Exam 4: Digital Communities

Michelle has a conversation online with Mike,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,which of the following is Michelle and Mike's online chat?

Rules that govern behavior are also known as which of the following?

People who are knowledgeable about many things are referred by Malcolm Gladwell as which of the following?

Which of the following best describes opinion leaders?

Which of the following completes the sentence,'A set of socially relevant nodes connected by one or more relations is a __________'.

Which of the following would illustrate the example of Michelle and Mike being indirectly connected on LinkedIn through John,a co-worker of Michelle and a neighbor to Mike?

After the Harlem shake video became available on YouTube,it went viral and many groups around the world decided to make their own versions.This is an example of which of the following terms?

Which type of power refers to the ability to provide others with what they desire?

Which of the following online community characteristics is exemplified by entering into a legal contract to pay when you order something from Amazon?

Which of the following defines a small-world network?

Which type of power refers to recognition of one's knowledge,skills,and ability?

Which of the following completes the sentence,'Consumers weigh ___________ word of mouth more heavily they do _______ comments'.

Which of the following completes the following sentence,'A view or an exposure to an advertising message is known as a(n)__________'.

Which online community characteristic specifies that even though leaders emerge in online communities,the power structure of the community is decentralized and majority rule applies?

Which of the following describes a person who is knowledgeable about products and whose advice others take seriously?

Which of the following completes the sentence,'When viral content evolves within a social community,it becomes a _____,or a snippet of cultural information that spreads person to person until eventually it enters the general consciousness'?

Which of the following proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people?

Which of the following represents the value of the brand-specific mention through a paid advertising placement rather than a volunteered comment?

Which of the following best defines a niche market?

People who influence others with their natural persuasive power are referred by Malcolm Gladwell as which of the following?