Question 1

Elizabeth knows and communicates with many more people than Tom.Malcolm Gladwell identifies Elizabeth as which of the following?

Accepted Answer

A) Maven. 
B) Connector. 
C) Salesman. 
D) Core tie. 
E) Weak tie. 
A) Maven. 
B) Connector. 
C) Salesman. 
D) Core tie. 
E) Weak tie. B

Question 2

Which of the following does not represent an object?

Accepted Answer

A) URLs are objects on Diigo. 
B) Dogs are objects on Dogster. 
C) Secrets are objects on Whisper. 
D) Places are objects on FourSquare. 
E) Faces are objects on Facebook. 
A) URLs are objects on Diigo. 
B) Dogs are objects on Dogster. 
C) Secrets are objects on Whisper. 
D) Places are objects on FourSquare. 
E) Faces are objects on Facebook. E

Question 3

Which type of power refers to the ability to punish others?

Accepted Answer

A) Expert. 
B) Legitimate. 
C) Reward. 
D) Referent.. 
E) Coercive. 
A) Expert. 
B) Legitimate. 
C) Reward. 
D) Referent.. 
E) Coercive. E

Question 4

Which type of online community selectively allows access to only some people and may offer a high degree of social capital to the lucky few who pass the test?

Accepted Answer

A) Scale free. 
B) Open access. 
C) Gated. 
D) Democratic. 
E) Coercive. 
A) Scale free. 
B) Open access. 
C) Gated. 
D) Democratic. 
E) Coercive.

Question 5

A latent tie is best exemplified by which of the following?

Accepted Answer

A) An old friend you've reconnected with. 
B) A best friend. 
C) Your mother. 
D) A co-worker. 
E) Your boss. 
A) An old friend you've reconnected with. 
B) A best friend. 
C) Your mother. 
D) A co-worker. 
E) Your boss.

Question 6

Which online community characteristic specifies that communities thrive on communications among members?

Accepted Answer

A) Conversations. 
B) Presence. 
C) Democracy. 
D) Standards of behavior. 
E) Level of participation. 
A) Conversations. 
B) Presence. 
C) Democracy. 
D) Standards of behavior. 
E) Level of participation.

Question 7

Which of the following terms refers to when a piece of information triggers a sequence of interactions?

Accepted Answer

A) Meetups. 
B) Cascades. 
C) Norms. 
D) Flows. 
E) Impressions. 
A) Meetups. 
B) Cascades. 
C) Norms. 
D) Flows. 
E) Impressions.

Question 8

Which of the following best defines an open access site?

Accepted Answer

A) Centers on some common hobby,interest,or characteristic that draws members to the site. 
B) Illustrates that most nodes in a social graph are not directly linked to one another.Instead they are indirectly connected via neighbors. 
C) Offers a relatively small number of items to buyers who tend to be loyal to these outlets. 
D) Enables anyone to participate without registration or identification. 
E) Sets forth expectations for user behavior as well as for that of the host or governing body. 
A) Centers on some common hobby,interest,or characteristic that draws members to the site. 
B) Illustrates that most nodes in a social graph are not directly linked to one another.Instead they are indirectly connected via neighbors. 
C) Offers a relatively small number of items to buyers who tend to be loyal to these outlets. 
D) Enables anyone to participate without registration or identification. 
E) Sets forth expectations for user behavior as well as for that of the host or governing body.

Question 9

In which of the following online communities does leadership come from a person's role in the creation of the community,as well as from a person's ongoing participation and the quality of the person's contributions?

Accepted Answer

A) Conversations. 
B) Presence. 
C) Democracy. 
D) Standards of behavior. 
E) Level of participation. 
A) Conversations. 
B) Presence. 
C) Democracy. 
D) Standards of behavior. 
E) Level of participation.

Question 10

Which type of power refers to authority through the motivation to identify with or please a person?

Accepted Answer

A) Expert. 
B) Legitimate. 
C) Reward. 
D) Referent. 
E) Coercive. 
A) Expert. 
B) Legitimate. 
C) Reward. 
D) Referent. 
E) Coercive.

Question 11

Which type of power refers to organizational authority based on rights associated with a person's appointed position?

Accepted Answer

A) Expert. 
B) Legitimate. 
C) Reward. 
D) Referent. 
E) Coercive. 
A) Expert. 
B) Legitimate. 
C) Reward. 
D) Referent. 
E) Coercive.

Question 12

Which of the following characteristics does not describe an influencer?

Accepted Answer

A) Disconnected. 
B) Activist. 
C) Active mind. 
D) Trendsetter. 
E) Impact. 
A) Disconnected. 
B) Activist. 
C) Active mind. 
D) Trendsetter. 
E) Impact.

Question 13

Recognizing the ease and speed with which people share brand experiences,recommendations,and product-related opinions with others online,both negative and positive,led marketers to invent which of the following phrases?

Accepted Answer

A) Word of mouse. 
B) 'What Does the Fox Say?' 
C) Word of mouth. 
D) Ad equivalency value. 
E) None of the above. 
A) Word of mouse. 
B) 'What Does the Fox Say?' 
C) Word of mouth. 
D) Ad equivalency value. 
E) None of the above.

Question 14

What is another name for an online community?

Accepted Answer

A) Cyberplace. 
B) Democracy. 
C) Chat room. 
D) Influence network. 
E) Open access site. 
A) Cyberplace. 
B) Democracy. 
C) Chat room. 
D) Influence network. 
E) Open access site.

Question 15

Which of the following terms represents the flows of communication that go in many directions at any point in time and often on multiple platforms of social media?

Accepted Answer

A) Media multiplexity. 
B) Vertical networks. 
C) Small-world network. 
D) Media democratization. 
E) Six degrees of separation. 
A) Media multiplexity. 
B) Vertical networks. 
C) Small-world network. 
D) Media democratization. 
E) Six degrees of separation.

Question 16

Which of the following means that the members of social communities,not traditional media publishers such as magazines or newspaper companies,control the creation,delivery,and popularity of content?

Accepted Answer

A) Homophily. 
B) Coercive power. 
C) Media democratization. 
D) Media multiplexity. 
E) Scale free. 
A) Homophily. 
B) Coercive power. 
C) Media democratization. 
D) Media multiplexity. 
E) Scale free.

Question 17

Which of the following represent resources accumulated via community relationships and access to others which are 'traded' for other things?

Accepted Answer

A) Latent ties. 
B) Social capital. 
C) Legitimate power. 
D) Network units. 
E) Nodes. 
A) Latent ties. 
B) Social capital. 
C) Legitimate power. 
D) Network units. 
E) Nodes.

Question 18

Michelle posts a picture of her engagement ring on Facebook this past weekend and her brother,best friend,intramural volleyball teammates and many more post comments and like the picture to congratulate her.In social network terms,this exchange of pictures and comments on Facebook represents which of the following?

Accepted Answer

A) An interaction. 
B) A flow. 
C) Nodes. 
D) Ties. 
E) A meetup. 
A) An interaction. 
B) A flow. 
C) Nodes. 
D) Ties. 
E) A meetup.

Question 19

Which 90% of social media users just observe what's on the site,so don't add a lot of value?

Accepted Answer

A) Lurkers. 
B) Connectors. 
C) Democrats. 
D) Contributors. 
E) Low level participants. 
A) Lurkers. 
B) Connectors. 
C) Democrats. 
D) Contributors. 
E) Low level participants.

Question 20

Which of the following ties the site relationships to a specific object,such as photos of people's dogs or bookmarked websites that provide details about the history of alternative music?

Accepted Answer

A) Momentum effect. 
B) Object sociality. 
C) Reputational capital. 
D) Legitimate power. 
E) Media multiplexity. 
A) Momentum effect. 
B) Object sociality. 
C) Reputational capital. 
D) Legitimate power. 
E) Media multiplexity.

Elizabeth knows and communicates with many more people than Tom.Malcolm Gladwell identifies Elizabeth as which of the following?

Which of the following does not represent an object?

Which type of power refers to the ability to punish others?

Which type of online community selectively allows access to only some people and may offer a high degree of social capital to the lucky few who pass the test?

A latent tie is best exemplified by which of the following?

Which online community characteristic specifies that communities thrive on communications among members?

Which of the following terms refers to when a piece of information triggers a sequence of interactions?

Which of the following best defines an open access site?

In which of the following online communities does leadership come from a person's role in the creation of the community,as well as from a person's ongoing participation and the quality of the person's contributions?

Which type of power refers to authority through the motivation to identify with or please a person?

Which type of power refers to organizational authority based on rights associated with a person's appointed position?

Which of the following characteristics does not describe an influencer?

Recognizing the ease and speed with which people share brand experiences,recommendations,and product-related opinions with others online,both negative and positive,led marketers to invent which of the following phrases?

What is another name for an online community?

Which of the following terms represents the flows of communication that go in many directions at any point in time and often on multiple platforms of social media?

Which of the following means that the members of social communities,not traditional media publishers such as magazines or newspaper companies,control the creation,delivery,and popularity of content?

Which of the following represent resources accumulated via community relationships and access to others which are 'traded' for other things?

Which 90% of social media users just observe what's on the site,so don't add a lot of value?

Which of the following ties the site relationships to a specific object,such as photos of people's dogs or bookmarked websites that provide details about the history of alternative music?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 4: Digital Communities

Elizabeth knows and communicates with many more people than Tom.Malcolm Gladwell identifies Elizabeth as which of the following?

Which of the following does not represent an object?

Which type of power refers to the ability to punish others?

Which type of online community selectively allows access to only some people and may offer a high degree of social capital to the lucky few who pass the test?

A latent tie is best exemplified by which of the following?

Which online community characteristic specifies that communities thrive on communications among members?

Which of the following terms refers to when a piece of information triggers a sequence of interactions?

Which of the following best defines an open access site?

In which of the following online communities does leadership come from a person's role in the creation of the community,as well as from a person's ongoing participation and the quality of the person's contributions?

Which type of power refers to authority through the motivation to identify with or please a person?

Which type of power refers to organizational authority based on rights associated with a person's appointed position?

Which of the following characteristics does not describe an influencer?

Recognizing the ease and speed with which people share brand experiences,recommendations,and product-related opinions with others online,both negative and positive,led marketers to invent which of the following phrases?

What is another name for an online community?

Which of the following terms represents the flows of communication that go in many directions at any point in time and often on multiple platforms of social media?

Which of the following means that the members of social communities,not traditional media publishers such as magazines or newspaper companies,control the creation,delivery,and popularity of content?

Which of the following represent resources accumulated via community relationships and access to others which are 'traded' for other things?

Which 90% of social media users just observe what's on the site,so don't add a lot of value?

Which of the following ties the site relationships to a specific object,such as photos of people's dogs or bookmarked websites that provide details about the history of alternative music?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters