segmentation is being used when companies market to consumers who seek help from brands to manage their lives?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral.

Question 14

Which of the following does not represent a social footprint?

Accepted Answer

A) 'Liking' a site,article,or product. 
B) Shopping online. 
C) Commenting on YouTube videos. 
D) Charging a purchase at a retail store on your credit card. 
E) Downloading a podcast from iTunes. 
A) 'Liking' a site,article,or product. 
B) Shopping online. 
C) Commenting on YouTube videos. 
D) Charging a purchase at a retail store on your credit card. 
E) Downloading a podcast from iTunes.

Question 15

When you attempt to use social media to earn worldwide fame,which impulse are you responding to?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Question 16

North Face can expect to sell more parkas to people who live in winter climates,whereas Roxy will move more bikinis in sunny vacation spots.This is an example of which of the following?

Accepted Answer

A) Geographic segmentation. 
B) GPS technology. 
C) Market segmentation. 
D) Demographic segmentation. 
E) Behavioral segmentation. 
A) Geographic segmentation. 
B) GPS technology. 
C) Market segmentation. 
D) Demographic segmentation. 
E) Behavioral segmentation.

Question 17

Which people treat online content like that available in other media (television,magazines,and radio)?

Accepted Answer

A) Creators. 
B) Conversationalists. 
C) Critics. 
D) Collectors. 
E) Spectators. 
A) Creators. 
B) Conversationalists. 
C) Critics. 
D) Collectors. 
E) Spectators.

Question 18

Your digital identity is made up of which of the following?

Accepted Answer

A) Your Facebook and Twitter accounts. 
B) Your social footprint and lifestream. 
C) Your handle and RSS feed. 
D) Your digital brand name and digital primacy. 
E) Your digital collaborators and critics. 
A) Your Facebook and Twitter accounts. 
B) Your social footprint and lifestream. 
C) Your handle and RSS feed. 
D) Your digital brand name and digital primacy. 
E) Your digital collaborators and critics.

Question 19

People's willingness to disclose personal information in social media channels despite expressing high levels of concern for privacy protection is also known as which of the following?

Accepted Answer

A) Privacy salience. 
B) Privacy paradox. 
C) Social privacy. 
D) Social identity. 
E) None of the above. 
A) Privacy salience. 
B) Privacy paradox. 
C) Social privacy. 
D) Social identity. 
E) None of the above.

Question 20

Which impulse represents the feeding of one's own ego?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Which of the following refers to the way we represent ourselves via text,images,sounds,and video to others who access the Web?

Which people maintain a profile on one or more social networking sites and visit those sites on a regular basis?

Which type of impulse represents participation in social media as a way to 'pay it forward'?

As FourSquare members check in,local businesses in that area can reach out to them with special offers and interactive promotions such as free drinks or discounts.What type of segmentation are local businesses using when they give offers through FourSquare?

Which reactors to content interact socially primarily by posting comments,ratings or reviews,and editing wikis?

Which people are most likely to be young females who maintain discussions with their friends via Twitter and Facebook updates and comments?

Which of the following is essentially a diary that you keep through your social media activities?

Which of the following completes the sentence,'_________ is/are characterized by highly interconnected people such as hobbyists,fans,or professional groups'?

What type of segmentation is used when companies market to consumers who want to have meaningful relationships with brands they use frequently?

Which type of impulse are you responding to when you 'follow' people on Twitter and visit their profiles?

The portrait that marketers paint of you when they assess the image and perception you portray of yourself on social media is known as which of the following?

Which of the following is a satellite system that provides real-time location and time information?

What type of segmentation is being used when companies market to consumers who seek help from brands to manage their lives?

Which of the following does not represent a social footprint?

When you attempt to use social media to earn worldwide fame,which impulse are you responding to?

North Face can expect to sell more parkas to people who live in winter climates,whereas Roxy will move more bikinis in sunny vacation spots.This is an example of which of the following?

Which people treat online content like that available in other media (television,magazines,and radio)?

Your digital identity is made up of which of the following?

People's willingness to disclose personal information in social media channels despite expressing high levels of concern for privacy protection is also known as which of the following?

Which impulse represents the feeding of one's own ego?

The Horizontal Revolution

Strategic Planning With Social Media

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 3: Social Consumers

Which of the following refers to the way we represent ourselves via text,images,sounds,and video to others who access the Web?

Which people maintain a profile on one or more social networking sites and visit those sites on a regular basis?

Which type of impulse represents participation in social media as a way to 'pay it forward'?

As FourSquare members check in,local businesses in that area can reach out to them with special offers and interactive promotions such as free drinks or discounts.What type of segmentation are local businesses using when they give offers through FourSquare?

Which reactors to content interact socially primarily by posting comments,ratings or reviews,and editing wikis?

Which people are most likely to be young females who maintain discussions with their friends via Twitter and Facebook updates and comments?

Which of the following is essentially a diary that you keep through your social media activities?

Which of the following completes the sentence,'_________ is/are characterized by highly interconnected people such as hobbyists,fans,or professional groups'?

What type of segmentation is used when companies market to consumers who want to have meaningful relationships with brands they use frequently?

Which type of impulse are you responding to when you 'follow' people on Twitter and visit their profiles?

The portrait that marketers paint of you when they assess the image and perception you portray of yourself on social media is known as which of the following?

Which of the following is a satellite system that provides real-time location and time information?

What type of segmentation is being used when companies market to consumers who seek help from brands to manage their lives?

Which of the following does not represent a social footprint?

When you attempt to use social media to earn worldwide fame,which impulse are you responding to?

North Face can expect to sell more parkas to people who live in winter climates,whereas Roxy will move more bikinis in sunny vacation spots.This is an example of which of the following?

Which people treat online content like that available in other media (television,magazines,and radio)?

Your digital identity is made up of which of the following?

People's willingness to disclose personal information in social media channels despite expressing high levels of concern for privacy protection is also known as which of the following?

Which impulse represents the feeding of one's own ego?

The Horizontal Revolution

Strategic Planning With Social Media

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters